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Articles from Susan Friesen | Selfgrowth.com
- Tips on Managing Your Workforce Remotely - by Submitted on Apr 07, 2020 from Susan FriesenSo many people are now working from home (WFH) 100% of the time. Hopefully if this is the case for you, you can maintain productivity and stay positive during the COVID-19 pandemic. While a lot of us are used to living the entrepreneur life from a home office, it's still a big adjustment to ...
Views: 736 - Too Many Gurus: Why Less is More and How to Refocus - by Submitted on Jan 03, 2017 from Susan FriesenAre you overwhelmed by the volume of advice you see and read each day by business and marketing experts? It's easy to get excited about trying new things in your business and ending up following a lot of experts on social media and subscribing to their eZines and newsletters. But over ...
Views: 833 - Top 13 Ways Landing Pages Can Build Your Business - by Submitted on Feb 07, 2017 from Susan FriesenWhat Every Entrepreneur Should Know About Landing Pages to Aide their Marketing Efforts For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is ...
Views: 854 - Top Success Principles for Breakthrough Success - by Submitted on Dec 15, 2015 from Susan FriesenI’ve been working with several mentoring clients lately who are looking ahead and coming up with a goal sheet on what they want to accomplish next year. With the end of the year almost here, now is definitely a great time to be doing this exercise. But goal setting can be a scary process for ...
Views: 1085 - Top Tips on Blogging to Keep Your Audience Engaged and Coming Back for More - by Submitted on Sep 09, 2024 from Susan FriesenWhether you’re a seasoned blogger or you’re just starting out, keeping your audience engaged can be incredibly challenging. Consistently coming up with fresh ideas can be draining, and even with the best of intentions, blogs can sometimes fall flat, leaving your readers disengaged or worse, ...
Views: 162 - Top Tips on Blogging to Keep Your Audience Engaged and Coming Back for More - by Submitted on Sep 09, 2024 from Susan FriesenWhether you’re a seasoned blogger or you’re just starting out, keeping your audience engaged can be incredibly challenging. Consistently coming up with fresh ideas can be draining, and even with the best of intentions, blogs can sometimes fall flat, leaving your readers disengaged or worse, ...
Views: 157 - Understanding Content Marketing… In Less Than 5 Minutes - by Submitted on Oct 03, 2016 from Susan FriesenUnderstanding Content Marketing… In Less Than 5 Minutes There’s been a lot of talk lately about the term “Content Marketing” but sometimes these industry buzzwords end up being quite meaningless to the people who need to understand them the most. In this case, anyone who is in business ...
Views: 1085 - Understanding These 3 Trends Will Help You Design the Best SEO Strategy for 2022 - by Submitted on Feb 03, 2022 from Susan FriesenThe end of each year is a time for reflection, both personally and professionally. Nearing the end of 2021, one of the things I started to see – as I do every year – was expert predictions on the future of marketing, including everything from the SEO trends 2022 will be defined by to the ...
Views: 438 - Unlocking Success: Step-by-Step Strategies on How to Identify Your Target Audience as a Clinical Counsellor - by Submitted on May 19, 2023 from Susan FriesenAfter spending more than 20 years working in branding, marketing, and web development, I’ve learned a lot about the challenges business owners have to face. And after all those years, one of the things I’ve seen business owners struggle with the most is how to identify their target audience ...
Views: 540 - Up-leveling Your Success - Is a Coach or Mentor best? - by Submitted on Aug 01, 2016 from Susan FriesenIf you look at top business achievers, you will find one common denominator: They didn’t do it all alone. High performing entrepreneurs and business owners know that to truly excel requires guidance and support. Are you wanting to be a high-performer? If so, you might be wondering ...
Views: 959 - Using Images In Your Website: What You Need To Know - by Submitted on Apr 15, 2021 from Susan FriesenBest Practices For Using Photos and Graphics in Web Design Let’s update the old cliche. If a photo is worth a thousand words, then a digital photo, on your website, is worth a thousand clicks. That’s because using images in website design is one of the simplest things you can do to make ...
