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On The Internet! Take the Self Improvement Tour
Articles from Susan Friesen | Selfgrowth.com
- What Excuse Are You Using to Not Get Professional Photos Done? I bet it’s not any better than mine - by Submitted on Sep 08, 2014 from Susan Friesen“Why do you think you’re not pretty?” This was the question asked of me from one of our long-time clients-turned-friend after I finally got the nerve to get professional photos done and posted several of them on Facebook. More on answering that thought-provoking question in a moment but ...
Views: 1833 - 12 Wordpress SEO Hacks to Boost Your Business Website Traffic - by Submitted on Dec 06, 2016 from Susan FriesenWe all want websites that are search-engine friendly. But sometimes when you are busy it's easy to publish a new blog post and be off to the next thing on your to do list. Over time, this can really hurt your SEO efforts. That's why I've put together this short hit list of things you can ...
Views: 1702 - 3 Ways to Boost Sales with a Back-End Offer - by Submitted on Jun 14, 2016 from Susan FriesenLooking to grow your sales online? Provide an inviting back-end offer! Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people leave money on the table is forgetting to provide back-end offers. Once people say “yes” to your back-end ...
Views: 1486 - The Entrepreneurial Bright and Shiny Object Syndrome Exposed - by Submitted on Oct 17, 2016 from Susan FriesenWhat You Need to Know Before You Sign Up for Yet Another Program There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough. It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes ...
Views: 1473 - 4 Easy Ways to Get More Referrals Without Feeling Aggressive - by Submitted on Oct 15, 2017 from Susan FriesenNon-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business Word of mouth marketing works. In fact, referrals are often one of the key factors influencing someone to work with you. For us here at eVision Media, we account for about 90-95% of new business coming from ...
Views: 1459 - 5 Tools to Help Boost Your Small Business Sales - by Submitted on Apr 05, 2018 from Susan FriesenIn order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available. One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging your ...
Views: 1442 - 4 Content Marketing Trends for Business Owners in 2017 - by Submitted on Nov 21, 2016 from Susan FriesenAs we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business. All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like? Below ...
Views: 1434 - 10 Marketing & Social Media Tactics to Boost Holiday Sales - by Submitted on Nov 07, 2016 from Susan FriesenTis the season for holiday sales! Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media.” So what are the best ways ...
Views: 1400 - 3 Barriers to Break and Get Your Service-Based Business E-commerce Ready - by Submitted on Oct 08, 2018 from Susan FriesenYou might not think your service can be sold online but here’s 3 reasons why you might be wrong! We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and entrepreneurs are still gun shy about taking their business to the next level online. ...
Views: 1383 - 7 Easy Steps to SEO Optimize Your Blog - by Submitted on Mar 15, 2016 from Susan FriesenI’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true. Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market. But writing the ...
Views: 1381 - 6 Best Video Marketing Practices for 2018 - by Submitted on Jan 04, 2018 from Susan FriesenDid you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions… getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren't using video in ...
Views: 1368 - How to Determine Who to Hire To Be Your Next Ideal Web Developer - by Submitted on Sep 01, 2015 from Susan FriesenCritical Benefits and Drawbacks You Need to Know About Different Web Developer Types I get asked to do website estimates a lot and sometimes it’s downright heartbreaking to hear about the struggles and challenges entrepreneurs and business owners face when trying to find the right web ...
Views: 1368 - 7 Easy Ways to Increase Online Sales - by Submitted on Apr 16, 2019 from Susan FriesenHow to Improve Your Website’s Buying Process From small businesses to huge corporations, increasing profits is the #1 goal. As a business owner, it’s your main purpose and what you focus the bulk of your energy on. However, it can be a challenge—especially when you’re so close to your ...
Views: 1362 - How to Grow Your Business with Reddit - by Submitted on Nov 29, 2018 from Susan FriesenMost businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit Reddit is an extremely popular website with thousands of what are called “subreddits”. It was built by offering users a place to ...
