What Is SEO - Organic Website Optimization

The process of search engine optimization (SEO) is both complicated and time consuming. Companies that offer website optimization services should have a dedication to detail, a working knowledge of the parameters that search engine “crawlers” look for and enough time to properly implement the necessary procedures are all necessary for a successful SEO campaign.

SEO campaigns concentrate on five distinct optimizations. Each has some measure of art in it as well a scientific basis. Again, none of these procedures are particularly difficult to understand or implement but each can explain why SEO works and is part of the whole and must be diligently performed to maximize the effect of the whole campaign.

Keyword Research

Books have been written on this subject and, while there is much good information, there are a tremendous amount of bad information. The essence of keyword research is to find a string of words that accurately and uniquely describe your site but that are also sought after by a significant number of Internet searchers.

In other words, your keyword string can’t be too broadly defined or you will be lost in a sea of other sites and it cannot be too tightly constructed or no one will ever search for the exact term. Finding the happy medium between the two requires patience, a certain skill or artfulness at adding the right word and a certain amount of luck. This portion of the process is extremely important as it forms the basis for all further efforts.

On Page Optimization and Fresh Content

Of course, content should be relevant and engaging or else the visitor will leave after a short time and never return. Still, there are more technical aspects that must be addressed. The right title, good “meta” tags and internal linking will drive traffic and keep it on your site.

Most importantly, a continual source of fresh and invigorating material is necessary to capture repeat visits. Almost everyone wants to know who won the latest Survivor and tens of thousands of users will visit a site to find out the answer but once they know, they will never return unless there is new information.

Off Page Optimization and Back Links

Search engines have various algorithms that determine the “importance” of your website. Relevancy, keyword density and the number of people linking to your site are just some of their criteria.

Particularly important ot sites such as Google are the number of actual people who have found your site valuable. They assign rating to site across the Internet giving greater weight to more visited sites. Nevertheless, there is a benefit to having large numbers or smaller sites referencing your site. The establishment of this connections is known as “backlinking” and is extremely important to the success of any website.

It is imperative that website optimization services instigate, develop and nurture these independent sources of contact in order to fully develop the organic growth of website traffic

Social Media

Similarly, competent website optimization services must tackle the problem of developing a crowd-sourced strategy for developing links to a website. This service cannot be a blatant advertising effort for the product. It must be engineered in a delicate manner and involve peer to peer interactions. It is not difficult to accomplish but it does take time to implement properly.

In short, all the efforts of web optimization services are geared towards obtaining recognition from the crawler bots of the major search engines. It takes time, energy, a significant degree of skill and some luck but there are indeed experts who can work wonders in this fascinating technological field.