I'm about to make your life so much easier.
Putting up a money-making website can be as simple as 1, 2, 3 -- just as long as you have these 3 crucial elements in place.
(And, if you don't have a website, I'm going to share just how easy it can be to get one up TOMORROW. Yes, it really ... Views: 864
If you're like many entrepreneurs, concern (or even distress) about the size of your email list is a major issue. And for good reason.
Your email list -- which is a list of folks that have given you permission to email or otherwise contact them -- is the foundation of business success. Those ... Views: 909
Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL -- nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool.
There is nothing that will bring an entrepreneur to their knees faster than a ... Views: 709
Over the years I've had the pleasure of working with both very successful entrepreneurs and ones who aren't so successful. What makes one entrepreneur successful while the other one not-so-much? Chances are they're making one (or all three) of these mistakes. Read on to learn more.
1. ... Views: 758
Last year I hit a big financial milestone in my business.
Now, I'm not telling you this to brag. I'm telling you this because I want this for you, and I believe you can do it too.
Look, I made every mistake in the book (and probably even a few that aren't in the book). I also probably ... Views: 542
Last couple of issues I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 and 2 here: http://www.michelepw.com/blog ) Today I'm going to talk about a place where entrepreneurs typically move too fast -- launching their product.
I know. You ... Views: 763
Recently, I wrote about the big mistakes entrepreneurs make when they create information products. Unfortunately, there are more mistakes to avoid when starting to sell them! Here are the biggest 3:
1. Your expectations are out of whack with reality. I once had a self development ... Views: 561
It's never a good thing when you rely on one stream of income. That stream dries up and you're, ahem, up that creek without a paddle.
That's why having multiple streams of income is so valuable. One stream dries up, you've got a few other ones to depend on.
(On another note, have you ... Views: 1022
Although the whole notion of sponsorships has been around for years, it's only recently been gaining popularity in the online entrepreneurial community. Which leads me to 2 very important questions --
1. Should you as a business become a sponsor?
2. Should you offer sponsorship ... Views: 870
When people realize I walk marathons, one of the questions I frequently get asked is "how did you do it? How did you finish the marathon once you hit the point of 'nothing helps?'"
Well, I can tell you it's not easy. Lots of demons come out to play and you have to push past them.
But I'm ... Views: 538
Over the years I've discovered that most things in life can be improved with a good spring cleaning. Your business is no different.
After all, you choose to do a spring cleaning because stuff accumulates. Whether it's dust or dirt or junk mail or clutter or just "stuff" in general, it's good ... Views: 592
Have you heard any of these?
* A guy who works part time for the Eagles Football team updates his status report by saying something to the effect that the Eagles suck due to a trade they made. The Eagles fire him.
* A woman gets a job offer from Cisco. She tweets "Got a job offer from ... Views: 755
Last week I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 by visiting my blog… my website address is listed below.) Today I'm going to talk
about a place where entrepreneurs typically move too slow -- creating products or programs.
Does ... Views: 552
Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you?
Well, it happened to my good friend Nancy Marmolejo, Viva Visibility.
If you don't know Nancy yet, you really need to. She is a social media rock star. However, ... Views: 582
The first time I heard the saying "How you do one thing is how you do everything" I didn't get it. (Actually I think my exact response was: "Yeah, yeah, yeah.")
However, as I continued to work on myself and my business over the years, this statement has finally sunk in. And now I see how it ... Views: 537
It's an unfortunate fact of life (and business). Out of the blue you get a nasty email from someone. Sometimes it's about an article you've written. Sometimes it's accompanied by a refund request. Sometimes it doesn't seem like it's tied to anything at all.
Or maybe you discover someone ... Views: 780
After building a successful online business myself, not to mention being a part of my clients' online businesses, I've found there are 3 main keys you need to have in place to enjoy a solid successful Internet business.
Although it's not easy to build a successful anything, these 3 keys will ... Views: 651
I admit it.
