Self Improvement Site
On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Susan Regier | Selfgrowth.com
- Know When to Send Your Media Release for Free Publicity - by Submitted on Aug 19, 2009 from Susan RegierTiming…oh what a controversial subject! Timing can mean the difference between success and failure for getting media exposure. There are a lot variables including time of year, what your competitors are doing, current trends in your industry, whether it’s good news or bad news, and the list ...
Views: 1240(2 votes) - Hooking the Media - by Submitted on Apr 28, 2009 from Susan RegierJust as with any great first impression, it has to happen in the first ten seconds or you’ve missed your opportunity – sometimes forever. And grabbing attention in a media release is no different. You have to hook the reader immediately so they will continue to read through until the very ...
Views: 1377(2 votes) - Media Releases: Defining Your Audience - by Submitted on Feb 13, 2009 from Susan RegierHaving a story printed about you and your business is the best form of FREE advertising there is. Why you ask? Because it’s believable. A news story in a local or national publication can give more details about your business in a way that allows your expertise to shine. People skim ...
Views: 1229(1 vote) - What's Newsworthy in Your Business - by Submitted on Aug 18, 2014 from Susan RegierSo, you want to be tomorrow’s headliner. Every day, you’re working in your business dealing with clients, selling products or services, and it seems to be the “same old same old.” Things are going okay, but there’s nothing new to report. Nothing exciting going on! How are you supposed to get ...
Views: 1596(2 votes) - Marketing Letters that Open Doors - by Submitted on Aug 18, 2014 from Susan RegierThe easiest method to inform potential customers about your business, with the least amount of expense, is to mail out marketing letters to your target market. An effective marketing letter can get the results you need. A large, glossy ad looks great but can you be sure the ultimate ...
Views: 1219(3 votes) - 5 Easy To Do Steps To Increase Connections & Gain Greater Profits This Year - by Submitted on Jan 18, 2023 from Susan RegierIt’s the new year and the perfect time for a fresh outlook as you look at the year ahead. We often get caught up in the day-to-day busyness of our business and neglect what seems to be staring us in the face. And I’m referring to not checking the branding face you’re showing the world online. ...
Views: 468 - 60 Minutes to Create a Prosperous Year Ahead - by Submitted on Dec 22, 2022 from Susan Regier2023 is just around the corner, so while you may have put on an extra push to end the year at an all-time high, this is the ideal time to set aside an hour or so to look back and review your results over the past year. I guarantee it will set the stage for some impressive leaps forward to ...
Views: 440 - Discover What Your Audience Wants to Read From You - by Submitted on Apr 26, 2022 from Susan RegierHave you ever sat in front of your screen wondering what brilliant words of wisdom will capture your audience’s attention? What content are your readers actively searching for? How will you WOW them? If you’ve ever faced a blank screen, and if you blog regularly, I’m sure you have, then ...
Views: 500 - Your 31-Point Marketing Review Checklist - by Submitted on Apr 04, 2022 from Susan RegierAt least once a year, it’s imperative to take time out to re-visit how you’re presenting yourself and your business to the world. Or, any time you’re experiencing change (and that may often be), make sure your message is on-brand across all platforms. Keep an eye on your competition 1. ...
Views: 480 - "Tooting Your Own Horn" or Informing Your Prospects - by Submitted on Nov 03, 2014 from Susan RegierI was writing a bio for a client recently – a darn good bio – that showcased her expertise, her talent, and a bit of her quirky side. It was engaging and told “her story” in an authentic way and hopefully, would make prospects sit up and say, “I want to hire her!” Now…let’s backtrack a ...
Views: 1547 - 10 Strategies For Connecting - by Submitted on Aug 18, 2014 from Susan RegierWho are the people you’d like to meet that could make things happen, and more importantly, make things happen for you. And how do you go about meeting them to make a good impression? Everyone has a circle of influence. That can be your friends or coworkers, or maybe your employees. ...
Views: 1238 - 10 Strategies for Networking & Connecting - by Submitted on Apr 20, 2015 from Susan RegierOne of the most powerful ways to meet new customers and/or get referrals for new business is still the old fashioned way – face to face networking. For many, attending a formal networking event – or even a casual meet up – it’s out of their comfort zone…and that’s a good thing. Because when you ...
Views: 1183 - 28 Tips to Cure Unresponsive Marketing Content - by Submitted on Jul 14, 2021 from Susan RegierWhen it comes to marketing, you may have wondered why your efforts have fallen flat. Often, the answer has more to do with what you say and not with where you’re saying it. The good news, it can easily be fixed. Your first step is to be open. Read your content from the perspective of your ...