Views: 832 - Using SEO To Inform Your Website Content Strategy - by Submitted on Sep 02, 2021 from Susan FriesenIsn’t it exciting to build a new website? Picking the colours, designing your logo, getting the home page looking just right. I totally understand why entrepreneurs get caught up in how their website looks – that’s the fun part! The trouble is how your website looks is only half the battle. ...
Views: 514 - Using Your Story for a Stronger Audience Connection - by Submitted on Nov 01, 2016 from Susan FriesenHow Stories Greatly Enhance Your Business Brand Positioning Have you incorporated your story into your business marketing? I recently attended a live event, WOW – Women of Worth, at Harrison Hot Springs where several women took the stage to inspire, educate and motivate the ...
Views: 886 - Want More Leads and Sales? Stop Making This Common Website Mistake - by Submitted on Jun 09, 2022 from Susan FriesenNew entrepreneurs have wonderfully enthusiastic energy about them; it’s an exhilarating time for sure. They’re ecstatic that their vision is coming to fruition, and thrilled to showcase the website they created. Naturally, they want to tell the world about what they do and have big hopes and ...
Views: 450 - Website Neglect: How To Go From BUST to BOOM - by Submitted on Sep 15, 2015 from Susan Friesen7 Vital Website Updates To Achieve Better Business Success How long has it been since your website’s home page has been updated with fresh new text and images? How about your blog? Has it been months? Years even since your last entry? Do you even have a blog? What about the last time ...
Views: 933 - Website Planning: Why Strategy Beats Design Every Time - by Submitted on Sep 05, 2017 from Susan FriesenWhat to Do First Before Designing Your Business Website I see it all the time. People are excited about their business. They set out to hire a web designer. They share their vision for their website and excitedly wait for the big reveal. Then, disaster strikes. "You got it all ...
Views: 904 - Website Spring Cleaning: 6 Tips to Update Your Online Presence - by Submitted on May 13, 2021 from Susan FriesenSee Why Now’s A Great Time To Update Your Website - And How Be honest: how much Spring cleaning did you get to this year? Did you clean out your gutters, sweep out the pantry, organize your closets? What about your business website? Doesn’t it deserve a fresh start too? The truth is ...
Views: 588 - What a Baby Giraffe Teaches Us About Viral Campaigns - by Submitted on Apr 04, 2017 from Susan Friesen5 Ways You Can Boost Your Business Exposure Looking for your next big marketing campaign? Could your business use a brand exposure boost? You may want to take a lesson from the Animal Adventure Park in New York. April the Giraffe is close to giving birth any moment now. Millions ...
Views: 1036 - What Does SEO Do for a Website? - by Submitted on Aug 18, 2022 from Susan FriesenIf you’re a business owner, you’ve probably got a website. And for those of you who do have a website, chances are you’ve at least heard of the term search engine optimization, otherwise known as SEO. Even if you’re completely inept when it comes to technology, and don’t know the first ...
Views: 450 - What Excuse Are You Using to Not Get Professional Photos Done? I bet it’s not any better than mine - by Submitted on Sep 08, 2014 from Susan Friesen“Why do you think you’re not pretty?” This was the question asked of me from one of our long-time clients-turned-friend after I finally got the nerve to get professional photos done and posted several of them on Facebook. More on answering that thought-provoking question in a moment but ...
Views: 1833 - What is the Best Social Media for Your Business? - by Submitted on May 12, 2022 from Susan FriesenLove it or hate it, there’s no denying that social media has forever changed our lives. It’s made the world seem smaller than ever by allowing us to make friends from around the world, given us the ability to join thriving online communities of people who share similar interests and passions, ...
Views: 438 - What it Takes to Create an Award-Winning Business - by Submitted on Nov 29, 2016 from Susan FriesenWhat it Takes to Create an Award-Winning Business 14 Strategies We Attribute to Our Recent Business Excellence Award Out of the blue, I received an email from the Abbotsford Chamber of Commerce one day notifying me that eVision Media was nominated for a 2016 Business Excellence ...
