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Articles from Susan Regier | Selfgrowth.com
- AI Vs Professional Copywriter - by Submitted on Apr 18, 2023 from Susan RegierThere’s a lot of talk – and opinions – about the use of artificial intelligence (AI) these days. It’s been around for decades and used for everything from self-driving cars to chatbots. There’s an application in pretty much every industry, and it’s being taken to whole new levels for individual ...
Views: 359 - How To Conduct Influential Expert Interviews To Improve Your Articles - by Submitted on Mar 15, 2023 from Susan RegierBy now, you likely understand the importance of writing articles/blog posts to help you and your brand stand apart. Good content drives traffic, attracts readers, and increases influence. But how can you differentiate your content? It’s simple, by conducting influential expert ...
Views: 316 - 5 Lessons To Ensure You Do Not Fail - by Submitted on Feb 16, 2023 from Susan RegierA friend recently posted that she was celebrating 20 years in business. That’s an amazing milestone for an entrepreneur today, and it got me thinking about how long I’ve been in business. I launched September 1997 – that means it will be 26 years this fall. How did I miss my 25th ...
Views: 323 - 5 Easy To Do Steps To Increase Connections & Gain Greater Profits This Year - by Submitted on Jan 18, 2023 from Susan RegierIt’s the new year and the perfect time for a fresh outlook as you look at the year ahead. We often get caught up in the day-to-day busyness of our business and neglect what seems to be staring us in the face. And I’m referring to not checking the branding face you’re showing the world online. ...
Views: 379 - 60 Minutes to Create a Prosperous Year Ahead - by Submitted on Dec 22, 2022 from Susan Regier2023 is just around the corner, so while you may have put on an extra push to end the year at an all-time high, this is the ideal time to set aside an hour or so to look back and review your results over the past year. I guarantee it will set the stage for some impressive leaps forward to ...
Views: 364 - 7 Remarkable Examples of Extreme Rejection And Perseverance - by Submitted on Dec 20, 2022 from Susan RegierRecently, I listened to the fascinating story of Colonel Sanders on the “We Regret To Inform You – The Rejection Podcast” (https://podcasts.apple.com/us/podcast/rejecting-colonel-sanders/id1503835352?i=1000578612315)from Apostrophe Podcasts. What an amazing story of perseverance! Harland ...
Views: 376 - How to Easily Bring New Life to Old Blog Posts - by Submitted on Dec 15, 2022 from Susan RegierWhen it comes to blogging, you continually look for new ideas and concepts to write about. And with each new post, your older content is moved down the list in your blog. But it doesn’t have to be forgotten. Go back to your older blog posts and turn the content into videos and powerful social ...
Views: 384 - Your Hackneyed Correspondence Cure - by Submitted on Dec 15, 2022 from Susan RegierDo you send "canned" emails or letters to prospects and current customers? If so, have you read them recently – from your reader's point of view? Many businesses save time by using templated letters and emails; there's nothing wrong with that. But if you're repeatedly sending the same letter ...
Views: 417 - How to Easily Shift Your Business Model to Increase Joy & Customer Retention - by Submitted on Jul 15, 2022 from Susan RegierYou may think it’s time for a shift in your business – trends change, boredom sets in, or perhaps you simply want to add more flexibility. As industries and markets change over time, your business needs to keep up. And as an entrepreneur, you probably get tired of the same old routine and seek ...
Views: 480 - 7 Surprisingly Simple Secrets To Become A Better Writer - by Submitted on May 02, 2022 from Susan RegierWhether you’re writing for fun or for business, often, the most difficult part is getting started. All the thoughts spiralling in your head, whispering discouraging beliefs about what you “should” be doing to craft a great piece, can stifle your creativity. But following these seven tips will ...
Views: 447 - Discover What Your Audience Wants to Read From You - by Submitted on Apr 26, 2022 from Susan RegierHave you ever sat in front of your screen wondering what brilliant words of wisdom will capture your audience’s attention? What content are your readers actively searching for? How will you WOW them? If you’ve ever faced a blank screen, and if you blog regularly, I’m sure you have, then ...
Views: 428 - Basics Take On New Meaning - by Submitted on Apr 20, 2022 from Susan RegierIf you’re looking to add a new offering – a new workshop, free Webinar, or something else – take a look back at how you started to create something of value. When I was asked recently to teach high-level executives the basics of writing emails, thank you letters, newsletters, and reports, I ...
