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Articles from Susan Friesen | Selfgrowth.com
- October 2020: New Facebook Content Standards - by Submitted on Sep 10, 2020 from Susan FriesenHow Will Changes to Facebook’s Terms of Service Affect Your Business? To say that 2020 has been a year of changes would be an understatement! While we never know what the future will bring, one thing I can say for certain is that social media will continue to change and evolve. And it ...
Views: 1117 - One Big Reason Your Newsletter Open Rate is Low and What to do About it - by Submitted on Mar 21, 2022 from Susan FriesenHow many newsletters do you receive in a given day, week or month? If you’re anything like me, it could be in the hundreds! But more importantly, how many do you actually click on to read? I bet that number is substantially less. Do you know why that is? Why are you skipping past those ...
Views: 486 - Online Marketing Plan Essentials – 3 Ways to Drive Qualified Traffic to Your Website in Droves - by Submitted on Sep 30, 2017 from Susan FriesenPart Two: You Have a Website; How Do You Attract New Clients? In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now it’s time to come up with an online marketing plan. There are two ...
Views: 1031 - Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales - by Submitted on Apr 08, 2024 from Susan FriesenNow that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re ...
Views: 252 - Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales - by Submitted on Apr 08, 2024 from Susan FriesenNow that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re ...
Views: 250 - Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales - by Submitted on Apr 08, 2024 from Susan FriesenNow that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re ...
Views: 250 - Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales - by Submitted on Apr 08, 2024 from Susan FriesenNow that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re ...
Views: 261 - Personal Branding Strategies for Women in Business - by Submitted on Jul 08, 2021 from Susan FriesenHow a Personal Brand Plan Benefits Your Business Brand You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you’re a store owner, for example, you know that if someone has a negative interaction the ...
Views: 548 - Personal Branding Tips to Boost Business Success - by Submitted on Apr 03, 2019 from Susan FriesenNever Forget: You’re the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would ...
Views: 1137 - Playing the Dangerous Comparison Game on Social Media - Tales from the Online Marketing Crypt #10 - by Submitted on Jan 28, 2021 from Susan FriesenTales from the Online Marketing Crypt #10 The Truth Behind the Social Media Gurus They Don’t Want You to Know I’m sure we’ve all done it. Compared ourselves to the seemingly successful people that showcase their achievements on social media. But…it sure can be a dangerous slippery ...
Views: 568 - Proof Why Using Your Personal Email for Business Is Hurting Your Credibility - by Submitted on Jul 09, 2016 from Susan Friesen75 Percent Of Consumers Agree You Need to Stop Using Free Email Services For Your Business Email Think it’s convenient to use your Gmail, AOL or Yahoo email address for business? That might be true but it could also be turning away potential clients and harming your professional credibility ...
Views: 945 - Reputation Management: What Your Emails Are REALLY Saying About You - by Submitted on Dec 02, 2015 from Susan Friesen15 Crucial Guidelines That Will Prevent You and Your Business From Looking Unprofessional When embarking into the wonderful world of business, it’s a sad fact that you are instantly set up to be judged. Prospective clients do it all the time – judge us for our service, the quality of our ...
Views: 1008 - Secrets to Creating a Visual Brand Identity That Sets You Apart - by Submitted on Nov 13, 2017 from Susan Friesen8 Key Areas You Want to Keep Your Visual Brand Consistent Have you ever wondered what your social media followers think about you? Is it possible you are sending mixed messages to your prospects? This month we’re talking about the importance of personal branding and how it helps your ...
Views: 1004 - Selling on an eCommerce Site vs. A Social Media Marketplace - by Submitted on Jul 23, 2020 from Susan FriesenThe Difference Between Social Media Selling & eCommerce Over the past few weeks, I’ve shared some tips on improving your eCommerce website as well as some of the different ways to sell on social. This week, I’m going to help you choose whether you should focus on selling on an eCommerce ...
Views: 686 - SEO Outsource Mistakes to Avoid That Will Save You a Lot of Grief - by Submitted on Jun 07, 2015 from Susan FriesenAs a business owner, there’s a lot to juggle on a daily basis. Balls are continuously flying in the air in efforts to create and sustain a profit. One of those balls, which should be a substantially large one, is marketing. And when it comes to marketing, your chief goal of course is to get ...
Views: 1179 - SEO Trends for 2023 to Help You Grow Your Website Traffic - by Submitted on Dec 08, 2022 from Susan FriesenThe end of the year is a time for reflection, both personally and professionally. And if you deal with search engine optimization (SEO) on a daily basis like we do, then now is the perfect time to reflect on SEO trends for 2023 and consider what changes you should make to your SEO strategy to ...
Views: 426 - SEO – No Longer a “Nice to Have” Option for Your Business - by Submitted on Feb 18, 2021 from Susan FriesenHow to Find the Best and Most Qualified SEO Expert to Drive Prospects to Your Business Website “If you build it, he will come.” Field of Dreams This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a Must Have! One of the keys to getting ...
Views: 554 - Should You Stop Marketing During COVID-19? - by Submitted on Mar 20, 2020 from Susan FriesenThe Impact of Coronavirus on Small Business As a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable ...
