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Articles from Susan Regier | Selfgrowth.com
- Goals + Action Plan = A Game Changer For Your Business! - by Submitted on Oct 15, 2014 from Susan RegierThere are only a few weeks left this year…how’s your business doing? Are your sales where you want them to be? Have you reached the goals you set for yourself (you do set goals, don’t you)? Autumn is a time for change. It’s a great time to evaluate what you’ve accomplished so far and ...
Views: 1272 - An Elevator Pitch That Gets the Conversation Rolling - by Submitted on Sep 16, 2014 from Susan RegierNetworking is a vital element in any marketing plan. Face-to-face meet and greets are a simple way to make a connection quickly and begin to build rapport…the foundation for any relationship…but it’s not easy for many entrepreneurs. Some find it difficult to stand up in front of a group of ...
Views: 1434 - 5 Factors to Ensure Your Freebie Isn’t Costing You $ales - by Submitted on Sep 02, 2014 from Susan RegierHaving a free report, ebook, audio recording (CD or MP3), start up kit, etc. is a fabulous way to give a “taste” of you to potential clients and help you to build your list. It’s a no-obligation, non threatening means of letting others get to know you before buying…but if you’re getting people ...
Views: 1605 - 5 Ways You May Be Giving Away Your Power In A Sales Conversation - by Submitted on Aug 26, 2014 from Susan RegierThere are a lot of considerations that go into pricing your products and services, including the value you offer, your expertise, and what your market will bear. And when you know you’re priced right and prospects show great interest – but you’re struggling to make a sale, it could come down to ...
Views: 1375 - Get Your Message To Prospects Without Breaking CASL Rules - by Submitted on Aug 18, 2014 from Susan RegierWith Canada’s new Anti-Spam Legislation (CASL), it’s hard for some businesses to get their message in front of new prospects – but it doesn’t have to be. It’s true; you can’t email a commercial message without permission. But you can mail a letter – the old fashioned way – through Canada ...
Views: 1291 - Marketing Letters that Open Doors - by Submitted on Aug 18, 2014 from Susan RegierThe easiest method to inform potential customers about your business, with the least amount of expense, is to mail out marketing letters to your target market. An effective marketing letter can get the results you need. A large, glossy ad looks great but can you be sure the ultimate ...
Views: 1219(3 votes) - Know When to Send Your Media Release for Free Publicity - by Submitted on Aug 19, 2009 from Susan RegierTiming…oh what a controversial subject! Timing can mean the difference between success and failure for getting media exposure. There are a lot variables including time of year, what your competitors are doing, current trends in your industry, whether it’s good news or bad news, and the list ...
Views: 1240(2 votes) - Checklist to Capture Media Attention - by Submitted on Jul 22, 2009 from Susan RegierRecently, I sent out a media release for a company owned by my brother, Scot Morgan. Scot has been in business for himself for twenty years, and in all that time he had never tried to get the free publicity you just can’t buy – that is, by sending out a media release. And interestingly ...
Views: 1580 - What’s the Difference Between Writing Articles & Media Releases? - by Submitted on Jun 22, 2009 from Susan RegierYes, there are many differences between writing articles to promote your business and writing a media release to garner free publicity. And it may seem obvious, but sometimes I just have to say it…the main difference is “audience.” And of course, what follows is audience expectations. But ...
Views: 1104 - Networking with the Media - by Submitted on Jun 01, 2009 from Susan RegierNetworking is all about building relationships…and it’s no different when networking with the media. You are never trying to sell anything – you are simply getting to know the other person. By getting to know your local media contacts in print, online, and on television and radio you can be ...
Views: 1226 - Hooking the Media - by Submitted on Apr 28, 2009 from Susan RegierJust as with any great first impression, it has to happen in the first ten seconds or you’ve missed your opportunity – sometimes forever. And grabbing attention in a media release is no different. You have to hook the reader immediately so they will continue to read through until the very ...
Views: 1377(2 votes) - What's Newsworthy in Your Business - by Submitted on Aug 18, 2014 from Susan RegierSo, you want to be tomorrow’s headliner. Every day, you’re working in your business dealing with clients, selling products or services, and it seems to be the “same old same old.” Things are going okay, but there’s nothing new to report. Nothing exciting going on! How are you supposed to get ...
Views: 1596(2 votes) - Media Releases: Defining Your Audience - by Submitted on Feb 13, 2009 from Susan RegierHaving a story printed about you and your business is the best form of FREE advertising there is. Why you ask? Because it’s believable. A news story in a local or national publication can give more details about your business in a way that allows your expertise to shine. People skim ...
Views: 1229(1 vote) - 5 Things You Need To Know Before Hiring A Copywriter - by Submitted on Aug 18, 2014 from Susan RegierAre you looking to update the content on your Web site, generate free publicity with a news release, or create a new brochure? Or perhaps you want to create a simple, yet effective marketing letter to help get your foot in the door. You may have tried writing promotional material about yourself ...
Views: 1125 - How You Can Stand Apart - by Submitted on Aug 18, 2014 from Susan RegierYou may be wondering how you can stand out from the crowd…that is from your competitors. What makes you different? You may sell the same product, but why should anyone buy from you? If you’re struggling with this question, the answer can be easy to find – with bonus ...You ...
Views: 1145 - 10 Strategies For Connecting - by Submitted on Aug 18, 2014 from Susan RegierWho are the people you’d like to meet that could make things happen, and more importantly, make things happen for you. And how do you go about meeting them to make a good impression? Everyone has a circle of influence. That can be your friends or coworkers, or maybe your employees. ...
Views: 1238 - How To Write An Effective News Release - by Submitted on Aug 18, 2014 from Susan RegierA well-written news release is a powerful tool that can give your business the free publicity money can’t buy. Publicity is the most effective way to gain customers. It differs from advertising, as you can’t control the message or the timing, but the benefit is great. A news story ...
Views: 1048 - Tips For Effective Writing - by Submitted on Aug 18, 2014 from Susan RegierIn the competitive world of business today it is imperative that all your written work be accurate and concise. Whether it’s sales letters, brochures, newsletters, or daily correspondence, clients and prospects will measure your company’s professionalism by the quality of your ...In ...
Views: 1091 - First Impressions Count - by Submitted on Aug 18, 2014 from Susan RegierYour clothes set the stage. Your words set the tone. And your actions set everything else in motion. If you’re looking for a job, selling to a new client, or motivating peers, your first impression speaks volumes about what will happen next. People form impressions of you by looking at ...
Views: 1154 - Introductions To Be Remembered - by Submitted on Aug 18, 2014 from Susan RegierNo matter where you are…or what you’re doing…you could be asked, “What do you do?” Do you mumble an incoherent answer or simply stumble over words, leaving the inquirer confused. When it’s your turn to stand before a group of your peers and inspire ...
Views: 998 - Become An Expert ...Write An Article - by Submitted on Aug 18, 2014 from Susan RegierOne of the easiest ways to become well known in your field, and the least expensive, is to have your own byline. A published article will promote your expertise, after all, if you've written about it, you must know what you're talking about. Getting started… Now you ...One of the ...
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