Views: 547 - 3 Steps to Influence Your Personal Brand & Become a Thought Leader - by Submitted on Apr 17, 2019 from Susan RegierLet me be clear from the start; you can’t just declare that you are a thought leader, that’s up to other people to say. A thought leader is a person or organization that is a recognized authority in a particular field and whose innovative ideas influence and guide others – and that doesn’t ...
Views: 881 - 3 Strategies for Managing Your Time - by Submitted on Oct 28, 2015 from Susan RegierTime management is a huge issue for entrepreneurs. There’s always “one more thing” that must be looked at before you can tackle the real work. If you answer your emails now, you promise yourself you’ll get to work on the “big” project…but somehow, the small things take over and the day is gone ...
Views: 1600 - 3 Sure-Fire Tests to Evaluate Whether Your Message Cuts Through The Marketing Clutter! - by Submitted on Nov 18, 2014 from Susan RegierWhen it comes to writing your Web site content, print ads, brochures, etc., are you keeping in line with what your competitors are saying…or are you standing out from the crowd? Many people use the same overused (and meaningless) words and phrases that everyone else uses. These include (and ...
Views: 1289 - 4 Easy Steps To Create New Products & Increase Sales - by Submitted on Feb 06, 2015 from Susan RegierHave you been putting off a project that you know will help grow your business? It could be hosting a teleseminar to attract more clients, writing an ebook, creating a new workshop or program, or whatever “dream” has been in your head but has never seen the light of day. Often, we let our ...
Views: 1342 - 5 Factors to Ensure Your Freebie Isn’t Costing You $ales - by Submitted on Sep 02, 2014 from Susan RegierHaving a free report, ebook, audio recording (CD or MP3), start up kit, etc. is a fabulous way to give a “taste” of you to potential clients and help you to build your list. It’s a no-obligation, non threatening means of letting others get to know you before buying…but if you’re getting people ...
Views: 1605 - 5 Lessons To Ensure You Do Not Fail - by Submitted on Feb 16, 2023 from Susan RegierA friend recently posted that she was celebrating 20 years in business. That’s an amazing milestone for an entrepreneur today, and it got me thinking about how long I’ve been in business. I launched September 1997 – that means it will be 26 years this fall. How did I miss my 25th ...
Views: 403 - 5 Questions You Must Answer to Grab Your Website Visitor's Attention in Seconds - by Submitted on Apr 28, 2020 from Susan Regier10 seconds... That's how long your Website has to grab a visitor's attention before they click away. And that number is quickly declining – some stats show you only have 7 seconds to let your audience know they're in the right place. Your Website has a lot to do in a fraction of a minute. ...
Views: 689 - 5 Steps For Writing Persuasive Marketing Messages - by Submitted on Aug 06, 2015 from Susan RegierWhether you’re writing content for your Web site or putting together a brochure to be handed out at a tradeshow, you need to get your message across quickly and concisely, and of course, with one objective in mind – and that is for the reader (your prospect) to take action. Everything you ...
Views: 1511 - 5 Steps To Win The Battle Of Impostor Syndrome - by Submitted on Sep 01, 2015 from Susan RegierHave you ever thought to yourself, “One of these days people will realize I don’t know as much as they think”? If so, it’s okay – it happens to everyone – especially high achievers because they understand the more you learn, the more you realize how much you don’t know. This has become such ...
Views: 1389 - 5 Things You Need To Know Before Hiring A Copywriter - by Submitted on Aug 18, 2014 from Susan RegierAre you looking to update the content on your Web site, generate free publicity with a news release, or create a new brochure? Or perhaps you want to create a simple, yet effective marketing letter to help get your foot in the door. You may have tried writing promotional material about yourself ...
Views: 1125 - 5 Tips To Get Your Blog Read - by Submitted on Feb 20, 2019 from Susan RegierYou put a lot of time into writing your blog posts – heck, you spend a lot of time just figuring out what to write about – so you want to make sure your blog gets opened and read. Here are 5 tips to make sure your audience will want to read yours. #1. Ignite the Spark. It can take time ...
Views: 865 - 5 Ways You May Be Giving Away Your Power In A Sales Conversation - by Submitted on Aug 26, 2014 from Susan RegierThere are a lot of considerations that go into pricing your products and services, including the value you offer, your expertise, and what your market will bear. And when you know you’re priced right and prospects show great interest – but you’re struggling to make a sale, it could come down to ...
