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Articles from Kathleen Gage | Selfgrowth.com
- Are you Living in the Problem or the Solution? - by Submitted on May 14, 2013 from Kathleen GageEvery day we have the opportunity to make decisions to honor who we are. I would hope that because you are reading this you are someone who believes you have a very important path to travel. Your life can be more than simply living from day to day. Yet, many people are living from day to ...
Views: 1734(2 votes) - Why Publicity is Far Superior to Advertising for a Book - by Submitted on May 14, 2013 from Kathleen GageAs an author you absolutely must look for opportunities to gain visibility for you and your book. The best way to do this is with publicity. This is different than advertising. With advertising you are paying for visibility. Publicity is usually free. The fact is, publicity works much ...
Views: 1295 - What’s your best route for publishing? - by Submitted on May 14, 2013 from Kathleen GageI belong to several online authors’ groups. I like to stay on top of what other authors are doing, what’s going on in the publishing world and what some of the main areas of concern are for authors. A topic that often comes up has to do with being published by a traditional publisher compared ...
Views: 1193 - Turn a $20 Book Into Thousands of Dollars in Revenue - by Submitted on May 14, 2013 from Kathleen GageA great way for an author to expand their market reach is to do what is called “repurposing” the content of your book. You can turn the content of your book into a number of different products and services. The book is the beginning of what could be a very profitable journey. Simply put, ...
Views: 1350(4 votes) - If you wait to be inspired your book may never get done - by Submitted on May 14, 2013 from Kathleen GageAccording to some sources over 85% of the adult population in the United States has the dream of writing a book. Yet, the majority of these men and women will never achieve their dream for one simple reason; they are waiting to be "inspired". • I need to be inspired. • I'm just not feeling ...
Views: 1301(4 votes) - Top reasons authors won’t market… but should! - by Submitted on May 14, 2013 from Kathleen GageSuccessful authors need three things: A book Buyers Marketing A book is the obvious. Without a book you have nothing to sell. Without something to sell you can't make money. Next, buyers; lots of buyers. This is again very obvious but for some reason many authors don't put much ...
Views: 1245 - Using Mini Courses to Sell More Books - by Submitted on May 14, 2013 from Kathleen GageLooking for a great way to position your expertise in order to sell more books? An extremely effective way to do this is develop an online mini course that directly ties into the topic of your book. The fact is mini courses are simple to create and are viewed as very high value to the ...
Views: 1310 - The 3 Biggest Fears That Stop Authors From Succeeding - by Submitted on May 14, 2013 from Kathleen GageMost people would never guess that authors have some very common and debilitating fears. The three top are: Fear their book won't sell. Fear someone will criticize their writing. Fear they only have one book inside of them. Are these valid fears? Any fear can be a valid fear. This may ...
Views: 1203 - Proper Lead Time is Essential for a Successful Book Launch - by Submitted on May 14, 2013 from Kathleen GageMany authors make two common mistakes when it comes to marketing their books. One, they don't do any marketing. They seem to think the book will sell itself. Two, they don't give enough lead time for marketing before the book is published. A week or two to prepare for a book launch is hardly ...
Views: 1369(4 votes) - Why Authors Need to Consider an Online Book Launch - by Submitted on May 14, 2013 from Kathleen GageNo matter how you slice it a visible online book launch has incredible benefits. Take the book to bestseller status and the benefits skyrocket. A few of the obvious ones are: 1. Book sales 2. Credibility as an author 3. Revenues 4. Backend revenue opportunities When done right not ...
Views: 1288 - Internet marketing - Why do people refuse to listen to the truth? - by Submitted on May 14, 2013 from Kathleen GageIf there's one thing that pushes my buttons more than just about anything it's the people who absolutely refuse to listen to what the truth is about Internet marketing and making money on the Internet. No matter how many times they hear the truth, read it or watch it on a video, for some ...
Views: 1505(2 votes) - A Simple Formula for Fast, Easy and Profitable Product Development - by Submitted on May 14, 2013 from Kathleen GageWhen became a professional speaker nearly 16 years ago something I heard over and over from seasoned speakers was to develop product. These sage words made a huge difference in the success of my business. Why? Because no matter what is happening with the economy having various information ...
Views: 1454(3 votes) - Is your Social Network involvement a plus or a disaster waiting to happen? - by Submitted on May 14, 2013 from Kathleen GageDaily men and women from around the globe join Social Networks because they "heard" it's necessary to join in the social network craze. Although Social Networks can be a great way to connect with family, friends, colleagues, current clients, potential clients and high school buddies they can ...
Views: 1285 - Leave Memories of Appreciation - by Submitted on May 14, 2013 from Kathleen GageWhat would life be like if you could decide moment by moment your state of mind? What if you could have complete control over your response to any situation life holds for you? What if you could live in the space of gratitude and appreciation regardless of the economy, loss, change or ...
