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Following is part two of an interview with Cheryl Benton, owner of 747 Marketing. Their website says, "We've built a consulting business that helps our clients gain unfair competitive advantages by outwitting the other guys." Visit Cheryl Benton’s website simply by Googling 747 Marketing. ... Views: 1777
If you are reading this, I assume you have a stalled project and you want to get it moving again. Here are some tools you can try, developed over the course of my work with hundreds of clients. Review them all, and then try one. If that works, great, you’re going! If not, ask yourself what you ... Views: 1776
1. I learned long ago the only way to use low pricing as a strategy is if you are the low cost producer. In this way you can outlast your competitors by losing less. Once they are out of business, you’ll own the market and can charge what you’d like.
2. The other thing I learned ... Views: 1775
An inventor is someone who thinks up, designs and works out things that did not exist before. Becoming an inventor is generally not easy, because the right to exist as an inventor is very dependent on possible successful inventions. There are quite a lot of people who try to invent things on a ... Views: 1775
Orders are lost (or not obtained) not because of price, or better performance, or delivery, or …., but because you or your sales person has been out sold. When a prospect doesn’t commit to you, that prospect has out sold you. When a competitor wins, that competitor out sold you. I hear every ... Views: 1774
“Are You ‘Normal’ and Hate Learning?”
• 1. Me: “Normal is the opposite of Abnormal, right? Dictionary.com defines ‘normal’ as Average-Ordinary-Common. Add: mediocre & second-rate.
• Normal makes you Defensive toward Change, Improvement, and expanding your Comfort-Zone.
Are Bill Gates, ... Views: 1773
Proven Attraction Marketing Secrets Uncovered
Sales is a profession that requires persuading clients to love what you sell, and then agreeing to purchase it at your price. An attraction marketing system gives you the ability to change the dynamics a bit.
Normally, if you wanted ... Views: 1772
How often do you find yourself in an anxiety tizzy because of something you’re worrying about? In fact, you’re so upset or anxiety-ridden or regretful that you’ve forgotten to pay attention to the POTENTIAL for growth, opportunity, and joy that is unfolding at that very moment.
I am a strong ... Views: 1771
1. Think Prosperously
Prosperity is a frame of mind, an attitude by which you live and breathe abundance. Astounding success always starts with astounding mental preparations and exercises. Think of this like a new born baby or freshly planted seeds in a garden. You must tend to these in ... Views: 1769
A good measurement system always has key performance indicators or KPIs. And it follows that these KPIs are the main features of performance evaluation systems. This demonstrates how balanced scorecard systems and strategy maps rely on key performance indicators. And these indicators are often ... Views: 1769
Long gone are the days when a business card and glossy brochure were enough to get you in to see a new client, now the promotion of your brand is carefully managed and part of a companywide strategy. Every encounter with a customer provides the opportunity for you to promote your brand, ... Views: 1767
A business without a vision has no soul. A business without a soul has no heart, no passion. A business without passion is a business whose demise has already been foretold.
Awakened Entrepreneurs™ are passionate leaders who build businesses that encompass the two vitally important and ... Views: 1766
If you’re like many of my super intuitive clients who deliver results that are more experiential than “intellectual” (you know who you are!)…
It may be hard to put your process into words (and you probably resist writing sales copy) because “on paper” it doesn’t differ much from your ... Views: 1765
Have you ever felt like you’ve lost your sense of power and maybe even all logic? That feeling that nothing is going to go your way? woman talking into her ear
The downward spiral seemingly starts out with an event. You’ve been diagnosed with a health verdict that sounds scary. Your mate or ... Views: 1764
Gone are the days when you can count the number of online consultants using your ten fingers. Today, as more and more people are sinking their teeth into this endeavor, the competition is getting stiffer and stiffer every minute. This makes it very hard for consultants like you to close decent ... Views: 1764
In case you decide to enrol in coach training, the next challenge is surely how to choose the right one. Because let's face it, a serious training program will not be a dirt cheap investment. And in return for your money, you want to make sure that you are getting what you expected.