Views: 1375 - 5 Ways You May Be Giving Away Your Power In A Sales Conversation - by Submitted on Jun 22, 2020 from Susan RegierThere are a lot of considerations that go into pricing your products and services, including the value you offer, your expertise, and what your market will bear. And when you know you're priced right and prospects show great interest – but you're struggling to make a sale, it could come down to ...
Views: 719 - 6 Essential Questions To Ask Before Jumping Into A New Opportunity - by Submitted on Jul 20, 2021 from Susan RegierRecently, I was asked if I could help a person with her creative writing. She was definitely interested in the Retreat I was offering next year (she had missed the one I just ran) but wanted help now. The question caught me by surprise as this is not something I normally offer, even though I ...
Views: 577 - 6 Lessons I Learned as an Entrepreneur for More Freedom, Happiness & Success - by Submitted on Jun 08, 2020 from Susan RegierAfter 22 years in business (where the heck did the time go), I felt it was a good time to look back, reflect, and share a few of the lessons I've learned over the years. Obviously, I encountered more lessons than I'm sharing here, as I stepped out of my comfort zone time and time again. If I ...
Views: 832 - 6 Savvy Strategies to Get People to Read Your Blog - by Submitted on Aug 10, 2021 from Susan RegierThe easiest way to share your expertise today is to blog. But after spending hours writing and re-writing your articles, do you feel disheartened when your stats show people aren’t reading your insightful thoughts? Blogging is vital for building expert status, connecting with your prospects ...
Views: 490 - 6 Tips for Writing Conversational Content - by Submitted on Apr 13, 2020 from Susan RegierWhen it comes to marketing, conversational copywriting is essential. The outdated formal business communication is just that – outdated. Big words. Confusing sentences. Not only does it make the content challenging to read, but all too often, the reader loses interest before getting to the ...
Views: 710 - 7 Actionable Strategies For Greater Social Media Impact - by Submitted on Apr 24, 2020 from Susan RegierWith the growing expanse of social options to create brand awareness, do you know where you should be hanging out? It's impossible to be everywhere, so choose two or three platforms where your customers and prospects are hanging out and post, share, and comment regularly. To get the most out ...
Views: 726 - 7 Areas To Check When Your Info Product Does Not Sell - by Submitted on Jan 06, 2015 from Susan RegierIt’s not what you want to discover after you’ve spent days – weeks even – creating a new info product and it’s simply not selling. Before you throw in the towel, check out these 7 areas. #1 Keywords Is your product easily found? Your product solves a problem – if you had this problem, ...
Views: 1375 - 7 Ideas to Use “Found Time” During COVID-19 - by Submitted on Apr 08, 2020 from Susan RegierIt’s no longer “business as usual” to say the least. During this COVID-19 pandemic, nothing is as usual. You may have found yourself working from home – with or without children to care for – or discovering that many of your customers have shut down operations, so you’re wondering what to ...
Views: 814 - 7 Remarkable Examples of Extreme Rejection And Perseverance - by Submitted on Dec 20, 2022 from Susan RegierRecently, I listened to the fascinating story of Colonel Sanders on the “We Regret To Inform You – The Rejection Podcast” (https://podcasts.apple.com/us/podcast/rejecting-colonel-sanders/id1503835352?i=1000578612315)from Apostrophe Podcasts. What an amazing story of perseverance! Harland ...
Views: 460 - 7 Surprisingly Simple Secrets To Become A Better Writer - by Submitted on May 02, 2022 from Susan RegierWhether you’re writing for fun or for business, often, the most difficult part is getting started. All the thoughts spiralling in your head, whispering discouraging beliefs about what you “should” be doing to craft a great piece, can stifle your creativity. But following these seven tips will ...
Views: 524 - 7 Ways To Step Into Your Extraordinary - by Submitted on Jan 15, 2018 from Susan RegierIt's the beginning of the year. Your slate is clean. This year can be anything you want it to be. If you want to have more fun in your business (and in your life), meet the movers and shakers, and see greater profits, now is the time to do it. Discover what you need to change or add into your ...
Views: 1316 - 9 LinkedIn Secrets to Increase Visibility & Engagement - by Submitted on Jul 15, 2020 from Susan RegierThere is no doubt about it; LinkedIn is a different animal in the social world. Facebook may be ideal for accessing more prospects and generate brand awareness (because they have way more active users), but LinkedIn is the leader when it comes to generating tangible leads. You may use ...