I'm a recovering workaholic/perfectionist, not to mention having delusions of superhero syndrome.
I know I'll never be cured. But I can at least work on controlling it.
I also know I'm not alone. Plenty of entrepreneurs and small business owners suffer from this same ... Views: 603
Ah yes, the 2x4. The Universe's version of tough love.
In case you aren't familiar with the concept of the 2x4, let me explain. The 2x4 happens when all the gentle nudges and taps are being ignored, and the Universe decides sterner measures are necessary.
Basically you have a feeling ... Views: 540
Have you ever seen those commercials where the business owner talks about wearing every hat including the janitor's?
While those commercials are definitely true, what I don't like about them is they also imply it's okay to KEEP wearing all sorts of hats in your business, like the ... Views: 617
If it hasn't hit you yet, it will soon -- there are an awful lot of live events happening in the online world.
Now there's an excellent reason for this -- hosting your own event can be a huge business booster, so many entrepreneurs find themselves giving the whole event-hosting a whirl. ... Views: 558
With 2013 half over, it's time to pause, take a breath, and see if you're on track with your goals.
This is an essential part of running a successful business -- taking structured time throughout the year to work ON your biz and make sure the path you're on is, in fact, the path you want to ... Views: 594
It's official. Social networking is here to stay.
Forget using it just as a business tool. It's everywhere. You can't get away from it. (And we're not even talking about, ahem, inappropriate uses of it such as sending nasty pictures of yourself over Twitter when you really ought to know ... Views: 682
Over the years I've attended my share of live sporting events, but I must say there's a lot to like about live NFL games. In fact, I'd like to share 3 of those lessons below that you too can use to build your business.
1. Know what business you're REALLY in. Think the NFL is just about ... Views: 750
It sounds magical, doesn't it? Attracting leads, clients and sales to you effortlessly. In fact, it almost doesn't sound possible.
But the truth is, it IS possible, even if it isn't magic. It's all about good, solid marketing principles. And if you follow the below 3 keys, you'll be well on ... Views: 650
If you're one of the thousands of heart-centered and conscious entrepreneurs, getting your message out into the world in a big way is important to you. In fact, it might even be the reason why you started your business in the first place.
The problem, of course, is how. How do you get your ... Views: 638
If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional copywriting probably makes you pretty uncomfortable. (Copywriting is writing promotional materials, nothing to do with protecting your intellectual property.)
But everyone tells you that you need that "type of ... Views: 681
There's a lot of excellent reasons to take the time to write and publish a book. Having authored a book gives you instant credibility as an expert, which immediately sets you apart from everyone else in your field, helps fill your pipeline with perfect clients and gives you a reason to raise ... Views: 769
If you're like many entrepreneurs, marketing is not one of your fave activities. (In fact, I would bet the only thing you detest more than marketing is sales.)
The problem is if you aren't regularly marketing your business, your cash flow is also not that regular (and there's nothing worse ... Views: 557
The good news about being a biz owner is you get to set your own schedule.
And the bad news? You get to set your own schedule. (And we haven't even talked about how that looks when you work out of your home and all the distractions THAT brings.)
If you're like most entrepreneurs, no one ... Views: 860
As an entrepreneur who specializes in a done-for-you service (it doesn't get any more done-for-you then handing clients a piece of copy plus the exact strategy for how to use it to get the best results in their business) you would think I would be the last person who would need to coach someone ... Views: 721
You've got your suitcases packed, your airline booked and you're on your way to a live event.
But you’re a little nervous. You've already spent a bunch of money, you're about to spend a bunch more on hotels and food, not to mention the time away from your business and life. Will this turn ... Views: 687
Succeeding online is easy, right? Just throw up a sales page, drop in some "buy now" links and sit back and watch your bank account grow.
Well, if you've been in business any length of time, you already know it doesn't work like that. (No matter what "promises" or "hype" you might have seen.) ... Views: 584
Of all the things entrepreneurs struggle with, this one is probably the most difficult and most dangerous. Why? Because it directly impacts the success of your business.
