A unique selling proposition, or unique selling point, is a marketing device intended to make your pet sitting business stand out to your target market. It’s the real or perceived benefit that convinces your target market to invest in your service. For pet sitters, it’s crucial to define your ... Views: 6408
How To Identify The Target Market for Your Pet Sitting Business
What Is a Target Market?
A target market is simply the group of people that you aim to have as clients for your products or services. In regards to the pet sitting business, it’s those people whose pets you want to sit for and ... Views: 9827
Business is comprised of two essential facts…innovation and marketing …. and it just so happens they go hand in hand.
Marketing keeps you in touch with your customers. It lets you know what their problems are, it informs you about what they respond to and what they don’t ... Views: 2815
An effective marketing strategy for your pet sitting business is worth its weight in gold. It can mean the difference between long term success, steady profits and cash flow, and a business which can sustain itself during economic slow periods. Marketing is in effect the fuel that drives your ... Views: 4875
Don’t underestimate the value of advertising your pet sitting business online. Advertising in directories, using pay-per-click and Squidoo and Hubpages can increase your website’s traffic and sales conversion rates.
Advertising in Directories
Look for directories that cater to ... Views: 1256
How to Use Video
Today’s Internet environment is very different from the one that existed just a few years ago. Whereas, in the past, Internet users were comfortable with spending a little more time searching around the Internet for results, the efficiency of modern search engines has ... Views: 1982
How and Why to Use a Newsletter
As a pet sitting business owner, your goal when sending newsletters is to strengthen your relationship with current clients and incite interest in potential clients. You want to send only beneficial newsletters packed with valuable information to your customers. ... Views: 1085
Using direct mail is a tried-and-true ways to generate leads for any business. For owners of pet sitting businesses, it can be one of the most effective ways to get new clients, because it can physically reach the homes in targeted services areas where their ideal pet sitting customers reside. ... Views: 1442
Marketing your pet sitting business doesn’t have to be confined to online and offline advertising and directory listings. You can also use coupons, giveaways, competitions and gift certificates to make sure that your pet sitting business comes out on top.
I. Coupons
Hardly anyone can ... Views: 1575
What Is a Brand?
A brand can come in the form of a name, sign, term, symbol, design or any combination of these. It is what sets your pet sitting business apart from your competition and convinces customers that yours is the only pet sitting business that can meet their needs.
Why Is Creating ... Views: 1070