Views: 874 - 9 Tips for Holiday Connecting & Schmoozing - by Submitted on Dec 02, 2014 from Susan RegierWhether it’s in person or long distance, connecting during the holidays takes on a lighter, more festive air. But there can be a fine line when it comes to maintaining a professional image. Here are 7 tips to help you network effectively this holiday season. #1: Get in the Spirit – If you ...
Views: 1213 - A Real Example of a Facebook Promo Gone Wrong - by Submitted on Jul 27, 2021 from Susan RegierRecently, I read an intriguing post in one of my Facebook groups. It went as follows: “I published a Facebook post and had 9 people saying they are interested! Then I sent a message to each one. And got crickets! Now what? Trying to stay positive.” As a copywriter, my immediate thought was ...
Views: 481 - A Real Example of a Facebook Promo Gone Wrong - by Submitted on Mar 17, 2022 from Susan RegierRecently, I read an intriguing post in one of my Facebook groups. It went as follows: “I published a Facebook post and had 9 people saying they are interested! Then I sent a message to each one. And got crickets! Now what? Trying to stay positive.” As a copywriter, my immediate thought was ...
Views: 484 - AI Vs Professional Copywriter - by Submitted on Apr 18, 2023 from Susan RegierThere’s a lot of talk – and opinions – about the use of artificial intelligence (AI) these days. It’s been around for decades and used for everything from self-driving cars to chatbots. There’s an application in pretty much every industry, and it’s being taken to whole new levels for individual ...
Views: 443 - An Elevator Pitch That Gets the Conversation Rolling - by Submitted on Sep 16, 2014 from Susan RegierNetworking is a vital element in any marketing plan. Face-to-face meet and greets are a simple way to make a connection quickly and begin to build rapport…the foundation for any relationship…but it’s not easy for many entrepreneurs. Some find it difficult to stand up in front of a group of ...
Views: 1434 - Basics Take On New Meaning - by Submitted on Apr 20, 2022 from Susan RegierIf you’re looking to add a new offering – a new workshop, free Webinar, or something else – take a look back at how you started to create something of value. When I was asked recently to teach high-level executives the basics of writing emails, thank you letters, newsletters, and reports, I ...
Views: 492 - Become An Expert ...Write An Article - by Submitted on Aug 18, 2014 from Susan RegierOne of the easiest ways to become well known in your field, and the least expensive, is to have your own byline. A published article will promote your expertise, after all, if you've written about it, you must know what you're talking about. Getting started… Now you ...One of the ...
Views: 1129 - Checklist to Capture Media Attention - by Submitted on Jul 22, 2009 from Susan RegierRecently, I sent out a media release for a company owned by my brother, Scot Morgan. Scot has been in business for himself for twenty years, and in all that time he had never tried to get the free publicity you just can’t buy – that is, by sending out a media release. And interestingly ...
Views: 1580 - Costco’s Customer Relations Nightmare - by Submitted on Mar 30, 2022 from Susan RegierRecently, I had to renew my Costco membership. I’ve been a member for years and set my membership to “auto-renew,” which did not happen this time. So instead, I went online and manually entered my credit card details and submitted. It was done. But two days later, I received a notice saying ...
Views: 589 - First Impressions Count - by Submitted on Aug 18, 2014 from Susan RegierYour clothes set the stage. Your words set the tone. And your actions set everything else in motion. If you’re looking for a job, selling to a new client, or motivating peers, your first impression speaks volumes about what will happen next. People form impressions of you by looking at ...
Views: 1154 - Get Your Message To Prospects Without Breaking CASL Rules - by Submitted on Aug 18, 2014 from Susan RegierWith Canada’s new Anti-Spam Legislation (CASL), it’s hard for some businesses to get their message in front of new prospects – but it doesn’t have to be. It’s true; you can’t email a commercial message without permission. But you can mail a letter – the old fashioned way – through Canada ...
Views: 1291 - Goals + Action Plan = A Game Changer For Your Business! - by Submitted on Oct 15, 2014 from Susan RegierThere are only a few weeks left this year…how’s your business doing? Are your sales where you want them to be? Have you reached the goals you set for yourself (you do set goals, don’t you)? Autumn is a time for change. It’s a great time to evaluate what you’ve accomplished so far and ...
Views: 1272 - How To Conduct Influential Expert Interviews To Improve Your Articles - by Submitted on Mar 15, 2023 from Susan RegierBy now, you likely understand the importance of writing articles/blog posts to help you and your brand stand apart. Good content drives traffic, attracts readers, and increases influence. But how can you differentiate your content? It’s simple, by conducting influential expert ...
Views: 386