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Articles from Suzanne Evans | Selfgrowth.com
- Fee Setting Tips: What Does Your Rate Say About You? - by Submitted on Jun 26, 2010 from Suzanne EvansOnce you have people coming into your pipeline through a coherent and multi-faceted lead generation strategy you must set a rate that doesn't repel people, but instead attracts people. Most people I encounter fall into one of two camps. - They are either undercharging by a considerable ...
Views: 714(7 votes) - Marketing & Mindset: 5 Essential Questions for Emerging Entrepreneurs - by Submitted on Jun 26, 2010 from Suzanne EvansWhere you are right now is where you have chosen to be. Take a moment to think about that. Depending on where you are, this may feel amazing, but it might not feel so great. Your mindset is an incredibly important part of the business building game. Moreover, it is directly related to the ...
Views: 722 - Find a Business Coach: 3 Steps to Choosing the Right One for You - by Submitted on May 18, 2010 from Suzanne EvansPeople ask me all the time, "How do I know if you're the right coach for me, and if you're not, how would I go about finding someone?" I have no difficulty answering this question honestly because I feel very strongly that there truly is no competition. There are three important pieces when ...
Views: 969(1 vote) - Get Coaching Clients: A Simple Strategy to Fill Your Next Program or Event - by Submitted on May 18, 2010 from Suzanne EvansIn many of my programs I have talked about "the cycle of quitting". It is a pattern that many people fall into in business, in relationships, in all facets of life. There are very specific points in which people go into blame, they go into regret, and they start making excuses. One of the ...
Views: 634(1 vote) - Networking and Joint Ventures: Why You Should Ignore Your Competition - by Submitted on Mar 28, 2010 from Suzanne EvansSomething that many coaches, healers and other helping professionals have a hard time wrapping their mind around is the fact that there really is no competition. There just isn't. I don't have any and I don't think about it. Let me explain what I mean… I'm not a horse race person, but I've ...
Views: 907(7 votes) - Authentic Business: Why Old Marketing Tactics Don't Work Any More - by Submitted on Mar 28, 2010 from Suzanne EvansWe are in a new era of business. Things are shifting very fast. A lot of the old marketing techniques simply do not work any more. I was recently on the phone with a friend who works in the online business management world. She is one of the leaders in that industry and has been doing it for ...
Views: 758(4 votes) - Authentic Marketing: How to Set Yourself Apart from Others - by Submitted on Feb 28, 2010 from Suzanne EvansA common challenge for coaches, teachers, healers and other helping professionals is differentiating themselves from others in their fields. The good news is you set yourself apart just by being born. People forget that. The nature of your unique life makes you different and makes you unique. ...
Views: 897 - Hate Selling? Start a Movement Instead. - by Submitted on Feb 28, 2010 from Suzanne EvansI recently hosted an event in New York and a woman signed up for one of my programs. We'll call her Sally. About a week after we met, I had a call with her and she said, "I thought it was just wonderful how you did that entire day and you didn't sell anything." I said, "Sally, you're in my ...
Views: 801(2 votes) - Authentic Marketing: How to Respond to, "What do you do?" - by Submitted on Feb 01, 2010 from Suzanne EvansStop multi-tasking for one moment and grab a paper and a pen. Don't over process. Think from the gut. Now, answer this question: What is it that you would like to see changed in the world? Write down your answer. Only give yourself 10-15 seconds. If you had a difficult time ...
Views: 659 - Launch a Coaching Business: 4 Secrets for Authenticity and Success - by Submitted on Feb 01, 2010 from Suzanne EvansSomething that generates a great amount of curiosity is the fact that I built my coaching business to a relatively large level of success while working a day job. People wonder how I did it so quickly and if there is a step-by-step roadmap that they can use. I'll share my four secrets to my ...
Views: 635 - Client Retention Tips: How to Show You Care By Staying in Touch - by Submitted on Jan 02, 2010 from Suzanne EvansIn order to retain clients and build a sustainable business, you must stay in touch with people in a meaningful way. This includes people you have done business with, people you have met in person at events and your email subscriber list. Your client base has a sacred contract with you. They ...
Views: 678(1 vote) - Authentic Marketing: Invest in Yourself and Your Business by Taking Your Show on the Road - by Submitted on Jan 02, 2010 from Suzanne EvansWhat is the topic that dominates the media these days? What is it that we're reading on websites, in newspapers, seeing on TV and hearing on the radio? Even if you only read the front pages or skim the headlines, you know it's all about the economy. Everyone's talking about Wall Street and ...
Views: 605(1 vote) - Skyrocket Your Coaching Business: Build a Business Model that Supports Your Desired Lifestyle - by Submitted on Dec 02, 2009 from Suzanne EvansNo man is an island. Work only in your strengths and find the people to help you do those things that are not strengths for you right now. Some of these ideas are for people who are a little further along, but in the beginning I had a coach. I had a marketing coach and I was going through my ...