Views: 1045 - A major insight for traditional and online professional speakers - by Submitted on May 14, 2013 from Kathleen GageRecently I was reviewing transcripts from a training program I facilitated with a colleague on how to become a successful professional speaker – a six figure a year speaker. I had to smile when I read our recommendations. Not only are they spot on, they hold as true today as the day we hosted ...
Views: 1341(2 votes) - Are you still singing “The Economy is Slow” Blues? - by Submitted on May 14, 2013 from Kathleen GageOver the last few days I have had several conversations with friends and clients about their businesses. Many are thrilled with the fact business is picking up while others immediately go into, “The economy is still slow. That’s why my business isn’t picking up.” For some, The Economy is ...
Views: 1371(1 vote) - An Often Overlooked Step in Information Product Development - by Submitted on May 14, 2013 from Kathleen GageMany experts enhance their product offerings with high quality services. Regardless of what you make available to your market, you need to take one very important step. Before you invest time, money or effort into product development make sure you understand the needs of your market. You ...
Views: 1307(1 vote) - Teleseminars for Virtually Any Need and Any Market - by Submitted on May 14, 2013 from Kathleen GageWhen you ask many people online how many types of teleseminars there are many people stop at one or two. Actually, there are dozens of types of teleseminars and reasons to host one. Regardless of the type of teleseminar you host or participate in, many of the steps to create and develop one ...
Views: 778 - Article Writing to Optimize Your Online Visibility - by Submitted on May 14, 2013 from Kathleen GageMany people are trying to get in on the “writing and distributing articles online” bandwagon. Although an incredibly effective online marketing strategy, when done incorrectly it can be a complete waste of time. I have been advocating article writing and distribution for years. I ...
Views: 764 - 5 Must-Knows to Develop Article Titles that Get Read - by Submitted on May 14, 2013 from Kathleen GageDoes the title of an article determine whether or not the article gets read? In most cases, yes. Readers are drawn to an article (or not) based on how compelling the title is. Think about your own reading habits - especially online. It is likely you skim over titles before deciding to spend ...
Views: 761 - Article Writing To Optimize Your Online Visibility - by Submitted on May 14, 2013 from Kathleen GageMany people are trying to get in on the “writing and distributing articles online” bandwagon. Although an incredibly effective online marketing strategy, when done incorrectly it can be a complete waste of time. I have been advocating article writing and distribution for years. I ...
Views: 706 - Are You Losing Money By Doing Your Own Work? - by Submitted on May 14, 2013 from Kathleen GageAccording to the U.S. Small Business Administration (SBA), the average small business owner spends up to 40% of his or her time on routine administrative tasks. Constantly working on non revenue-producing tasks that could be more productively and cost-effectively performed by a highly ...
Views: 798 - Is Blogging Necessary? - by Submitted on May 14, 2013 from Kathleen GageAlthough some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position. ...
Views: 838 - Miss This In Your Marketing And You May Destroy Your Business - by Submitted on May 14, 2013 from Kathleen GageIt never ceases to amaze me when I hear about or experience a company that forgets the basics of Marketing 101. Lots of companies use all the latest and greatest marketing strategies to attract business, yet forget one of the most effective forms of marketing; stellar customer service. It ...
Views: 699 - How To Make Money Writing Free Articles - by Submitted on May 14, 2013 from Kathleen GageI work with many speakers, authors, trainers and consultants who want to gain visibility on the Internet and within their market. Many have heard they can achieve this outcome by submitting articles to various online directories and Ezines. Although this is true, there are pros and cons to using ...
Views: 853 - A Champion's Path to Achievement - by Submitted on May 14, 2013 from Kathleen GageBy Kathleen Gage and Lori Giovannoni We design our life with specific goals, plans and actions for achievement. Yet, in a moment all can change. We are then left to ponder the question, “Have you chosen your life path, or has it chosen you?” Even with the best laid plans there comes a time ...
Views: 1055 - Get the Most from Your Show Investment - by Submitted on May 14, 2013 from Kathleen GageBusiness expos can be an excellent marketing investment and an outstanding way to build your business. On the other hand, if not treated as an integral part of your marketing strategy, they can become a huge waste of time, money and energy. To gain the most from your investment develop a ...
Views: 956 - The Truth about Driving Qualified Traffic to Your Website - by Submitted on Mar 28, 2006 from Kathleen GageCompanies large and small are constantly seeking creative, high return strategies to increase visibility on the Internet. The quest for a high ranking position seems to be a never ending process. With most people there seems to be an endless search for the one answer on how to drive traffic to ...
Views: 938 - You Haven't Earned the Right to Sell to Me! - by Submitted on May 14, 2013 from Kathleen GageHow often do people try to sell us something before we have expressed an interest, have a desire, or are in the market for what they have? It seems the standard for many salespeople is to try to sell to anyone and everyone regardless of the interest level. When someone attempts to sell us ...
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