Coach Bay is the founder of Beat The Monster, a boutique coaching company with global reach helping people make real behavior change. As a leading expert on behavior change, Coach Bay created the Power Habits framework, which has empowered hundred of people to make sustainable behavior changes replacing bad habits with healthy ones.
Coach Bay is also the creator of iCommit; an iPhone app that assists people to build new and better habits by using the latest technology and applying the power of behavioral economics. Coach Bay’s expertise has made him an in-demand coach and behavior change expert in the corporate world.
Coach Bay is a Professional Certified Coach with the International Coach Federation (ICF).
"You can change your life or make excuses but you can't do both" - Coach Bay
Coach Bay is committed to winning. His focus in on helping people achieving different and better results. Through behavioral coaching, Coach Bay empowers clients to change their behaviors. The philosophy is simple: Different behaviors, different results.
The signature program is Power Habits™. This program empowers people to develop sustainable and healthy habits within the key areas of their life such as education, work, health, relationships and money. When you change your habits, you get different results.
Why habits? Our lives run on habits. The way we eat, drive and dress are all habits. Our habits dictate when we wake up, how we shower, how we do our work, how we spend our money, whether we exercise or not etc. In other words, habits dictate the actions we take on a consistent basis. Our actions produce our results and as such our habits actually determine how we live our lives and ultimately our destiny! Big words but true.