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Articles from Susan Friesen | Selfgrowth.com
- 10 Steps to Preparing Your Business for the GDPR (General Data Protection Regulation) - by Submitted on May 10, 2018 from Susan FriesenEven if Your Business is Not Located in the EU The General Data Protection Regulation is a new set of rules amended to the current Data Projection Act that will soon be mandated for those businesses dealing with European consumers. On May 25, 2018 the regulation insists on safeguarding ...
Views: 1198(1 vote) - 11 Keys to High-Converting Webinars - by Submitted on Mar 22, 2016 from Susan FriesenAside from the marketing efforts needed to get people to register and attend your live webinar, it’s important to plan it out so you get the best conversions possible. Below are some tips to create webinars that rock! 1. Add Interest With a Co-host. They can introduce you and set the stage ...
Views: 1336(1 vote) - 12 Ways to Keep Your Data & Identity Safe Online - by Submitted on May 03, 2018 from Susan FriesenHow to Boost Your Digital Security for Peace of Mind From the recent Facebook data breach to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever. In fact, it might even seem that our data is under attack! While you can’t ...
Views: 1212(2 votes) - 6 Hot Tips to Rock Your Social Media Results - by Submitted on Sep 11, 2016 from Susan FriesenSocial media is a powerful way to build a following, turn prospects into leads, and drive sales. One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts. If you aren’t getting the social media ...
Views: 997(1 vote) - How Cross-Selling Can Help Your Business - by Submitted on Apr 19, 2018 from Susan Friesen4 Best Cross-selling eCommerce Practices to Boost Check-Out Sales Your business likely has more than one offering and your clients might be interested in more than just one product or service. When you defined your ideal clients you likely identified who they are and what they want from ...
Views: 1323(2 votes) - In-Depth: Facebook Data Privacy & Social Media Data Mining - by Submitted on May 17, 2018 from Susan FriesenWhat Businesses and Consumers Should Know for Their Protection (and Gain) Facebook’s ability to see your personal data has been a big deal in the news ever since Cambridge Analytica was singled out as abusing this data for coordinated political advertising. As a result of the investigation ...
Views: 944(2 votes) - Maximizing Your Marketing with Data Mining & Retargeting - by Submitted on May 22, 2018 from Susan Friesen3 Steps to Not Fearing These Marketing Techniques; Embrace Them Instead From increasing conversions to enhancing the customer experience, all types of companies use data mining and retargeting. They’re very effective marketing techniques, but many consumers view them as creepy rather than ...
Views: 989(2 votes) - Smart Calls-to-Action for Every Buying Stage to Maximize Conversions - by Submitted on Apr 24, 2018 from Susan FriesenHave you ever wondered why some websites convert better than others? You can have the best copywriting in the world but if you don't have effective calls-to-action on each page, you won't get the sale. So what’s the best way to get prospects to take action? In a previous article, we ...
Views: 956(2 votes) - Tools to Get You More Organized, Efficient, and Less Stressed in Your Business - by Submitted on Jul 18, 2016 from Susan Friesen9 Operational Apps, Systems and Processes We Use at eVision Media The other day I was having a conversation with a professional organizer I met in a Facebook group. We connected over the phone and talked about our businesses. When she asked me how organized I was, she was quite ...
Views: 1014(1 vote) - Your 2022 Guide on How to Use Video in Email Marketing - by Submitted on Jan 20, 2022 from Susan FriesenIt’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal ...
Views: 434(1 vote) - 11 Signs It’s Time to Fire a Client - by Submitted on Apr 26, 2016 from Susan FriesenWe have all had them. Especially when working in the service industry. There are some clients that you can’t charge enough to make it worth the stress, headaches, and frustration they create. I had heard someone say once, “sometimes the cost of a dollar is too high”. Indeed. When you ...
Views: 1270(3 votes) - Busting the Myths About Social Media and Email Marketing - by Submitted on Mar 29, 2016 from Susan FriesenIf you post it and you Tweet it they will come. Right? Maybe not. While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales. Yes, social media is an important part of your marketing plan, but I see too ...