Views: 414 - What Are You Tolerating In Your Life? - by Submitted on Apr 11, 2022 from Susan RegierBeing tolerant is usually seen as a virtue as it helps you live and work with others peacefully. Tolerance shows strength as you can accept others’ opinions and perspectives even if you don’t necessarily agree with them. But putting up with things – being tolerant – of things that limit you ...
Views: 424 - Your 31-Point Marketing Review Checklist - by Submitted on Apr 04, 2022 from Susan RegierAt least once a year, it’s imperative to take time out to re-visit how you’re presenting yourself and your business to the world. Or, any time you’re experiencing change (and that may often be), make sure your message is on-brand across all platforms. Keep an eye on your competition 1. ...
Views: 414 - Costco’s Customer Relations Nightmare - by Submitted on Mar 30, 2022 from Susan RegierRecently, I had to renew my Costco membership. I’ve been a member for years and set my membership to “auto-renew,” which did not happen this time. So instead, I went online and manually entered my credit card details and submitted. It was done. But two days later, I received a notice saying ...
Views: 495 - When Sales are Slow, Here’s the First Thing to Check - by Submitted on Mar 23, 2022 from Susan RegierThe past couple of years have certainly impacted many businesses. Some have shut their doors, while others have seen massive profits. Many are simply hanging on and hoping for the best. Have your sales hit a brick wall? Do you hear objections on every sales call? Perhaps you believe it’s ...
Views: 411 - A Real Example of a Facebook Promo Gone Wrong - by Submitted on Mar 17, 2022 from Susan RegierRecently, I read an intriguing post in one of my Facebook groups. It went as follows: “I published a Facebook post and had 9 people saying they are interested! Then I sent a message to each one. And got crickets! Now what? Trying to stay positive.” As a copywriter, my immediate thought was ...
Views: 420 - 6 Savvy Strategies to Get People to Read Your Blog - by Submitted on Aug 10, 2021 from Susan RegierThe easiest way to share your expertise today is to blog. But after spending hours writing and re-writing your articles, do you feel disheartened when your stats show people aren’t reading your insightful thoughts? Blogging is vital for building expert status, connecting with your prospects ...
Views: 422 - A Real Example of a Facebook Promo Gone Wrong - by Submitted on Jul 27, 2021 from Susan RegierRecently, I read an intriguing post in one of my Facebook groups. It went as follows: “I published a Facebook post and had 9 people saying they are interested! Then I sent a message to each one. And got crickets! Now what? Trying to stay positive.” As a copywriter, my immediate thought was ...
Views: 421 - 6 Essential Questions To Ask Before Jumping Into A New Opportunity - by Submitted on Jul 20, 2021 from Susan RegierRecently, I was asked if I could help a person with her creative writing. She was definitely interested in the Retreat I was offering next year (she had missed the one I just ran) but wanted help now. The question caught me by surprise as this is not something I normally offer, even though I ...
Views: 499 - 28 Tips to Cure Unresponsive Marketing Content - by Submitted on Jul 14, 2021 from Susan RegierWhen it comes to marketing, you may have wondered why your efforts have fallen flat. Often, the answer has more to do with what you say and not with where you’re saying it. The good news, it can easily be fixed. Your first step is to be open. Read your content from the perspective of your ...
Views: 476 - If You're In Business, This Is One Award You Don't Want To Win - by Submitted on Sep 01, 2020 from Susan RegierRecently, I stumbled upon an old episode of CBC's Marketplace (October 2014) on YouTube where they were searching for Canada's "Dumbest Charge." After speaking with Canadians across the country, they narrowed the results down to five contenders for this "notable" honour: paying fees for paper ...
Views: 621 - The Radio Ad That Bombed - by Submitted on Jul 27, 2020 from Susan RegierOn a local radio show recently, an advertisement for an insurance agency was broadcasted in an interview format with the radio host asking questions to the agent. I've heard this ad several times, so I know they spent good money on promoting their business. Moreover, this interview format made ...
Views: 673 - 9 LinkedIn Secrets to Increase Visibility & Engagement - by Submitted on Jul 15, 2020 from Susan RegierThere is no doubt about it; LinkedIn is a different animal in the social world. Facebook may be ideal for accessing more prospects and generate brand awareness (because they have way more active users), but LinkedIn is the leader when it comes to generating tangible leads. You may use ...
Views: 797 - How To Find Inspiration To Promote Your Brand Differently - by Submitted on Jul 07, 2020 from Susan RegierWhen I begin working on content for new clients, I do what every competent copywriter does and I check out the competition's Web sites. And when speaking with a graphic designer recently, I discovered she does the same thing. This is not to copy or steal ideas – instead, it's a great launching ...