I know I'm not revealing any big eye-opening secret when I tell you that if you don't regularly and consistently market ... Views: 735
There's no question you can start and grow a business without a marketing plan. However, I can tell you from personal experience, if you're feeling stuck and can't get to the next level, it's probably because you never took the time to put a marketing plan together.
Having a marketing plan ... Views: 713
You just put the finishing touches on your kick-butt marketing plan that's going to skyrocket your business. Hooray!
Only problem is that kick-butt marketing plan isn't going to do a thing for your business unless you actually put it into action. And that, alas, is where most marketing plans ... Views: 719
There's no better time to take stock of your business than the time between the end of one year and the beginning of the next. It's "out with the old, in with the new" and that includes out with anything that isn't serving you or your business at the highest level, and in with what you want your ... Views: 878
You've done all this work to get people to visit your website, only to have nothing happen.
No sign ups for your newsletter, no inquiries about your products and services, no sales, no nothing.
So what's the problem? Chances are it has something to do with your copy not engaging your ideal ... Views: 638
Your biggest strength is also your biggest weakness. And that's not only true of people, but also of things created by people.
Like the traditional business model, which is very masculine. And while that's most definitely a strength -- it's also a weakness. (Especially for women living too ... Views: 822
One of the biggest issues I hear from entrepreneurs is how much they struggle with overwhelm. Unfortunately there's no easy answer to get you out of overwhelm completely, but if you start making a habit of the below 3 tips, chances are your life is going to get a lot easier.
1. Get very ... Views: 658
It's that time of year to make sure your marketing plan is all ready to go - just in time to kick off the sparkling New Year that's right around the corner.
But how do you get a marketing plan together that will actually get you the results you're looking for? Here are 3 tips to get you ... Views: 737
On the surface, starting an internet-based business may seem like a dream come true. A business owner can start a business out of her home, selling her products and services everywhere and anywhere in the world without big marketing budgets or lots of advertising. However, once she puts up her ... Views: 778
Yes you read the title right. This is all about how being creative can hurt you in biz.
We all know being creative is definitely an asset when you're an entrepreneur. But...
Your greatest strengths are also your greatest weaknesses. And being TOO creative can actually keep you from ... Views: 807
If you're like many entrepreneurs, the thought of marketing makes you slightly sick to your stomach. And it's more than a simple like or dislike of marketing; it's the idea of trying to fit it into your to-do list. You already have a million things going on, how can you possibly fit marketing in ... Views: 622
Are you struggling to find a new twist for your advertising or marketing campaigns? Tired of sounding like everyone else and want something new and fresh? Never fear. Here are 3 ways to get those creative juices (and new ideas) flowing.
But before I get to those, there are a few things you ... Views: 769
I was very excited about how I ended 2010. I finally hit a financial milestone.
However, I wasn't an overnight success. I started this process in 2005 to transform my business from a one-woman freelance copywriter to president of a copywriting and marketing company.
I'm going through all ... Views: 489
The first time I heard that your subconscious could be sabotaging you, 2 things went through my mind.
The first was relief -- OH maybe this isn't completely my fault after all.
The second was confusion -- what the heck does this even mean? All I want is more clients, and I'm doing all this ... Views: 567
Here’s the sneaky thing about mental blocks — they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means.
Wouldn’t it be so much nicer if they simply tapped you on the shoulder and said “hey ... Views: 628
I'm a professional athlete who sometimes gets bored off the field. There's only so much television you can watch, so that's why I like to hop on Twitter. I especially like to do this when I'm really angry about something. But I've discovered I get a big backlash when I do this. I've blamed the ... Views: 826
I'm a professional athlete who sometimes gets bored off the field. There's only so much television you can watch, so that's why I like to hop on Twitter. I especially like to do this when I'm really angry about something. But I've discovered I get a big backlash when I do this. I've blamed the ... Views: 740