Views: 826 - Should Your Small Business Hire an SEO Specialist? - by Submitted on May 30, 2019 from Susan FriesenYour 2019 Guide to SEO Outsourcing If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll…the list goes on and on. How much thought and effort have you put into search engine ...
Views: 730 - Should Your Small Business Use eCommerce Chatbots? - by Submitted on Feb 07, 2019 from Susan FriesenThe Pros and Cons of Conversational Commerce Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards. I’m sure you’ve visited a website and had a chat box pop up, ...
Views: 793 - Small Acts of Kindness That Grow Your Bottom Line - by Submitted on Jun 24, 2015 from Susan FriesenHave you ever gone out of your way to make someone feel special? When Daniel and I were involved in KindActs, a local Random Acts of Kindness Foundation chapter, it was our mission to spread the word on how powerful acts of kindness can be on others. It’s a subject I’m passionate about ...
Views: 1181 - Stop Thinking Your Website is About You - by Submitted on Jan 15, 2016 from Susan FriesenWhen working with new entrepreneurs, I enjoy being a part of their energy; it’s a very exciting time for them. They are thrilled their vision is coming to fruition with their new logo and branding and of course, their website. Naturally, they want to tell the world about what they do and ...
Views: 978 - Surviving Tough Times: Why Cutting Marketing Kills Your Business Fast - by Submitted on May 31, 2015 from Susan Friesen11 Business-Building Strategies You Can Do Right Now to Turn Things Around We’ve all been there; every business goes through tough times. I remember all too well just about a decade ago when Daniel and I were living off of credit cards, in debt up to our eyeballs while building eVision Media. ...
Views: 994 - Tales from the Online Marketing Crypt #8 - The Inconvenient Side Effect of the Shop Local Movement - by Submitted on Dec 10, 2020 from Susan FriesenWhat Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that cheerleading team too—what about you? But when push comes to shove, are you REALLY shopping local ...
Views: 671 - Tales from the Online Marketing Crypt #9 : Why Cheap Websites Are More Expensive Than You Think - by Submitted on Jan 14, 2021 from Susan FriesenTales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do ...
Views: 510 - The (Un)Impressive Life of Fake Instagram Influencers - by Submitted on Feb 11, 2021 from Susan FriesenTales from the Online Marketing Crypt #11 Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem? Lite Brite and ...
Views: 578 - The Benefits of Content Marketing for Non-Profits - by Submitted on Jun 02, 2024 from Susan FriesenWhen you think about how a charity or other non-profit promotes itself, content marketing is probably not the first thing that comes to mind. But the truth is, content marketing for non-profits shouldn’t be seen as any less important than it is for any other organization. Blogging and ...
Views: 231 - The Difference Between a Business Coach, a Mentor & a Consultant - by Submitted on Mar 12, 2020 from Susan FriesenFind Your Perfect Fit for Professional Development Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support. If you look at top business achievers, you will find ...
Views: 632 - The Downfall of the Stubborn Entrepreneur - by Submitted on Feb 25, 2021 from Susan FriesenTales from the Online Marketing Crypt #12 Why You Aren’t Getting More Clients and Leads (and it’s not for a lack of trying) I remember the day as if it happened yesterday. Well, almost. It was a summer Saturday morning and my Dad said to grab a friend, it was time to head to the auction ...
Views: 654 - The Entrepreneurial Bright and Shiny Object Syndrome Exposed - by Submitted on Oct 17, 2016 from Susan FriesenWhat You Need to Know Before You Sign Up for Yet Another Program There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough. It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes ...
Views: 1473 - The Entrepreneur’s Beginner’s Guide to Hashtags - by Submitted on Nov 26, 2019 from Susan FriesenHow a Few Words Can Increase Social Media Engagement I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there! But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling ...
Views: 721 - The Grapefruit Confusion: The Cost of False Assumptions - by Submitted on Oct 15, 2020 from Susan FriesenAre False Assumptions Costing Your Business Valuable Sales? When I was in grade 11, our high school music department held a fundraiser selling grapefruit. Yes, grapefruit. Don't ask. Our local community channel (shout out to MSA Cable 3!) caught wind of this initiative and wanted to ...
Views: 1048 - The Hidden Cost of FREE: 5 Ways Free/Low Cost Website Templates Kill Your Business - by Submitted on Sep 29, 2014 from Susan FriesenAs a new business owner, it can be tempting to want to save a few bucks by setting up your website using free or low cost website template services. While it's true, you may be able to get up and running in a few minutes, there are some hidden costs to setting up your online presence using ...
Views: 849 - The Honest Truth About Your Business: 29 Questions to Help You Determine if What You’re Doing is a Business or a Hobby - by Submitted on Aug 18, 2015 from Susan FriesenAre you a true business owner and entrepreneur? Or are you pursuing your business dreams more like a hobby but may not even be aware this is what’s happening? In meshing business and personal life in the past...... I took a lot of time off when I felt like it…, I worked around the kid’s ...