Views: 629 - 5 Ways You May Be Giving Away Your Power In A Sales Conversation - by Submitted on Jun 22, 2020 from Susan RegierThere are a lot of considerations that go into pricing your products and services, including the value you offer, your expertise, and what your market will bear. And when you know you're priced right and prospects show great interest – but you're struggling to make a sale, it could come down to ...
Views: 653 - 6 Lessons I Learned as an Entrepreneur for More Freedom, Happiness & Success - by Submitted on Jun 08, 2020 from Susan RegierAfter 22 years in business (where the heck did the time go), I felt it was a good time to look back, reflect, and share a few of the lessons I've learned over the years. Obviously, I encountered more lessons than I'm sharing here, as I stepped out of my comfort zone time and time again. If I ...
Views: 773 - How To Use Content Marketing To Maximize Impact - by Submitted on May 29, 2020 from Susan RegierContent marketing continues to be a powerhouse move to gain exposure and maximize brand impact even though it may feel the Internet is saturated with blogs and social posts. The list of what “content marketing” is could go on and on, but in a nutshell, it includes the myriad ways you present ...
Views: 717 - Your Antidote For Unresponsive Marketing Content - by Submitted on May 15, 2020 from Susan RegierWith today’s pandemic shutdowns, you may have “found” time to take a serious look at what’s been working when it comes to marketing your business – and what has fallen short of targeted projections. When you consider why things haven’t worked out as planned, the answer usually comes down to ...
Views: 680 - The Testimonial Twist - by Submitted on May 04, 2020 from Susan RegierYou've heard it before and you know it's true – testimonials are rewarding for your business. When someone checks out your products or services, they read the reviews and testimonials for unbiased feedback from your customers. It takes time and effort to get testimonials. Often you forget to ...
Views: 686 - 5 Questions You Must Answer to Grab Your Website Visitor's Attention in Seconds - by Submitted on Apr 28, 2020 from Susan Regier10 seconds... That's how long your Website has to grab a visitor's attention before they click away. And that number is quickly declining – some stats show you only have 7 seconds to let your audience know they're in the right place. Your Website has a lot to do in a fraction of a minute. ...
Views: 634 - 7 Actionable Strategies For Greater Social Media Impact - by Submitted on Apr 24, 2020 from Susan RegierWith the growing expanse of social options to create brand awareness, do you know where you should be hanging out? It's impossible to be everywhere, so choose two or three platforms where your customers and prospects are hanging out and post, share, and comment regularly. To get the most out ...
Views: 663 - 6 Tips for Writing Conversational Content - by Submitted on Apr 13, 2020 from Susan RegierWhen it comes to marketing, conversational copywriting is essential. The outdated formal business communication is just that – outdated. Big words. Confusing sentences. Not only does it make the content challenging to read, but all too often, the reader loses interest before getting to the ...
Views: 642 - 7 Ideas to Use “Found Time” During COVID-19 - by Submitted on Apr 08, 2020 from Susan RegierIt’s no longer “business as usual” to say the least. During this COVID-19 pandemic, nothing is as usual. You may have found yourself working from home – with or without children to care for – or discovering that many of your customers have shut down operations, so you’re wondering what to ...
Views: 739 - 3 Steps to Influence Your Personal Brand & Become a Thought Leader - by Submitted on Apr 17, 2019 from Susan RegierLet me be clear from the start; you can’t just declare that you are a thought leader, that’s up to other people to say. A thought leader is a person or organization that is a recognized authority in a particular field and whose innovative ideas influence and guide others – and that doesn’t ...
Views: 814 - 5 Tips To Get Your Blog Read - by Submitted on Feb 20, 2019 from Susan RegierYou put a lot of time into writing your blog posts – heck, you spend a lot of time just figuring out what to write about – so you want to make sure your blog gets opened and read. Here are 5 tips to make sure your audience will want to read yours. #1. Ignite the Spark. It can take time ...
Views: 796 - The Key to Make Your Marketing Message Stand Out - by Submitted on Jan 16, 2019 from Susan RegierDo you have a difficult time articulating what it is that you do? Have you noticed other people’s eyes glaze over when you respond to the question, “What do you do”? Whether you’re delivering your elevator pitch at a networking event, introducing yourself at a business reception, ...
