Neil Crofts

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Authentic Business Expert

Neil Crofts Quick Facts

Main Areas: Authentic Business
Best Sellers: Coaching, consultancy and workshops on Authentic Business, Authentic Leadership, Life Purpose, Team Purpose,
Career Focus: Author, Consultant, Speaker, Coach

Neil is a business and personal coach and consultant who has inspired and motivated hundreds organisations and thousands of individuals to their highest potential. Neil has written three published books and numerous e-books on authenticity and authentic business.

Neil works as a coach, facilitator and consultant with businesses large and small and individuals to help them find their authentic purpose and to use it to inspire and motivate them to be everything that they can be.

In previous lives Neil has raced cars, been self-employed, run a company and sold it, been employed by large companies, experienced growth and contraction at the heart of the dotcom boom, tried changing companies from the inside and from the outside as European Head of Strategy at internet consultancy/rock band Razorfish.

Other Programs & Highlights

Alongside my various writing I also speak, coach, consult and train on the business and personal advantages of authentic business. Clients range from one person start ups to global corporations.

Favorite Quotes & Thoughts from Neil Crofts

Authenticity in business works. Alignment around a shared and positive purpose is the absolute key to the difference between inspiring, energetic, positive businesses and regular business.

Authentic businesses have a purpose, which their customer, their suppliers and their staff can support and align with. Typically that purpose benefits society or the environment in some way that means that those who do not stand to benefit directly and financially from the success of the business can still feel the desire to support its purpose and therefore the business.

Authentic businesses flourish at a size and in markets where conventional rivals flounder. Why is this? What enables these businesses to make a profit where others cannot; to grow where others shrink, to fly were others fall? And how might this apply to other businesses or organisations?

Typically authentic businesses benefit from massively lower marketing and HR (staff turnover and sick days) costs than their conventional counterparts. Up to 80% and 91% respectively.

These benefits are supported by three key advantages:

1. Better decision making as people are emotionally connected with what they do and can trust and use their intuition

2. More motivation because people care about what they are doing

3. Support from outside the company because other people care about what you are doing.

You can help your workplace to transform and benefit from it’s authentic potential unleashing the true energy of their staff and aligning customers and suppliers to support them.

Getting Started With Neil Crofts

Neil helps businesses from one person start ups to global corporations understand the value and practice of authentic business.

Authentic businesses generate profit through the pursuit of a profound and positive purpose. Through his research for his books “Authentic” and “Authentic Business” Neil established that “authentic businesses” are significantly better and more profitable than their conventional counterparts.

Since 2001 Neil has developed coaching and training techniques and practices that can help businesses to benefit from their authenticity.

These techniques range from one to one coaching to large scale strategic consulting and training.

Whether you are interested in some authentic guidance around your career or starting your dream business or you want to bring greater authenticity to an organisational culture, get in touch with Neil for a chat.