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Articles from Erin Ferree | Selfgrowth.com
- 3 Ideas To Ick-Proof Your Brand - by Submitted on Nov 07, 2011 from Erin FerreeDo you ever feel like your brand is out of alignment with your values system? Like you have to do things in your marketing that you wouldn't want your mother or your mentor to see? If you said "yes", I'm curious: why is your brand icky? Your brand is made up of the look, the feel and the ...
Views: 893 - Inciting or Inviting? Why Most Marketing Doesn't Work - by Submitted on Oct 16, 2011 from Erin FerreeSometimes one little letter makes all the difference. This is a story about a typo. A simple typing mistake, that's so wonderful - I have tears of gratitude in my eyes from the relief it's brought. Let me explain... it's all about the difference between inciting and inviting. I've been ...
Views: 972 - Do This "One Thing" For Website Success - by Submitted on Aug 22, 2011 from Erin FerreeIf the next person who visited your website could only do one thing there, what would you want that thing to be? Having one main thing for your visitor to do on your website is a powerful strategy that will help you get better results for whatever is most important on your website. It's ...
Views: 839 - The 3 Kinds Of Confusing Brands And What To Do About Them - by Submitted on Jul 25, 2011 from Erin Ferree“What do you do?” Such an innocent and curious question! And in the small business world, it’s where so many conversations go horribly wrong. As the other person starts to answer, a funny thing happens. The conversation starts spinning out of control. Maybe they’re talking too much. Maybe ...
Views: 829 - What I Learned About Branding On My Summer Vacation - by Submitted on Jul 10, 2011 from Erin FerreeI went on a road trip with a friend recently, and even though I was “on vacation”, branding lessons kept jumping out at me. Here are the 3 most valuable lessons we learned about branding on our summer vacation: 1. The first lesson is about using your headshot in your marketing. At Mount ...
Views: 817 - How Creating A Brand Plan Will Make You Proud - by Submitted on Jun 29, 2011 from Erin FerreeDoes your brand ever feel like your stuff's all over the place? Do you have design shame, because you know your brand doesn't look good or make sense to the people reading it? Do you apologize for your business card as you hand it out? Are you horrified of what people would think of your website ...
Views: 979 - Harness the Power of Depth In Your Brand - by Submitted on Apr 23, 2011 from Erin FerreeThere's a common misconception in the small business world that looks like this: Brand = Logo That's simply not the case--a brand is so much more! If you think your brand is the same thing as your logo, then you're missing out on your chance to harness most of your brand's power. Here ...
Views: 984 - Keeping Your Best Clients In The Loop When You Launch a New Brand - by Submitted on Feb 27, 2011 from Erin FerreeYou’ve decided that you need to rebrand your business. You draw up a launch plan, design your logo, marketing pieces and website, write your copy, and get all of your business paperwork filed. You work on it in secret for months, so that you can roll everything out at once and make a big ...
Views: 920 - The 7 Secrets To Creating A Fashionable Brand! - by Submitted on Feb 27, 2011 from Erin FerreeIf you’ve ever been confused about branding your small business, here’s a simple way to think about it: Branding Is Your Business’s Fashion Statement. Here’s how branding is like fashion: When you’re picking out a fashionable outfit for a night out on the town, th ere are several angles ...
Views: 863 - What Does Brand Clarity Feel Like? - by Submitted on Feb 27, 2011 from Erin FerreeHow do you know when you’ve FINALLY got brand clarity? After all, your business vision has always made total sense – in your head. And then you tell people about it… you’re very excited… but then the craziness starts. * You get that confused face in return. You know the one I’m ...
Views: 869 - 7 Rules For Designing A Strong, Substantial and Successful Brand - by Submitted on Feb 27, 2011 from Erin FerreeIf you want a brand that goes beyond being “just pretty” into having some real substance and strength so that it can be successful for your business, just follow these 7 rules: * It’s strategic. You’re not only designing a brand because it’s fun, right? And you’re not designing it just ...
Views: 596 - Is Your Brand Effective, Or Just Pretty To Look At? - by Submitted on Feb 27, 2011 from Erin FerreeDo you want your brand to be a work of art? If so, stop right there. This is where small business owners get mixed up in the branding process. They mistake brand design for art. It’s an easy mistake – you’re paying someone to draw things for you, right? That’s art… right? Better yet, it’s ...
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