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On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Shari Boyer | Selfgrowth.com
- There is No One Way to Internet Market - by Submitted on Apr 15, 2009 from Shari BoyerHaving worked in traditional PR for the past (however many years), I’ve seen how each of my clients’ campaigns have been individual. Each have required a lot of focus to rapidly come up with a story that would work for them and that the media would bite at. Not only that, the ways in which you ...
Views: 839 - The PR Advantage - by Submitted on Apr 06, 2009 from Shari BoyerMcGraw Hill did a study and found those businesses that boosted their public relations, marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%. That’s pretty striking. It doesn’t ...
Views: 1209(1 vote) - 5 Public Relations Musts During Economic Tough Times - by Submitted on Mar 24, 2009 from Shari BoyerIf you put a strategy in place, you can not only weather, but hopefully grow during uncertain times. A bad strategy is to do nothing, an even worse strategy is to slow down and cut your marketing and PR efforts. This is a time that savvy business people take action. Spend the time that others ...
Views: 1368(2 votes) - The Most Powerful & Cost-effective Marketing Tool Available - by Submitted on Mar 19, 2009 from Shari BoyerThe most important part of a media campaign or public relations campaign is that you start. The best game plan is going to get you absolutely nowhere if you don’t implement it. If you can afford to hire a public relations firm or media consultant, search for a PR firm that understands you and ...
Views: 2015 - 5 Small Business Success Strategies for Beating the Recession Blues - by Submitted on Feb 25, 2009 from Shari BoyerNo one’s going to pretend that things aren’t challenging, but that might not be a bad thing. The following are five strategies for shifting your perspective and changing your set-in-stone way of doing business. 1) Shift your perspective. These are volatile times, but learn to view these ...
Views: 875 - Launching a Successful PR TV Campaign - by Submitted on Feb 10, 2009 from Shari BoyerA TV-oriented public relations campaign has three primary components, you need to create a compelling visually-oriented story, be able to pitch it effectively and know who to pitch it to. Most people think they know which story or pitch will work for them, but they’re generally wrong. The ...
Views: 3079(1 vote)