There are ... Views: 1759
Social Media is largely misunderstood, particularly as it relates to business. There are three basic misunderstandings that lead to poor or non-existent social media results:
1. Bullhorn Marketing – A business approaches social media in the same way they have always approached traditional ... Views: 1754
“Are You ‘Normal’ and Hate Learning?”
• 1. Me: “Normal is the opposite of Abnormal, right? Dictionary.com defines ‘normal’ as Average-Ordinary-Common. Add: mediocre & second-rate.
• Normal makes you Defensive toward Change, Improvement, and expanding your Comfort-Zone.
Are Bill Gates, ... Views: 1752
The internet marketing guru is highly regarded as a reliable source of knowledge for many entering into this arena for business purposes! The fact is these gurus are held in high regard for their marketing experience and willingness to help others trying to get established online! Quite frankly ... Views: 1751
Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with flowers and plants – one of the best. She also had great ... Views: 1751
What do you think of when someone says "referral marketing letters", in terms of marketing tips? Wish to bet $50 that you think I'm talking about getting letters of recommendation from your former clients?
That's a great plan for marketing as well. However, I'm talking about getting a lasting ... Views: 1750
You’ve decided to take the big step and you’re starting a home based business. It’s something you gave a lot of thought to and that you really want to see succeed. The good news is you have started on a path that can give you the financial freedom to choose how you live and how you work. The ... Views: 1749
"Wise men talk because they have something to say... fools, because they have to say something."
- Plato
Plato lived from 428 BC to 348 BC and even then, one of the largest human problems that philosophers of the day grappled with was a lack of open, honest communication. Nothing has ... Views: 1749
You just closed a huge deal; time to celebrate. Another buyer has decided that you da man. Time to cash the check and move on to the next opportunity.
Not so fast, Mr./Ms. Wonderful! You've neglected Rule #1 in marketing: Customer expectations begin just as your attentiveness begins to ... Views: 1749
Gatekeepers, whether we love them or hate them, are a part of sales life. There is no magic pill as each gatekeeper is different and each situation demands a customized approach.
In Part 1 of this series, I outlined the first three strategies for getting past the gatekeeper and mentioned two ... Views: 1748
Do you find yourself running from place to place and task to task like a worker on an assembly line?
Are you someone who knows what it is like to have a feeling of success and achievement but all that feels a distant memory (even if, say you achieved something last week!?)
Are you ... Views: 1747
WHY PEOPLE SEEK PSYCHICS
Did you know that statistically, 1 in 7 people have previously consulted with a psychic? Many people engage psychics for advice on relationships, career, finances & spiritual development to name a few.
BENEFITS OF WORKING WITH A PSYCHIC
There are many benefits ... Views: 1745
I have personally witnessed thousands of people worldwide imprisoned by fear. They are trapped behind the bars of not being worthy of success and shackled to their past mistakes. Are you one of those prisoners? Have you been wrongly convicted and given a life sentence by the enemy of fear? ... Views: 1743
Sense and non-sense of exorbitant financial incentives.
The annual performance reviews are behind us and many C-level executives, salespersons, accountants and senior managers have claimed their yearly bonus. What a waste of money! Research shows that there are at least three reasons why ... Views: 1741
Marketing has taken a complete different twist to it lately, not only are there more and more people network marketing from home but there are more and more avenues open to us for marketing. One way to start is to consider vision map video marketing and find out the benefits of video ... Views: 1741
I'm just now jumping on the Wordpress bandwagon and am starting to convert many of my sites to Wordpress. Now that I've decided to use this platform, I needed to determine which plug-ins were most essential to my site's success. If you don't carefully select your plug-ins, you can accidentally ... Views: 1740
Creating Your Zen: Learning How To Be A Relaxed Entrepreneur
Being a small business owner should be an exciting and enthralling responsibility. Frequently though, it is a major source of stress instead. Because of this, many entrepreneurs quickly become burnt out on business ownership – a ... Views: 1740
How do you get your employees to focus on work when the market and economy have everyone frightened? How do you encourage people to be productive when their emotions are vacillating between rage, dismay, helplessness and financial worry? It is not an easy task. The major challenge is to control ... Views: 1740
What's the initial thought that pops in your head when someone talks to you about a referral letter marketing method for Realtors? I'll give you a clue; it's not about solicting testimonials from all your former clients.