Views: 1350 - 3 Ways to Get More Traffic to Your Online Store - by Submitted on Oct 16, 2018 from Susan FriesenAn Introduction to Marketing Your Store Online No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge. With so much competition out there – especially if you’re competing against a big retailer – means you need to ...
Views: 1349 - 11 Keys to High-Converting Webinars - by Submitted on Mar 22, 2016 from Susan FriesenAside from the marketing efforts needed to get people to register and attend your live webinar, it’s important to plan it out so you get the best conversions possible. Below are some tips to create webinars that rock! 1. Add Interest With a Co-host. They can introduce you and set the stage ...
Views: 1336(1 vote) - How to Protect Your Business from Cyber Crime - by Submitted on Aug 08, 2017 from Susan FriesenIs your business secure? It may not be. Many unscrupulous individuals are operating online looking for new ways to exploit honest people. I was recently pulled into a scam enacted by someone yet to be identified via a freelance work website. Because of how personally this affected me and my ...
Views: 1333 - 10 Important Questions To Ask Your VA Before They Develop Your Website - by Submitted on Feb 19, 2015 from Susan FriesenI think VAs (Virtual Assistants) can have an important role in an entrepreneur’s business. They can help out with many tasks that are often not something that busy people want to do, nor can do. VAs can be very handy with managing calendars, sorting through dozens of emails, doing minor ...
Views: 1324 - 7 Effective Strategies on Marketing Your Business Locally - by Submitted on Apr 25, 2017 from Susan FriesenWhen I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons. Even though funds were very tight at the time, it ...
Views: 1324 - How Cross-Selling Can Help Your Business - by Submitted on Apr 19, 2018 from Susan Friesen4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales Your business likely has more than one offering and your clients might be interested in more than just one product or service. When you defined your ideal clients you likely identified who they are and what they want from ...
Views: 1323(2 votes) - How To Properly Use Lead Generation That Results in More Sales - by Submitted on Jun 14, 2015 from Susan FriesenTell tale signs you’re leaving money on the table and how to create more sales with your marketing Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it’s a form of advertising and to others, it’s getting more known on Social Media. Still others see ...
Views: 1319 - How to Optimize Your Website for Voice Search - by Submitted on Feb 18, 2019 from Susan FriesenVoice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now ...
Views: 1280 - 11 Signs It’s Time to Fire a Client - by Submitted on Apr 26, 2016 from Susan FriesenWe have all had them. Especially when working in the service industry. There are some clients that you can’t charge enough to make it worth the stress, headaches, and frustration they create. I had heard someone say once, “sometimes the cost of a dollar is too high”. Indeed. When you ...
Views: 1270(3 votes) - The Serious Job of Protecting Client Information - by Submitted on Mar 28, 2019 from Susan Friesen6 Important Small Business Cyber Security Tips Chances are, you think twice before entering your credit card information online to buy something, watch out for malicious links in emails and keep your PC updated against viruses, spyware and hackers. However, how much thought do you put ...
Views: 1269 - A Newbie’s Guide to Hashtags on Social Media - by Submitted on Sep 08, 2015 from Susan FriesenTips, Explanations and Examples on How to use Hashtags for your Business If you are new to social media you may wondering what hashtags are about. We see them everywhere – Twitter, Facebook, Instagram, Google+, Pinterest and even Tumblr. But what are they supposed to do? Why do they seem ...
Views: 1266 - 10 Best Practices for a Compelling About Page that Works - by Submitted on Jun 28, 2015 from Susan FriesenCould you be turning off visitors on your website without even knowing it? Unfortunately that’s exactly what many online business owners are doing on their websites. When you think about it, people perusing your website are potential clients deciding whether or not to call you or ...
Views: 1257 - 5 Huge Reasons Why Your Website Should Be Treated Like A Busy City Storefront - by Submitted on Aug 30, 2014 from Susan FriesenWhen I was a young girl, my Oma and Opa owned a bakery in Lilloette BC. Each summer my brother and I got to go and visit them for a week or so and oh, what a treat that was! I remember standing in front of the bakery window, with wide-open eyes as I scoured all the tasty treats and hoped with ...
