Want to know how some online experts really feel about the world of Internet marketing? It may shock you to learn that sometimes we just get plain fed up with the garbage that goes on.
On both sides of the fence there are unrealistic promises and expectations.
Making a great living online ... Views: 1085
A little more than six months ago, I was training for a marathon as a power walker. During one of my longer workout sessions, I hit a pothole and instantly broke my ankle. I was literally stopped in my tracks. Knowing I would be laid up for a few weeks, I took the first few days to relax and ... Views: 1331
The best way to influence people’s buying choices is to offer something they can only get if they work with you or buy your product or those you recommend. What is your expertise? What sets you apart from others? And why should prospects choose you over your competition? This is a portion of ... Views: 1053
A couple days ago I was listening to a CD by one of the most successful speakers in the industry. He has been around for many years and is considered one of the greats. He is also considered to be somewhat off the beaten path. As much as he is admired and respected by many, he is judged by just ... Views: 1160
One of my favorite shows is - America\'s Got Talent. I really enjoy watching raw talent come up from the ranks. There\'s great talent and there\'s... well, let\'s just say, less than great. Week after week acts are eliminated until one stands victorious as the winner.
The mere fact that a ... Views: 1488
For years I have had a recurring fantasy; winning hundreds of millions of dollars in the lottery. How would my life change? What could I do where money would not be a concern? Where would I travel that I have yet to visit? What toys would I buy? And on and on.
A few days ago I had a shift in ... Views: 1186
I work with many speakers, authors, trainers and consultants who want to gain visibility on the Internet and within their market. Without a doubt, they all realize they need to market themselves, but many just don’t know where to begin. Marketing serves several purposes including market reach, ... Views: 1336
Our experiences are what move us into our life’s work. The choice is whether to respond to whatever life throws at us in a proactive way and keep moving forward, or stay stuck and flounder about.
There are people fulfilling their life’s work each and every day. Some are visible in the ... Views: 1301
You have likely heard, "The Gold is in the List." This is a very true statement. One of the greatest mistakes I see many professionals make who want to make a great living online is not having a clear focus on building an opt-in subscriber list.
It never ceases to amaze me how often people ... Views: 1103
Have you heard people talk about how slow business is right now? Read virtually any newspaper, watch newscasts, listen to commentaries and you likely have been exposed the “business is slow” conversations. Millions of people are holding daily conversations about how slow things are. On the other ... Views: 1850
Are you an author looking for effective ways to gain visibility for you and your book? There are some very simple (not necessarily easy) ways to do this.
If your book is a self help, business, spiritual or virtually any topic that can be developed into a workshop you host your own free one ... Views: 1595
Recently one of my premier clients was invited to write a monthly article for a highly visible online magazine specific to her market.
The magazine is extremely well known, has a huge readership and is definitely a feather in my client’s cap.
These type of opportunities are huge and can ... Views: 1086
Ask many people to define the word habit and they give a negative definition. There is plenty of evidence that a habit can be bad; the habit of smoking, overeating, drinking, watching television and on and on. On the flip side, there are beneficial habits. The habit of exercising, eating ... Views: 1199
Last evening, I had the good fortune of having dinner with my sister who is visiting from California. Over sushi we talked about how grateful we each are for our businesses. Lorraine is a fine artist who has built a very successful business over a number of years. I told Lorraine I feel so ... Views: 1195
It is always easier to be grateful when things are going exactly as we want. By the same token, it is easier to be “spiritual” when life flows as we want. It is during the times life offers up incredible challenges that the greatest test of our level of gratitude is experienced. And, when our ... Views: 1125
Many people think marketing is only about getting word out about your product or service. There's more, much more, to marketing. In most cases you must also establish yourself as an expert. With competition for the consumer’s dollars at an all time high, there are some very simple strategies you ... Views: 1266
No matter what your industry, who your market is, or what product you offer, your business is a sales and marketing business. Unfortunately a lot of entrepreneurs don’t understand this, and even if they do, they resist it. “I feel like I’m prostituting myself,” was the start of one conversation ... Views: 746
Answer me this... why is it when someone opts-in for a report, ezine, eBook, teleseminar or whatever it is that is offered from a website, blog or landing page there are some subscribers that think it is okay to begin sending their information to the person they requested the information from? ... Views: 1222
Companies large and small are constantly seeking creative, high return strategies to increase visibility on the Internet. The quest for a high ranking position seems to be a never ending process. With most people there seems to be an endless search for the one answer on how to drive traffic to ... Views: 1139
Those who make great money online are those who continually seek opportunities to position their expertise. An excellent way to do this is with blog tours and guest blogging.