Views: 1159(5 votes) - 5 Ways to Strengthen Your Brand Identity - by Submitted on Mar 19, 2017 from Susan FriesenHow the Business of Branding Works to Meet Your Sales and Marketing Goals One of the most important elements in making sales is the ability to build trust and rapport with prospects. In person it's easy. You shake hands, strike up a conversation and build a connection. But ...
Views: 1070(1 vote) - 7 Tips to Protect Your Website from Hackers - by Submitted on Oct 13, 2015 from Susan FriesenWe have all heard in the headlines about major companies like Chase, Target, and Home Depot having data breaches with Ashley Madison being one of the latest high-profile victims. The threat to small businesses on experiencing attacks by hackers is very real and not something to ignore. In ...
Views: 1196(2 votes) - Basic Search Engine Optimization Principles for Entrepreneurs - by Submitted on May 02, 2017 from Susan FriesenHow Keyword Rich Content is Directly Related to SEO for your Business Ever wonder what SEO really is but were afraid to ask? SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine ...
Views: 1050(1 vote) - Secrets to Creating a High Converting Website Home Page - by Submitted on May 24, 2016 from Susan FriesenWe all know first impressions are very important. That’s why, whether you are redesigning your website or building one from scratch, the home page is undoubtedly the most important page of your website. So how do you create a design that is eye-catching, engaging, and draws visitors to take ...
Views: 1037(2 votes) - 5 Tools to Help Boost Your Small Business Sales - by Submitted on Apr 05, 2018 from Susan FriesenIn order to keep your efficiency up and allow yourself to focus on the tasks most important to your small business, you need to know what the best tools that are available. One way to do this is by using a number of online tools that have been built for the sole purpose of supercharging your ...
Views: 1442 - 7 Easy Ways to Increase Online Sales - by Submitted on Apr 16, 2019 from Susan FriesenHow to Improve Your Website’s Buying Process From small businesses to huge corporations, increasing profits is the #1 goal. As a business owner, it’s your main purpose and what you focus the bulk of your energy on. However, it can be a challenge—especially when you’re so close to your ...
Views: 1362 - How to Create the Best Company Newsletter - by Submitted on Jul 01, 2018 from Susan Friesen4 Strategies to Crafting Effective Digital Newsletters for Your Business For many business owners, crafting company newsletters that people actually read and get sales or leads isn’t easy. Because of this (and other reasons too) many avoid creating and sending out digital newsletters at ...
Views: 979 - The Right Reasons for Rebranding Your Business Logo - by Submitted on Mar 17, 2019 from Susan FriesenThinking About Changing Your Marketing Graphics? Over time your business will grow and evolve. You may offer new services or products, enter different markets or target another demographic. If this happens, you might need to consider changing your marketing graphics. However, you need ...
Views: 961 - Using Facebook Messenger Bots to Boost Your Business - by Submitted on Feb 08, 2018 from Susan FriesenFacebook Messenger is a free tool for all Facebook users, including businesses, that is accessible through both the website interface and a downloadable Messenger app available for all phone operating systems. Its purpose is simply for communication, which is very important for any business ...
Views: 945 - 10 Best Practices for a Compelling About Page that Works - by Submitted on Jun 28, 2015 from Susan FriesenCould you be turning off visitors on your website without even knowing it? Unfortunately that’s exactly what many online business owners are doing on their websites. When you think about it, people perusing your website are potential clients deciding whether or not to call you or ...
Views: 1257 - 10 Essential Website Update Hacks to Help Boost Sales - by Submitted on Oct 24, 2016 from Susan FriesenWhen was the last time you updated your website? It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business. Remember ...
Views: 1097 - 10 Facebook Live Hacks You’ll Want to Know About - by Submitted on Apr 19, 2016 from Susan FriesenWith zillions of marketing messages a day, people are bombarded with social media updates. How can you get your posts to stand out? Facebook Live brings fans right to where the action is. There is nothing more exciting than sharing fun updates and trends via live video. So how can you tap ...
Views: 1201 - 10 Important Questions To Ask Your VA Before They Develop Your Website - by Submitted on Feb 19, 2015 from Susan FriesenI think VAs (Virtual Assistants) can have an important role in an entrepreneur’s business. They can help out with many tasks that are often not something that busy people want to do, nor can do. VAs can be very handy with managing calendars, sorting through dozens of emails, doing minor ...
