When it comes to blogging, you continually look for new ideas and concepts to write about. And with each new post, your older content is moved down the list in your blog. But it doesn’t have to be forgotten.
Go back to your older blog posts and turn the content into videos and powerful social ... Views: 472
You may think it’s time for a shift in your business – trends change, boredom sets in, or perhaps you simply want to add more flexibility. As industries and markets change over time, your business needs to keep up. And as an entrepreneur, you probably get tired of the same old routine and seek ... Views: 556
When I begin working on content for new clients, I do what every competent copywriter does and I check out the competition's Web sites. And when speaking with a graphic designer recently, I discovered she does the same thing. This is not to copy or steal ideas – instead, it's a great launching ... Views: 693
Consider this…you recently met Mary at a networking event and got along well right from the start. You discovered that you have a lot in common and you know many of the same people. And you believe she fits your “ideal client” profile. Mary gives you her business card. What do you do ... Views: 1460
Content marketing continues to be a powerhouse move to gain exposure and maximize brand impact even though it may feel the Internet is saturated with blogs and social posts.
The list of what “content marketing” is could go on and on, but in a nutshell, it includes the myriad ways you present ... Views: 782
A well-written news release is a powerful tool that can give your business the free publicity money can’t buy.
Publicity is the most effective way to gain customers. It differs from advertising, as you can’t control the message or the timing, but the benefit is great. A news story ... Views: 1048
You may be wondering how you can stand out from the crowd…that is from your competitors. What makes you different? You may sell the same product, but why should anyone buy from you?
If you’re struggling with this question, the answer can be easy to find – with bonus ...You ... Views: 1145
Recently, I stumbled upon an old episode of CBC's Marketplace (October 2014) on YouTube where they were searching for Canada's "Dumbest Charge." After speaking with Canadians across the country, they narrowed the results down to five contenders for this "notable" honour: paying fees for paper ... Views: 682
No matter where you are…or what you’re doing…you could be asked, “What do you do?”
Do you mumble an incoherent answer or simply stumble over words, leaving the inquirer confused.
When it’s your turn to stand before a group of your peers and inspire ... Views: 998
Networking is all about building relationships…and it’s no different when networking with the media. You are never trying to sell anything – you are simply getting to know the other person.
By getting to know your local media contacts in print, online, and on television and radio you can be ... Views: 1226
Do you have a difficult time articulating what it is that you do?
Have you noticed other people’s eyes glaze over when you respond to the question, “What do you do”?
Whether you’re delivering your elevator pitch at a networking event, introducing yourself at a business reception, ... Views: 907
Many entrepreneurs and business owners believe that summer and Christmas are the seasons when most people avoid newspapers and business magazines. Everyone is away or too busy – therefore it’s not the time to send a media release out to editors and radio/television producers. But they’re ... Views: 1680
On a local radio show recently, an advertisement for an insurance agency was broadcasted in an interview format with the radio host asking questions to the agent. I've heard this ad several times, so I know they spent good money on promoting their business. Moreover, this interview format made ... Views: 740
You've heard it before and you know it's true – testimonials are rewarding for your business. When someone checks out your products or services, they read the reviews and testimonials for unbiased feedback from your customers.
It takes time and effort to get testimonials. Often you forget to ... Views: 749
In the competitive world of business today it is imperative that all your written work be accurate and concise. Whether it’s sales letters, brochures, newsletters, or daily correspondence, clients and prospects will measure your company’s professionalism by the quality of your ...In ... Views: 1091
Being tolerant is usually seen as a virtue as it helps you live and work with others peacefully. Tolerance shows strength as you can accept others’ opinions and perspectives even if you don’t necessarily agree with them.
But putting up with things – being tolerant – of things that limit you ... Views: 496
Yes, there are many differences between writing articles to promote your business and writing a media release to garner free publicity. And it may seem obvious, but sometimes I just have to say it…the main difference is “audience.” And of course, what follows is audience expectations.
But ... Views: 1104
The past couple of years have certainly impacted many businesses. Some have shut their doors, while others have seen massive profits. Many are simply hanging on and hoping for the best.
Have your sales hit a brick wall? Do you hear objections on every sales call?
Perhaps you believe it’s ... Views: 486
Being extraordinary is a choice. Your business can be anything you want it to be. If you want to see massive changes and growth, it’s up to you to discover what you need to do today to make changes that will result in more clients and more profits. And if you choose to leave the status quo as ... Views: 1210
With today’s pandemic shutdowns, you may have “found” time to take a serious look at what’s been working when it comes to marketing your business – and what has fallen short of targeted projections.
When you consider why things haven’t worked out as planned, the answer usually comes down to ... Views: 753
Do you send "canned" emails or letters to prospects and current customers? If so, have you read them recently – from your reader's point of view?
Many businesses save time by using templated letters and emails; there's nothing wrong with that. But if you're repeatedly sending the same letter ... Views: 512