Mike McKinley CSP, CPAE

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The Business of Customers Expert

Mike McKinley Quick Facts

Main Areas: Customer "Specialness," Customer Centered Environment, Motivation, Business Leadership, and Customer Advocacy
Best Sellers: They Have the Money...A Simple Equation for Keeping Your Customers, Take Care of Your Business...or Someone Else will
Career Focus: Businessman, Consultant, Speaker, Author
Affiliation: CSP, CPAE, NSA

Mike McKinley began pursuing Customer “Specialness” at age 15 when he started his own garbage hauling business. His entire working life has been devoted to creating customer-driven businesses for himself and his clients.

Two of his four books are centered on business topics that build a customer centered environment that brings customers back again and again. They Have the Money: a Simple Equation for Keeping Your Customers and Take Care of Your Business…or Someone Else Will help businesses clarify customer advocacy and why customers may choose the competition.

Mike McKinley is a businessman, consultant, motivational speaker, author, and developer of a showcase garden destination. For over 25 years, he was involved in the daily operations of the multi-million dollar educational publishing house that he founded.

Presenting hard-hitting business content delivered in a fun way, Mike entertains while he teaches—presenting as the keynote speaker, at corporate trainings, to in-house programs, and for professional association meetings. His long-term client list includes Daimler-Chrysler, The Toro Company, American Airlines, Great Clips for Hair, Subway, American Family, and Kellogg Company. Hundreds of companies—from construction to healthcare, high technology firms to the auto industry—have relied on Mike for insight into creating today’s business innovation, customer driven employees and success.

With a career in manufacturing and retail and with experience in radio and television broadcasting, Mike has a breadth of business expertise on which to draw when he shares his ideas and programs with large audiences, individuals, management teams, and boards of directors across the country.

Mike lives in Eau Claire, Wisconsin, with his wife, Deb. They share their lives with five children.

Mike works to share his message of maximizing performance—and enjoying the ride!

Mike McKinley: Transforming Today's Challenges into Tomorrow's Business

Favorite Quotes & Thoughts from Mike McKinley

"You don't always get paid for what you do at the time that you do it. You have to build the memory bank."

"Everyone needs a pat on the back...sometimes it's lower...sometimes it's harder."

"Many of us have gone into a store, ready to buy, knowing what we wanted to buy, with money in our pocket and walked out with the money in our pocket."

"Everything I've learned came from failure, if I was paying attention."

"Having received The Cavett (the most prestigious award of the National Speakers Association), I realized that it's not the actual award that counts but the journey you've traveled and what impact you've made on others."

Mike McKinley, 2009

Getting Started With Mike McKinley

Customer Service is such a simple thing, we make it difficult. To educate someone about customer service who doesn't "get it" is like trying to teach a dog to fetch without a stick. The art of having customers come back again and again includes the procedure, the product, but most importantly, the people. Customer loyalty is not enough anymore. We must go beyond what customers need to what customers must have. They will do anything to buy from you and will tell others to do the same.

Most of us buy in a fun atmosphere. Mike McKinley sets the stage by delivering a direct message in a fun, laugh-filled experience.