Views: 1324 - 10 Important Reasons to Update Your Business Website - by Submitted on Sep 16, 2021 from Susan FriesenTaking your Stale, Tired, and Clunky Website to an Income-Generating Machine Have you ever come across a website that looks old and stale? What impression did that leave you? Many business owners don’t realize the importance of updating their websites. But much like your wardrobe, websites ...
Views: 487 - 10 Marketing & Social Media Tactics to Boost Holiday Sales - by Submitted on Nov 07, 2016 from Susan FriesenTis the season for holiday sales! Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media.” So what are the best ways ...
Views: 1400 - 10 Reasons why Blogging Should Top Your Marketing To-Do List - by Submitted on Jul 05, 2015 from Susan FriesenToday we are operating our business in a world of relationship marketing and content marketing. Gone are the days of “push” marketing where big advertising campaigns were an effective way to get the word out about your products and services. Now it’s all about “pull” marketing where we want ...
Views: 1232 - 10 Superstar Networking Tips to Grow Your Business - by Submitted on Apr 11, 2017 from Susan FriesenOne of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can take you. That's why attending seminars, conferences and workshops is such a valuable experience. ...
Views: 1129 - 10 Tips to Help You Get Back to Business This Fall - by Submitted on Sep 01, 2022 from Susan FriesenAs the days continue to get shorter and summer comes to an end, there’s no better time than now to do some much-needed planning and ensure you can get back to business this fall with renewed confidence. For many businesses, the summer months tend to be much slower, and this makes it easier to ...
Views: 391 - 10 Ways to Attracting Clients Through Kindness - by Submitted on Oct 08, 2017 from Susan FriesenWhy Being Generous in Your Business Will Result in More Loyal Customers Have you ever noticed feeling compelled to do something for those who have helped you– even if they haven’t asked you to? That's the Law of Reciprocity at work. This law says whatever you give, whether it's ...
Views: 1222 - 10 Ways to Boost Facebook Engagement and Improve Newsfeed Exposure - by Submitted on Feb 22, 2018 from Susan FriesenThe latest Facebook update http://evisionmedia.ca/2018-facebook-community-first/ has changed the rules of the social media game once again. Businesses who once relied on exposure in their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. ...
Views: 1214 - 10 Ways to Rise up to Facebook’s Algorithm Change and Get More Page Post Engagement - by Submitted on Feb 21, 2018 from Susan FriesenYou’ve heard it many times by now with Facebook changing their algorithms yet again and understand it’s all about the engagement but what the heck are you supposed to do to get this all-important engagement? This eTip share 10 ways you can garner more engagement on your Facebook page posts so ...
Views: 1075 - 11 Graphic Design Trends to Watch Out for in 2024 - by Submitted on May 16, 2024 from Susan FriesenWhether you’re making marketing materials, creating content, or something else entirely, building a successful brand requires a lot of design prowess. And no matter what it is you’re designing, if you want to ensure you’re making use of all the tools at your disposal, you’ve got to stay up to ...
Views: 249 - 11 Graphic Design Trends to Watch Out for in 2024 - by Submitted on May 16, 2024 from Susan FriesenWhether you’re making marketing materials, creating content, or something else entirely, building a successful brand requires a lot of design prowess. And no matter what it is you’re designing, if you want to ensure you’re making use of all the tools at your disposal, you’ve got to stay up to ...
Views: 250 - 11 SEO Trends You Need to Know About in 2024 - by Submitted on Feb 27, 2024 from Susan FriesenWhen you’ve been working in marketing for as long as I have, you tend to get asked the same questions over and over again. One thing people are always asking me is, “Is SEO still relevant?” I can’t tell you how many times I’ve been asked this question, and I always answer with the same ...
Views: 255 - 11 Tips to Boost Website Traffic for New Business Owners - by Submitted on Jul 15, 2024 from Susan FriesenSo, you’re a new business owner, and you’ve finally got your website up and running. You’ve worked hard and invested a lot of time and money in making that happen, but even after all that effort, nothing much has happened. You’re not being flooded with new leads, orders aren’t pouring in, ...