What is a blog tour?
Blog tours became popular by authors who were seeking a more cost effective way to get the ... Views: 1091
Knowing your market is essential to your business success. Understanding demographics enables you to do incredibly targeted marketing.
The demographics of your market are their geographic location, age, gender, family status, income, buying behavior, buying preferences, etc. Analyzing the ... Views: 1168
One of the areas I specialize in is the creation and development of information products. If they don't know it when they first come to me, within a short period of time my clients learn the importance of packaging their knowledge into information products.
Once developed the need to ... Views: 1589
A landing page is also known as a squeeze page and lead-capture page. The amount of information on the page is usually determined by the cost of the item you are promoting. Free eBooks require much less information than something costing hundreds of dollars.
To be most effective it is ... Views: 1210
Most marketing strategies are about being in motion. Have a plan, be proactive, and take the necessary action steps. Although being proactive is a necessary aspect of marketing, an often overlooked and yet equally important part is your company’s internal perception. Many companies put a lot of ... Views: 1312
If you are in sales you know one of the most challenging aspects of what you do is getting in front of prospects. Prospects and clients are bombarded constantly with items that promote, market, or advertise what people do. So we sell, buy, receive, file, or throw away items that we’re just not ... Views: 1018
Most people have heard they should build an opt-in list. This is true.
But it’s not just any list. Your greatest results come from building a targeted and responsive list.
You will be in a better position to put sales on autopilot when you do. The best way to build your list is have a ... Views: 1323
Yes, it’s true…I’ve joined the ranks of Facebook rejects. Amazingly, I still don’t know why this happened. There could be any number of reasons from too many friends, too many messages, too many invitations or being perceived as a spammer. Regardless of the reason, the fact remains; I have to ... Views: 1652
It’s one thing to know our own strengths and weaknesses in business. It is also important to know the same about your competitors.
Unfortunately, many entrepreneurs don’t take the time to find out about their competitors until it is too late. Knowing your competitors’ strengths and weaknesses ... Views: 2009
I have owned and operated my business for nearly 15 years. Although the reasons for being in business have remained consistent, the method in running and building my business has drastically changed. The greatest change came with the onslaught of the Internet. Another huge change came with 9/11. ... Views: 1285
Most people have heard, "The gold is in the list." This is very true. The gold - your revenues - IS in the power of your list. It goes beyond the size of your list; it has to do with how responsive your subscribers are. Can someone run an online business and make money without a list? It has ... Views: 1130
Something that will boost your business, your revenues and your expert status more than just about anything is information product development. There are various types of information products you can develop; those that are used specifically for building your opt-in subscriber list, those that ... Views: 1594
If you are new to blogging chances are you may be unsure of what the best and most effective approach to gaining maximum benefit from time and effort invested. A primary goal for blogging should be to gain visibility, credibility and market reach for your efforts.
The following are some easy ... Views: 1891
How often do you have someone who sends you an email with, “I have a couple of quick questions.”
As you read their questions you quickly realize it will require a fair amount of time to respond to all of them.