Views: 931 - The Importance of Blogs to Increase Engagement - by Submitted on Aug 20, 2020 from Susan Friesen5 Advantages of Blogging for Marketing No matter what type of small business you have, blog article writing is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic back to your website. Today, there ...
Views: 773 - The Importance of Brand Consistency - by Submitted on Mar 20, 2015 from Susan FriesenWhat is a brand anyway? Many people think it’s a logo or website, but it’s much more than that. A brand is not only what people see when your business is presented to them, but it’s also what they feel. And it’s that feeling that makes or breaks a business. It’s the perception of what ...
Views: 989 - The Importance of Brand Messaging for a Successful Website Redesign - by Submitted on Sep 05, 2019 from Susan FriesenI’m sure you’ve landed on someone’s website and felt like something was just...wrong; or maybe you were suddenly turned off without even knowing why. Chances are, you quickly clicked back to find a competitor’s website, where you felt more comfortable and secure. Your visitors could feel ...
Views: 731 - The Importance of Empathy-Based Marketing - by Submitted on May 28, 2020 from Susan Friesen3 Ways to Use Empathetic Content Marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind? I’m going to guess that ...
Views: 616 - The Key To Smart Branding - by Submitted on Aug 19, 2021 from Susan FriesenI know that for some new entrepreneurs, ‘branding’ can be a scary word. The ‘big guys’ spend millions on their branding efforts, so how can you possibly compete? In a word – consistency. You compete with consistency in your branding. I promise – a strong focused brand will attract the ...
Views: 531 - The Many SEO Benefits of Creating Keyword-Rich Website Content - by Submitted on May 09, 2017 from Susan FriesenHow to Use Highly Effective Keywords for a Search Engine Optimized Website Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online. And because search engine optimization can ...
Views: 1186 - The Pitfalls of Guerrilla Marketing and Automatically Adding Friends to Facebook Groups - by Submitted on Jan 26, 2016 from Susan FriesenWhat you need to be aware of when you add friends to your Facebook group without their permission and how it can harm your business reputation As an entrepreneur, sometimes it’s hard to know who to listen to and trust with marketing advice. On one hand, you’ve got the Guerrilla Marketers ...
Views: 992 - The Power of Content Marketing Storytelling - by Submitted on Apr 11, 2019 from Susan Friesen3 Easy Ways to Increase Your Social Media Engagement Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online ...
Views: 841 - The Reality Of Ignoring Website SEO - by Submitted on May 11, 2015 from Susan Friesen“If you build it, they will come” Only works in the Field Of Dreams It’s a very exciting time getting your website finally completed and launched. Now you can sit back, relax and wait for the phone to ring, right? Unfortunately it doesn't work that way. Now you need to be focusing on ...
Views: 1125 - The Serious Job of Protecting Client Information - by Submitted on Mar 28, 2019 from Susan Friesen6 Important Small Business Cyber Security Tips Chances are, you think twice before entering your credit card information online to buy something, watch out for malicious links in emails and keep your PC updated against viruses, spyware and hackers. However, how much thought do you put ...
Views: 1269 - The Ugly Truth: Why SEO Isn't Driving Sales for Your Website - by Submitted on Oct 21, 2014 from Susan Friesen7 Things you can start doing now to turn that around It’s been said that you can lead a horse to water, but you can’t make him drink. This is certainly true in marketing. While business owners are hungry to get 1st page Google rankings, sometimes they are puzzled why greater traffic doesn’t ...
Views: 1074 - The Ugly Truth: Why SEO Isn’t Driving Better Website Sales - by Submitted on May 30, 2017 from Susan Friesen7 SEO-Related Strategies You Can Do Now to Increase Website Conversions It’s been said you can lead a horse to water, but you can’t make him drink. This is certainly true when it comes to online marketing as well. While business owners are hungry to achieve 1st page Google rankings (and ...
Views: 1045 - The Urban Myth of Newsletter Provider Deliverability Rates - by Submitted on Jul 27, 2015 from Susan FriesenWhat metric you SHOULD use to get the best deliver-ability rates? Many people are under the illusion that choosing the “right provider” for their email newsletters has a direct impact on the deliverability of their newsletters; that choosing one over another may result in their emails being ...
Views: 977 - These Two Methods Can Help You Get More Traffic to Your Website - by Submitted on Aug 04, 2022 from Susan FriesenIn today’s world, virtually every industry is oversaturated with competitors, and some of them are bound to fade into the background. That being said, if you don’t know how to get more traffic to your website, it can be practically impossible to stand out from that crowd and convince ...
Views: 405 - Things to Consider When Refreshing Your Brand Identity - by Submitted on Oct 27, 2022 from Susan FriesenBuilding a brand is anything but easy. There’s a long list of things to consider, and it can be very overwhelming. Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market. But if you don’t have a background ...
Views: 574 - This Is The Social Proof You Need to Drive Sales - by Submitted on Aug 04, 2015 from Susan FriesenThe power of the Internet gives us the ability to connect with thousands of potential buyers and clients around the world. But in a world where “know, like, and trust” leads to sales, how does one begin to build that rapport with strangers? The answer is testimonials. It's ...
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