Views: 1237 - 10 Reasons why Blogging Should Top Your Marketing To-Do List - by Submitted on Jul 05, 2015 from Susan FriesenToday we are operating our business in a world of relationship marketing and content marketing. Gone are the days of “push” marketing where big advertising campaigns were an effective way to get the word out about your products and services. Now it’s all about “pull” marketing where we want ...
Views: 1232 - 10 Ways to Attracting Clients Through Kindness - by Submitted on Oct 08, 2017 from Susan FriesenWhy Being Generous in Your Business Will Result in More Loyal Customers Have you ever noticed feeling compelled to do something for those who have helped you– even if they haven’t asked you to? That's the Law of Reciprocity at work. This law says whatever you give, whether it's ...
Views: 1222 - 7 Blogging Tips To Get You More Raving Fans - by Submitted on Jul 12, 2015 from Susan FriesenIn a previous article I wrote about the benefits of blogging and how it can greatly affect your long term business success. Judging by the comments it generated, it looks like my goal was achieved by inspiring entrepreneurs and business owners just like you to put some serious blogging effort ...
Views: 1219 - 10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure - by Submitted on Feb 22, 2018 from Susan FriesenThe latest Facebook update http://evisionmedia.ca/2018-facebook-community-first/ has changed the rules of the social media game once again. Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. ...
Views: 1214 - 12 Ways to Keep Your Data & Identity Safe Online - by Submitted on May 03, 2018 from Susan FriesenHow to Boost Your Digital Security for Peace of Mind From the recent Facebook data breach to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever. In fact, it might even seem that our data is under attack! While you can’t ...
Views: 1212(2 votes) - 6 Steps To Nurturing A Profitable Business - by Submitted on Dec 22, 2015 from Susan FriesenWhy are you in business? If you just responded saying it is to help others or to make the world a better place or some other lofty vision, you are only partially correct. The truth is, you are in business to make money. Without money, you can’t be sustainable or make much of a ...
Views: 1211 - 5 Biggest Mistakes to Avoid When Faced With Negative Online Reviews and What to Do About Them - by Submitted on Apr 05, 2015 from Susan FriesenIt’s a business fact that every now and then something goes awry and a customer ends up being upset. And when a customer feels your product or service didn't live up to their expectations, sometimes they want to tell the world. Loudly. And it’s not fun to be on the receiving end. Ego’s ...
Views: 1210 - 8 Secrets to Keeping Your Business Going While on Vacation - by Submitted on Aug 08, 2016 from Susan FriesenThe summer means it’s vacation time! Time to get away and enjoy sun and summer fun! But when you are a business owner, the thought of leaving your business can be stressful. I know it took me several years before I allowed myself the opportunity to truly take time off for some badly needed ...
Views: 1208 - 7 Compelling Reasons to Hire a Marketing Team For a Big Business Boost - by Submitted on Oct 31, 2014 from Susan FriesenAre you short on time for marketing your business? Do you have so many marketing ideas you're not sure where to start? If so, you're like hundreds of other business owners who say they're overwhelmed with marketing their business. While bootstrapping helps early on, as your business grows, ...
Views: 1204 - How to Use Twitter Social Videos to Boost Your Business Visibility - by Submitted on Jul 04, 2017 from Susan FriesenWhy Incorporating Video on Your Twitter Account is Good For Social Marketing Last month I shared several articles and video eTips on the use of video marketing for your business, especially in the realm of social media marketing. But an often overlooked video marketing option is using ...
Views: 1204 - 4 Marketing Strategies for the COVID-19 Crisis - by Submitted on Apr 09, 2020 from Susan FriesenHow to Market During the Pandemic From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I’m trying to find the positive opportunities in all of ...