Wanting to be polite, the temptation is for you to respond. It’s not that you ... Views: 1631
As with anything you do in your business, becoming a bestselling author is not an end in and of itself; it is simply a means to an end. It's not the bestseller status that is going to bring you more business and more money; it's what you do with the status that will make all of the ... Views: 1873
One of the greatest ways to promote a book is with free publicity. It is not difficult to secure publicity if you know what you are doing. With all that is available on the Internet it’s even easier than ever. The fact is, many times your potential readers will pay attention to free publicity ... Views: 1136
One of the greatest ways to promote a book is with free publicity. It is not difficult to secure publicity if you know what you are doing. With all that is available on the Internet it’s even easier than ever. The fact is, many times your potential readers will pay attention to free publicity ... Views: 1092
If you’re an author, speaker, coach or consultant, it’s likely you know how important it is to market your products and services. The challenge for many professionals is not only what to do, but how to do it. Additionally, knowing what is a wise investment in their marketing and what is not. ... Views: 1586
Whether you plan to write an online best seller e-book author or a more traditional book, you will have to finish that book before you actually get anywhere. No matter how good your intentions you may find it near impossible to get your book done unless you are aware of on fact; distractions ... Views: 1619
Many people are trying to get in on the “writing and distributing articles online” bandwagon. Although an incredibly effective online marketing strategy, when done incorrectly it can be a complete waste of time. I have been advocating article writing and distribution for years. I have built ... Views: 1047
Over the last few days I have had several conversations with friends and clients about their businesses.
Many are thrilled with the fact business is picking up while others immediately go into, "The economy is still slow. That's why my business isn't picking up."
For some, The Economy is ... Views: 1578
For years I “pounded the pavement” looking for opportunity. I tried just about everything; except one thing; being myself.
What I discovered was this; as long as I tried to be someone other than who I am, my success was always an arms distance away.
Are you trying to be someone you’re not? ... Views: 1534
Anyone who has been marketing online for any period of times knows you have to use many different methods to achieve a solid outcome. Most everything will fall into two primary categories; push marketing and pull marketing.
Online push marketing is literally “pushing” information to your ... Views: 1420
As might be expected, this is the time of year many companies set goals and outcomes for the coming year. Most likely these goals include increasing the client base and revenues while increasing profit margins. The sad truth is these are probably the same goals that are set every year and the ... Views: 1197
Daily I hear from people who say they can't seem to catch up to all they need to do. They want to move forward on various projects, but feel completely bogged down by what's in front of them and those things that seem to take up a lot of space in their mind. I know the feeling. I've been there, ... Views: 1024
The saga of my recent Facebook ousting continues. Not only have I not been able to get back on FB, I still have no idea as to why I got “excommunicated” in the first place. However, I have found the experience to be one of introspection. As a matter of fact, many people, myself included, are ... Views: 1582
Consider this... when you do a kind deed, do you need to get credit for the action or do you take action simply because the task needed to get done? Your initial reaction may be that you took action on something because it needed to get done. Yet, many people (on a hidden level) can't stand the ... Views: 1387
Does your business allow for "mailbox money" and a lifestyle you love? If not, what would it take for you to create this?
Let's start with the definition of mailbox money. This is money you receive in both your inbox and your physical mailbox.
I first heard the term from Mary Morrissey. ... Views: 1079
Several years ago I listened to spiritual teacher, Ram Dass, talk about when he consciously chose to let go of many of his material possessions. He said the freedom he felt was incredible. He reached a point where he didn't need to define himself by outward evidence.
I found it an interesting ... Views: 1600
When it comes to media releases, also known as press releases, there are mixed feelings as to whether or not they are worth the effort. If done right, they can be well worth the effort.
However, they can also be a complete waste of time for many people. To assure the greatest result for your ... Views: 1063
It's likely there is not a best selling author around who has not had to face burnout at one time or another. Others simply felt uninspired to keep on going with their craft. As an aspiring author, you are inevitably going to have to face these major obstacles. You will be well served to get ... Views: 1096