Views: 845 - 7 Ways To Step Into Your Extraordinary - by Submitted on Jan 15, 2018 from Susan RegierIt's the beginning of the year. Your slate is clean. This year can be anything you want it to be. If you want to have more fun in your business (and in your life), meet the movers and shakers, and see greater profits, now is the time to do it. Discover what you need to change or add into your ...
Views: 1242 - 3 Strategies for Managing Your Time - by Submitted on Oct 28, 2015 from Susan RegierTime management is a huge issue for entrepreneurs. There’s always “one more thing” that must be looked at before you can tackle the real work. If you answer your emails now, you promise yourself you’ll get to work on the “big” project…but somehow, the small things take over and the day is gone ...
Views: 1529 - 5 Steps To Win The Battle Of Impostor Syndrome - by Submitted on Sep 01, 2015 from Susan RegierHave you ever thought to yourself, “One of these days people will realize I don’t know as much as they think”? If so, it’s okay – it happens to everyone – especially high achievers because they understand the more you learn, the more you realize how much you don’t know. This has become such ...
Views: 1317 - 5 Steps For Writing Persuasive Marketing Messages - by Submitted on Aug 06, 2015 from Susan RegierWhether you’re writing content for your Web site or putting together a brochure to be handed out at a tradeshow, you need to get your message across quickly and concisely, and of course, with one objective in mind – and that is for the reader (your prospect) to take action. Everything you ...
Views: 1448 - How To Make Or Break A Great First Impression - by Submitted on Jul 15, 2015 from Susan RegierConsider this…you recently met Mary at a networking event and got along well right from the start. You discovered that you have a lot in common and you know many of the same people. And you believe she fits your “ideal client” profile. Mary gives you her business card. What do you do ...
Views: 1396 - 10 Strategies for Networking & Connecting - by Submitted on Apr 20, 2015 from Susan RegierOne of the most powerful ways to meet new customers and/or get referrals for new business is still the old fashioned way – face to face networking. For many, attending a formal networking event – or even a casual meet up – it’s out of their comfort zone…and that’s a good thing. Because when you ...
Views: 1116 - Where Are You Being Ordinary? - by Submitted on Mar 06, 2015 from Susan RegierBeing extraordinary is a choice. Your business can be anything you want it to be. If you want to see massive changes and growth, it’s up to you to discover what you need to do today to make changes that will result in more clients and more profits. And if you choose to leave the status quo as ...
Views: 1149 - 4 Easy Steps To Create New Products & Increase Sales - by Submitted on Feb 06, 2015 from Susan RegierHave you been putting off a project that you know will help grow your business? It could be hosting a teleseminar to attract more clients, writing an ebook, creating a new workshop or program, or whatever “dream” has been in your head but has never seen the light of day. Often, we let our ...
Views: 1292 - 7 Areas To Check When Your Info Product Does Not Sell - by Submitted on Jan 06, 2015 from Susan RegierIt’s not what you want to discover after you’ve spent days – weeks even – creating a new info product and it’s simply not selling. Before you throw in the towel, check out these 7 areas. #1 Keywords Is your product easily found? Your product solves a problem – if you had this problem, ...
Views: 1316 - The Perfect Time To Get Media Attention - by Submitted on Dec 15, 2014 from Susan RegierMany entrepreneurs and business owners believe that summer and Christmas are the seasons when most people avoid newspapers and business magazines. Everyone is away or too busy – therefore it’s not the time to send a media release out to editors and radio/television producers. But they’re ...
Views: 1607 - 9 Tips for Holiday Connecting & Schmoozing - by Submitted on Dec 02, 2014 from Susan RegierWhether it’s in person or long distance, connecting during the holidays takes on a lighter, more festive air. But there can be a fine line when it comes to maintaining a professional image. Here are 7 tips to help you network effectively this holiday season. #1: Get in the Spirit – If you ...
Views: 1161 - 3 Sure-Fire Tests to Evaluate Whether Your Message Cuts Through The Marketing Clutter! - by Submitted on Nov 18, 2014 from Susan RegierWhen it comes to writing your Web site content, print ads, brochures, etc., are you keeping in line with what your competitors are saying…or are you standing out from the crowd? Many people use the same overused (and meaningless) words and phrases that everyone else uses. These include (and ...
Views: 1236 - "Tooting Your Own Horn" or Informing Your Prospects - by Submitted on Nov 03, 2014 from Susan RegierI was writing a bio for a client recently – a darn good bio – that showcased her expertise, her talent, and a bit of her quirky side. It was engaging and told “her story” in an authentic way and hopefully, would make prospects sit up and say, “I want to hire her!” Now…let’s backtrack a ...
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