The Concept of ConnectAbility

Given all the models for effective approaches to successful business communication to date, what in fact holds water? In other words, what's the foundation of the concepts that really work-over time and over the countless challenges of communicating effectively with associates, prospects, customers, and so forth? Clearly, many models do have substantial benefit. Otherwise, they wouldn't have lasted as long as they have. But, many have wondered, what is the common theme running through these successful approaches?

The answer is surprisingly simple: an approach to communication that transcends selfish ego and that reaches beyond the person-to-person gap so that both perspectives are respected and understood, in due course leading to success. To test this statement, and that you have used-effectively for a while-but that were nevertheless soon taken over by a seemingly more attractive model, promising more benefits.

With that simple answer, on the other hand, comes the next challenge: how to attain the disposition and skills involved in such effective communication so that they're not soon forgotten. How much of that disposition and those skills are an inborn part of our personality, how much is learned in the course of growing up, and how much can be acquired at this point in our careers-whether through reading books, listening to CDs, attending training seminars, or just simple practice? And finally, how much can we add to our understanding of this by exploring the current research on the neuroscience of business behavior?

The ultimate question becomes, what is the conceptual framework that ties it all together so that we can accelerate our success by more simply coming across not only persuasively, with honesty and integrity, but also with authenticity, which cannot be faked?