The female market is the fastest growing, largest segment of consumers worldwide with money and buying power. And they cross over into almost EVERY brand.
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Women today represent the majority of the online market. According to Mindshare/Ogilvy & Mather, when it comes to ... Views: 927
Okay. I get it. Not everybody enjoys writing. In fact, many would rather get a hot poker in the eye. Still, as a solo professional, you need to at least be able to separate poor copy from good copy. (And good copy from great copy.)
When you can identify powerful copy you get your message ... Views: 702
Gurus really DO think differently. They have to. Sometimes they are seen as bigger than life even when they don’t necessary FEEL that way. So they have to play some mind games with themselves. If you are in a bad frame of mind, try a few of these techniques to “Get Your Guru On” and shift ... Views: 637