Views: 720(1 vote) - Coaching Tips: Charge What You Deserve and Invest in Your Ongoing Growth - by Submitted on Dec 02, 2009 from Suzanne EvansA common struggle for new or developing coaches is how to set your rates. Do you go with what other coaches in your area are doing? Do you offer something unique or additional that allows you to charge more? Do you even have the confidence to ask for what you're worth? Your rate is your ...
Views: 729(2 votes) - How to Be a Better Coach: Learn to Talk to Prospects with End Results Language - by Submitted on Oct 15, 2009 from Suzanne EvansPeople buy solutions, not services and not a process. People are running a race because they want to make it to the finish line. They do the same thing in the marketplace for coaching. People seek solutions to their problems. That's the finish line for them. They seek answers to their dilemmas. ...
Views: 669(1 vote) - Coaching Business Tip: Get Past Perfectionism - by Submitted on Oct 15, 2009 from Suzanne EvansStop waiting for everything to be ready, perfect, or right to launch your business. My dad's a farmer and he always says, "You want to know the best way to find out that corn will grow? Plant it." You can prepare and research yourself into a corner, but at some point the seed has to hit ...
Views: 642(1 vote) - Entrepreneurial Mindset for Coaches – Pinpoint the Right Group of People to Work With - by Submitted on Sep 22, 2009 from Suzanne EvansStep one in growing and launching a business is what I call Grow Up. Get your mindset for entrepreneurship. What this means is that maturity does not solely come from experience, age, wisdom or longevity. It comes from decisiveness. When you decide to stop living small and embrace your ...
Views: 692(2 votes) - What’s Your Motivation for Marketing Your Coaching Business? - by Submitted on Sep 22, 2009 from Suzanne EvansSometimes I get a question from people, "How do you stay motivated to market?" That question, I have to be honest, always worries me. Close your eyes for a second. This is a silly, fun exercise. Go back to middle school or high school to that crush. That crush on whoever it was – a teacher, a ...
Views: 702 - Starting Your Own Coaching Business – Start with Telling Your Story - by Submitted on Jun 09, 2009 from Suzanne EvansI teach my clients the power of telling their own story as they start their own businesses, with this phrase: Your Truth Will Set Them Free. This is one of the biggest neon light mistakes that I see helping professionals make. They believe that this has nothing to do with them. “I need to ...
Views: 862 - Small Business Marketing – A Different Look at Understanding Your Niche - by Submitted on Jun 09, 2009 from Suzanne EvansYou typically hear in many marketing circles that the first thing you need to do is identify your niche. This terminology of a ‘niche’ doesn’t work for me because it feels very much like, “Find a group of people to sell to.” I’ve found that a better way to identify these people is to ask, “Who ...
Views: 759 - Law of Attraction Marketing - Attract Your Ideal Clients When You Embrace Your Inner Helping Guru - by Submitted on May 13, 2009 from Suzanne EvansAs a solo coach building your practice and reaching the right people is about discovering your gift and embracing that it is not something you do, it is not your profession or your title, it is a gift. When you leverage your unique gift and embrace your inner helping guru you will move past ...
Views: 789 - Authentic Marketing – One Coach's Story from Confusion to Clarity - by Submitted on May 13, 2009 from Suzanne EvansI started coaching about two years ago as a result of wanting to do something new and different. I had thought that I was going to get my doctorate in psychology. I was applying to programs, but I quickly learned that that was a terrible mistake – not because someone shouldn't be a psychologist, ...
Views: 737 - Relationship Marketing Tips: Essential Principles to Successfully Ask for What You Want in Your Business - by Submitted on Apr 15, 2009 from Suzanne EvansOne action you can implement immediately to help more people and make more money this month is to ask. It seems basic, just ask! It is so often overlooked. Have you asked for more business? Have you asked for more clients? Have you asked people to work with you? It's really fundamental. The ...
Views: 672 - Ethical Marketing Tips: 3 Easy and Fast Ways to Help More People and Make More Money This Month - by Submitted on Apr 15, 2009 from Suzanne EvansA helpingpreneur is someone who's making a living by making a difference. Someone that supports, heals, or helps other groups or individuals in their business. So being a helpingpreneur, you have special gifts to offer. You have wonderful abilities, great wisdoms and you have the purpose of ...
Views: 642 - Niche Marketing – Introducing a Different Way to Identify Who You Serve in the Marketplace - by Submitted on Mar 17, 2009 from Suzanne EvansWe’ve all heard how important it is to identify our "niche" or even "sub-niche" business. Entrepreneurs often struggle with pinpointing exactly who to serve. You definitely have to get specific about your market, but I don't like to call it a "niche" because we’ve heard that word too much. I ...
Views: 665 - Heart-Based Coaching: Three Simple Steps to Make More Money By Making a Difference - by Submitted on Mar 17, 2009 from Suzanne EvansWhen I started doing life and career coaching, I was really inspired to start a business. I really wanted to work with people. I wanted to support people, help people, and I had no clue how to start a business. I researched and tried to find models and different examples, but really I didn't ...
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