Views: 1203 - 8 Strategies On How To Use LinkedIn Like a Small Business Pro - by Submitted on Oct 20, 2015 from Susan FriesenDid you know that LinkedIn is one of the premier business networking sites? It provides amazing coverage of the professional market and one that you shouldn’t ignore, especially if you are a B2B business (a business where your clients are other businesses.) Unlike Facebook or Twitter, ...
Views: 1202 - 10 Facebook Live Hacks You’ll Want to Know About - by Submitted on Apr 19, 2016 from Susan FriesenWith zillions of marketing messages a day, people are bombarded with social media updates. How can you get your posts to stand out? Facebook Live brings fans right to where the action is. There is nothing more exciting than sharing fun updates and trends via live video. So how can you tap ...
Views: 1201 - 10 Steps to Preparing Your Business for the GDPR (General Data Protection Regulation) - by Submitted on May 10, 2018 from Susan FriesenEven if Your Business is Not Located in the EU The General Data Protection Regulation is a new set of rules amended to the current Data Projection Act that will soon be mandated for those businesses dealing with European consumers. On May 25, 2018 the regulation insists on safeguarding ...
Views: 1198(1 vote) - 7 Tips to Protect Your Website from Hackers - by Submitted on Oct 13, 2015 from Susan FriesenWe have all heard in the headlines about major companies like Chase, Target, and Home Depot having data breaches with Ashley Madison being one of the latest high-profile victims. The threat to small businesses on experiencing attacks by hackers is very real and not something to ignore. In ...
Views: 1196(2 votes) - The Many SEO Benefits of Creating Keyword-Rich Website Content - by Submitted on May 09, 2017 from Susan FriesenHow to Use Highly Effective Keywords for a Search Engine Optimized Website Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online. And because search engine optimization can ...
Views: 1186 - 5 Steps to a Strong Personal Brand on Social Media - by Submitted on Nov 19, 2017 from Susan FriesenSocial media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles. If you’re an influencer in your industry or the face of your business, then paying attention to personal branding is essential in your social profiles. ...
Views: 1184 - Does Your Business Need a Website Maintenance Plan? - by Submitted on Feb 28, 2019 from Susan FriesenDoes Your Business Need a Website Maintenance Plan? What Can Happen if You Neglect Your Newly-Built Site So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content. However, if you want to attract and retain customers, ...
Views: 1182 - Small Acts of Kindness That Grow Your Bottom Line - by Submitted on Jun 24, 2015 from Susan FriesenHave you ever gone out of your way to make someone feel special? When Daniel and I were involved in KindActs, a local Random Acts of Kindness Foundation chapter, it was our mission to spread the word on how powerful acts of kindness can be on others. It’s a subject I’m passionate about ...
Views: 1181 - Avoiding Disaster: Make Website and Business Asset Backups Mandatory - by Submitted on May 31, 2018 from Susan FriesenDo you have a backup of all your website and business data? A sudden attack on your web hosting or an employee error can cause havoc without warning. The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and you ...
Views: 1179 - SEO Outsource Mistakes to Avoid That Will Save You a Lot of Grief - by Submitted on Jun 07, 2015 from Susan FriesenAs a business owner, there’s a lot to juggle on a daily basis. Balls are continuously flying in the air in efforts to create and sustain a profit. One of those balls, which should be a substantially large one, is marketing. And when it comes to marketing, your chief goal of course is to get ...
Views: 1179 - 4 Ways to Make More Money with Social Media Marketing - by Submitted on May 18, 2015 from Susan FriesenI’m sure you've heard plenty of stories about how people built million-dollar empires overnight using Facebook. But if you ask real business owners, the fact is, many of them haven’t figured out the “Facebook thing” and how to use social media to actually make money. After reading this ...
Views: 1177 - A Beginner’s Guide to Getting Started With Google+ for Business - by Submitted on Nov 18, 2014 from Susan FriesenYou may be wondering about Google+ and if you should bother with it to help give your business some extra brand exposure. What is all the hype about anyway? Are your customers really on Google+? If you are active on Facebook, Twitter and LinkedIn isn’t that enough? Like you, many ...
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