Views: 913 - What Kind of Website Does My Business Need? Pre-designed or Custom? - by Submitted on Apr 28, 2022 from Susan FriesenThat being said, in keeping with my mission to help business owners and entrepreneurs achieve greater success, I thought it would be good to share some insight on this topic. After building websites for well over 20 years, I’ve learned a thing or two about what kind of website will work best ...
Views: 438 - What You Can Do to Create an Online Store People Trust - by Submitted on Apr 18, 2024 from Susan FriesenIf you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how ...
Views: 224 - What You Can Do to Create an Online Store People Trust - by Submitted on Apr 18, 2024 from Susan FriesenIf you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how ...
Views: 230 - What You Can Do to Create an Online Store People Trust - by Submitted on Apr 18, 2024 from Susan FriesenIf you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how ...
Views: 226 - What’s the Difference Between a Tagline and a Slogan? - by Submitted on May 02, 2024 from Susan FriesenIf you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this ...
Views: 247 - What’s the Difference Between a Tagline and a Slogan? - by Submitted on May 02, 2024 from Susan FriesenIf you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this ...
Views: 249 - What’s the Difference Between a Tagline and a Slogan? - by Submitted on May 02, 2024 from Susan FriesenIf you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this ...
Views: 244 - Where Social Media is headed in 2018 - by Submitted on Jan 25, 2018 from Susan FriesenSocial media is a very new aspect of our businesses that has taken over significant parts of not only our marketing plans but also our personal lives. Major platforms battle for prominence and significance by adjusting their business models to provide better returns for their shareholders ...
Views: 1086 - Where Social Media is Headed in 2020 - by Submitted on Dec 10, 2019 from Susan FriesenSocial Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance ...
Views: 742 - Where To Delegate Your 2022 Marketing Budget - by Submitted on Oct 14, 2021 from Susan Friesen4 Essential Business Marketing Budget Tips I know, I know: we haven’t even reached Halloween yet, let alone the holidays. But stay with me. Because if you’re a fellow entrepreneur, now is the time to start thinking about your business goals for 2022. Business goals start with marketing. ...
Views: 460 - Which is better for Building Your Small Business: Pinterest or Instagram? - by Submitted on Sep 12, 2018 from Susan FriesenDiscover which platform your ideal users prefer and how to you know if it’s right for growing your business Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest. Both have their own way of presenting images and ...
Views: 793 - Why Am I Losing Newsletter Subscribers? 6 Reasons Why People Unsubscribe and What You Can Do About It - by Submitted on Jun 13, 2024 from Susan FriesenAs a business owner, your mailing list is one of your most valuable resources. This list of subscribers is essential to the success of your marketing efforts, as it offers a fast, affordable way to stay connected to your audience. But when you send a newsletter and see that several people ...
Views: 250 - Why Books Make Powerful Lead Magnets for Your Business - by Submitted on Jun 07, 2016 from Susan FriesenAre you looking for a way to stand out from your competitors? Consider writing a book! Imagine being a real estate agent, vying against hundreds of real estate agents in your local area. What if you were the one realtor with your own book – say, “Sell Your House in 48 Hours Flat.” Suddenly ...
Views: 897 - Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business - by Submitted on Jun 24, 2022 from Susan FriesenWhen you’ve been helping business owners to build their brands for as long as I have, you learn a thing or two about brand consistency, and why it’s so important. But what is a brand anyway? The term gets thrown around a lot, but in my experience, a lot of people (business owners included) ...
Views: 420 - Why Building a Successful Business Relies on Consistent Marketing - by Submitted on Jan 07, 2016 from Susan FriesenKeys to Consistency: How to get into a marketing rhythm to boost your business income Let me ask you a question. How many of you NEVER missed a day sending your newsletter, posting daily social media, or publishing a blog post? That’s what I thought… Guilty! What’s funny is that deep ...