Views: 195 - 12 Trends in Marketing to Watch Out for in 2024 - by Submitted on Dec 01, 2023 from Susan FriesenWith winter just around the corner, and Christmas coming up fast, it really is hard to believe that 2023 is almost over. It seems like just a few weeks ago my team and I were meeting to discuss ChatGPT and decide how we’ll be using artificial intelligence moving forward. But then again, ...
Views: 293 - 12 Wordpress SEO Hacks to Boost Your Business Website Traffic - by Submitted on Dec 06, 2016 from Susan FriesenWe all want websites that are search-engine friendly. But sometimes when you are busy it's easy to publish a new blog post and be off to the next thing on your to do list. Over time, this can really hurt your SEO efforts. That's why I've put together this short hit list of things you can ...
Views: 1702 - 13 of the Best Ways to Generate Leads with Social Media - by Submitted on Jan 31, 2017 from Susan FriesenSince I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain. I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their ...
Views: 1081 - 17 Strategic Business Pivots to Make in the Time of COVID-19 - by Submitted on Apr 16, 2020 from Susan FriesenYour Coronavirus Essentials Checklist Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business. For many, this can be an incredibly frightening time to be a business owner. You worry about the health ...
Views: 648 - 2 Easy Steps to Increase User Engagement for Small Businesses - by Submitted on Nov 15, 2018 from Susan FriesenPosting to social media is a great but even better is creating conversation. For years companies all over the world have been leveraging the power of social media to grow their business. But many fall short when it comes to the true intentions of content marketing. When you post something ...
Views: 946 - 2017 Review: Content & Social Media Marketing Insights - by Submitted on Dec 18, 2017 from Susan FriesenWhat eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018' It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018. Like many of you, ...
Views: 1104 - 2018 Facebook Changes Put Community First - by Submitted on Jan 31, 2018 from Susan FriesenThe Low-Down Facebook’s Latest Changes and How They Affect Your Business No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers. That's why when Mark Zuckerberg announced some ...
Views: 1108 - 3 Barriers to Break and Get Your Service-Based Business E-commerce Ready - by Submitted on Oct 08, 2018 from Susan FriesenYou might not think your service can be sold online but here’s 3 reasons why you might be wrong! We’ve all seen how rapidly e-commerce has taken over but many service-based small business owners and entrepreneurs are still gun shy about taking their business to the next level online. ...
Views: 1383 - 3 Beginner Steps to Building Your Business on Instagram Using Sponsored Posts - by Submitted on Sep 24, 2018 from Susan FriesenWhy Instagram Sponsored Posts Are the Best Method for Reaching New Users Looking for Businesses Like Yours! Instagram lead generation is not simple and requires planning, strategy, creativity, and repetition. While traditional methods to build your business on Instagram work magic, they ...
Views: 885 - 3 Critical Content Marketing Strategies for Alternative Healthcare Professionals - by Submitted on Oct 23, 2023 from Susan FriesenWith millions of blogs, social media posts, and YouTube videos being published every day, figuring out how to create content that stands out from the rest can be stressful, to say the least. And when you’re operating in a highly competitive industry, like the health sector, the process can ...
Views: 290 - 3 Critical Content Marketing Strategies for Alternative Healthcare Professionals - by Submitted on Nov 03, 2023 from Susan FriesenIf you own a service-based business, dealing with difficult clients is something you will inevitably have to do. I wish I could say there was a way to avoid dealing with this, but unfortunately, that’s just not the case. Regardless of what industry you’re in, or the kind of business you ...
Views: 300 - 3 Easy Steps to Embrace Your Holiday Brand Voice during COVID-19 - by Submitted on Nov 05, 2020 from Susan FriesenHow to Differentiate Your Seasonal Marketing Campaign in 2020 When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery you want to represent your business… But defining how you’re going to speak to your customers is ...
Views: 597 - 3 eCommerce Challenges & Solutions for Tough Times - by Submitted on Apr 23, 2020 from Susan FriesenHow to Start Selling Online More Effectively To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis. There’s no arguing this pandemic has led to increased internet ...
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