That's a good Realtor marketing thought too. Although, I'm talking about ... Views: 1738
If you need to convince potential clients or customers to do business with you then you need to have either one of these mechanisms in place.
Do YOU?
So what are they and how do they help you grow your business?
Well, a Sales Pipeline is simply graphic way of thinking, visualizing and ... Views: 1738
There’s no doubt about it; submitting articles to directories is one of the best ways to increase the popularity of your website and to increase your sales and profit. In this article, I wish to share with you some important guidelines to keep in mind when distributing your articles online. ... Views: 1737
Who are they? It clearly defines the people with whom you have the most influence.
Are you using your “Sphere of Influence”?
In business we are always looking for new leads and wanting more prospects but what about re-connecting with people that you already have a connection ... Views: 1737
I’ve been doing some prospecting lately and found that every CEO and Sale Manager I speak with has issues with their sales, but few want to do anything significantly different about their sales issues. Sure they want everybody to do more, better and faster. However this is the classic ...I’ve ... Views: 1735
To be frank, most leaders waste way too much time drilling down, involving themselves in the details of their team members’ responsibilities—rather than creating an environment that has team members accepting full accountability for meeting their objectives.
How much drilling down, micro ... Views: 1735
You may be having a good business running. Sales are high, customers keep returning, and your ratings are high. You now think it is time for you to introduce a new product or service. You then conduct a lead generation campaign to gauge who among your buyers can be new sales leads or business ... Views: 1735
What do the job seeker who is having an interview and a person who runs a business and has a product or service to offer have in common? They are both attempting to influence the person with whom they have come in contact that they are the right person to provide them what they are seeking. ... Views: 1735
Data is very crucial asset in any business, since this serves as the framework or platform in which a sales operation will stand on. In the ever-connected market, good business data reigns supreme. That is why it is important for it to be stored securely. But that is not all. The data backup ... Views: 1734
I am so excited about the topic of networking this month! Although networking is an important aspect of building a business, many quiet-natured entrepreneurs cringe at the thought of attending networking events, and would actually prefer to skip out on going to another event instead of enduring ... Views: 1733
The difference between runaway business success and mediocrity often comes down to sales. Yes, you need a great product that uniquely addresses a market need. You need operations and manufacturing teams that can execute. However in the competitive world of complex “solution selling,” the ... Views: 1733
“Have you ever heard of “No-Win, No-Pay” Contingency Fee?”
• 1. Do you get emails offering to help you and ask for ‘Money’ upfront?” We get fifty daily.
• 2. In law, especially negligence & some contracts, we use “Contingency Fee Agreements”. No-Win, No-Pay. The secret is that lawyers can ... Views: 1732
Your voice is a key part of your presentation delivery. And having a tired, hoarse voice can negatively impact your presentation.
I’ve conducted many training programs where I’ve had to present for five or six hours a day for five days in a row. And I’ve also sung in choirs and as a ... Views: 1732
Human resource development professionals are often stymied by their inability to hone their business skills. Like many other experts, they are really good with their product creation but do not attain the results they want within the first few years of operations.
"Building A Career That ... Views: 1732
Your words and actions are critical for successful networking - not because you’re trying to trick anyone, but because you need your contact to understand what exactly you want from him or her. Without this understanding you’re liable to get random information and this can hurt you in many ... Views: 1731
The coaching industry is one of the hottest independent business markets for the work-at-home entrepreneur. Its flexible, versatile, and a career that can truly make a difference in someone's life. Sadly, even the best-intentioned and well-trained coaches can struggle to get their businesses off ... Views: 1730
Fears, excuses, uneasiness, rationalizations, intimidations all stem from negative projection. The executive is too busy. The executive doesn’t see salespeople. The executive doesn’t care who they have selected. These, plus a whole range of other statements about this executive, ... Views: 1728