Views: 1017 - Why Building an Email List Is an Excellent Brand Booster - by Submitted on Oct 07, 2024 from Susan FriesenWhen you consider the plethora of platforms and myriad marketing strategies that are available today, the thought of building an email list might seem a bit antiquated. To be fair, if that’s what you’re thinking, I can see where you’re coming from, as email marketing has been around for so ...
Views: 129 - Why Building Trust is So Important for a Successful Rebrand - by Submitted on Nov 10, 2022 from Susan FriesenA Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy. Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount ...
Views: 427 - Why Consistency in Branding Is Key When It Comes to Your Messaging - by Submitted on Mar 08, 2024 from Susan FriesenAs someone who’s been in this business for more than two decades, I’ve worked with countless clients to help revamp their brands. And after all these years, one of the most common issues I’ve seen (and have had to rectify) is a lack of consistency in branding. Often, clients who come to us ...
Views: 250 - Why Creating Brand Values Is Vital to the Success of Your Business - by Submitted on Nov 24, 2022 from Susan FriesenWhen you’re building a brand, there are an overwhelming number of things to consider. Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked. In my ...
Views: 400 - Why Entrepreneurs Shouldn’t Build Their Own Websites - by Submitted on Mar 05, 2015 from Susan FriesenThere, I said it. After reading this article, you'll understand why… Back when I was at the Vancouver Film School learning how to build websites, there was no such thing as Wordpress or even content management systems for that matter. If you wanted a website created, you had to know ...
Views: 1046 - Why Ignoring Video Marketing is Hurting Your Business - by Submitted on Jun 06, 2017 from Susan Friesen6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static ...
Views: 937 - Why Is Everyone so Afraid of ChatGPT? - by Submitted on Jun 02, 2023 from Susan FriesenWith all the existential threats we’re faced with in the world today, the last thing we need is another one. And you’d think that large language models, like Meta’s LLaMA, Google’s PaLM 2, and of course, OpenAI’s ChatGPT, which are basically just chatbots on steroids, would be the least of ...
Views: 425 - Why Paying it Forward Reaps Many Rewards on Social Media - by Submitted on Dec 20, 2016 from Susan FriesenHow would you like to be the reason someone smiles today? Doesn’t it feel wonderful and causes you to smile when you’re acknowledged for an accomplishment? When someone is truly kind to you without any intention of reciprocation? I recently discovered just how wonderful that feeling ...
Views: 911 - Why SEO is Just One Part of Your Business Success Equation - by Submitted on Jun 21, 2016 from Susan FriesenWhen you log in to your Google Analytics account, do you let out a sigh of disappointment? I mean your site is SEO optimized. You send hourly Tweets. You just added new graphics to your site. What gives? As a digital marketer I can tell you the secret to getting steady traffic to your ...
Views: 990 - Why Twitter Ads Boost Business & How to Create Them - by Submitted on Jul 25, 2017 from Susan FriesenAn Insider’s Guide to Increasing followers, gaining website traffic, and much more with Twitter advertising Last week we showed you all the basic elements of setting up and using Twitter. Now that we’ve looked at how you can market locally with hashtags and how to set up your profile and ...
Views: 895 - Why You Should Be Careful What You Post on Social Media - by Submitted on Mar 21, 2024 from Susan FriesenSocial media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust and loyalty of their followers. But despite these benefits and many others, it also provides numerous ways to instantly ruin your reputation, reminding us that ...
Views: 259 - Why You Should Be Careful What You Post on Social Media - by Submitted on Mar 21, 2024 from Susan FriesenSocial media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust and loyalty of their followers. But despite these benefits and many others, it also provides numerous ways to instantly ruin your reputation, reminding us that ...
Views: 248 - Why You Shouldn’t Buy Instagram Followers - by Submitted on Oct 02, 2018 from Susan Friesen2 Big Reasons to Growing Your Instagram Followers the Right Way We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads ...
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