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Articles from Michele PW Pariza Wacek | Selfgrowth.com
- Cinnamon Rolls, Breast Cancer and Your Business -- How Doing Good Can Grow Your Business - by Submitted on Oct 29, 2013 from Michele PW Pariza WacekIt can make good marketing sense to partner with a nonprofit or cause. Consider what my marathon friends did when they were raising money to participate in the 3-Day Walk (you walk 60 miles in 3 days to promote breast cancer awareness and raise money for research). They approached a local ...
Views: 698 - How Branding Can Lead to a Business's Success...or Failure - by Submitted on Oct 19, 2010 from Michele PW Pariza WacekFor better or worse, every business out there has a brand. I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting. Brands are more than a logo. Your brand is the core identity of your ...
Views: 562 - Is Your Inner Critic on Your Biz's Board of Directors? 3 Ways to Tell - by Submitted on Jul 09, 2012 from Michele PW Pariza WacekYou know that voice. The one that berates you and criticizes you. "So-and-so has a successful business, what's wrong with you?" "Your mother (or spouse or friend) was right -- you're not cut out to have a business." "You only have 6 months left of 2012 and you STILL haven't ...
Views: 661 - Need a New Idea? Try Changing Your Perspective - by Submitted on Nov 23, 2012 from Michele PW Pariza WacekOne definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it's not possible to see something ...
Views: 641 - Quiz: Which Social Networking Platform is Right for You? Part 1 - by Submitted on Feb 19, 2014 from Michele PW Pariza WacekFacebook, Twitter, Linked In, Google+ -- oh my! If all the different social networking platforms are making your head spin, this quick quiz should help you get a handle on which social networking platform is right for you. Now while the quiz itself (including the personality types in the ...
Views: 785 - Quiz: Which Social Networking Platform is Right for You? Part 2 - by Submitted on Feb 26, 2014 from Michele PW Pariza WacekLast week, I put together a simple quiz you can take to figure out which social networking platform is the place for you. If you want to see the quiz plus the explanation AROUND the quiz (yes, there is a reason other than the entertainment value -- it not only helps you use each social ...
Views: 851 - Results! 7 Reasons Why You Absolutely Must Get Creative With Your Marketing RIGHT NOW - by Submitted on Nov 16, 2012 from Michele PW Pariza Wacek1. It's not your grandfather's communications model. Communications has drastically changed since, say, the 1970s when advertising was in its heyday (actually most of the 1900s, but the 1970s is a good representative year). Target markets are fragmented, customers have more demands on their ...
Views: 540 - Results! Is Your Business Built on a Solid Foundation or Are You on Shaky Ground? 3 Ways to Tell - by Submitted on Jul 24, 2012 from Michele PW Pariza WacekJanuary 2005 was a turning point in my business. It was the month I incorporated my business. Before then, I had operated as a sole proprietor. I started my business in 1998 as a freelance copywriter. However, in 2003 I started getting that restless feeling. I knew I was destined for ...
Views: 623 - Spiders or Peeps? Why Writing for SEO Can Hurt Your Website Rankings - by Submitted on Oct 08, 2011 from Michele PW Pariza WacekIn my copywriting trainings, this topic invariably comes up. And usually it's because I'm questioning my students' choice of words on their websites or other online promotional copy. "I chose that word because it's a good SEO keyword," they say. Ah. It may be a good SEO keyword but it's ...
Views: 981 - Stuck in the "entrepreneurial lows?" 3 Truths to Help You Navigate Through It - by Submitted on Dec 30, 2013 from Michele PW Pariza WacekWe all talk about the entrepreneurial journey -- how when you embark, the highs will be some of the best highs of your life … but there will be some lows too. The reality is that just as the highs you can reach running your own biz are some of the highest you'll experience, very few things ...
Views: 615 - The Biggest Mistake Entrepreneurs Make that Impact Their Sales - by Submitted on Mar 02, 2010 from Michele PW Pariza WacekAwhile ago, I was attending an event and I met someone who offered a service I needed. We exchanged cards and promised to be in touch when we returned home. When I got home I turned over all those business cards to my team member as usual to enter into our database for follow up. It was about ...
Views: 507 - The Dirty Little Secret Behind Adding Info-Products to Your Service Business - by Submitted on Jul 14, 2010 from Michele PW Pariza WacekYou may have heard adding information products (or info-products) to your service business is a smart business decision. And indeed it is. There are many benefits to selling information products as part of your business. However, there is a dirty little secret around selling info-products. ...
Views: 546 - The Secret to Writing Memorable Sales Copy - by Submitted on Sep 06, 2012 from Michele PW Pariza WacekWant to know the secret to creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it? Then master the art of using words to create pictures in your customers' heads. If you can describe your products or services in such a ...
Views: 709 - The Value of Being "Second" -- 3 Reasons Why Your Biz Might be Better Off Not Being First - by Submitted on Jan 16, 2013 from Michele PW Pariza WacekThere's a lot of value around being first in your business. The first person to come up with a hot product or service tends to reap a huge amount of rewards in the process. However, being first isn't always all that and a bag of chips. In fact, there are times when being second to the party ...
Views: 734 - To Attend or Not to Attend -- 3 Keys to Determine the Right Event for You - by Submitted on May 17, 2012 from Michele PW Pariza WacekIn case you haven't been paying attention, there are more events out there then you can shake a stick at. And every time you turn around, even more events pop up. For the most part, I'm glad there are so many events because there are many good reasons to attend them. The networking, the ...
Views: 662 - What "Cut Throat Kitchen" Can Teach You About Business - by Submitted on Sep 13, 2013 from Michele PW Pariza WacekI'm not a huge reality television show watcher, but what I do like to watch are competition shows. Whether it's sports or competitive cooking, I like watching how people respond to pressure. (After all, as entrepreneurs we're always under pressure - it's just not as condensed as it is on ...
Views: 664 - What Dancing With the Stars Can Teach You About Business - by Submitted on Jun 05, 2012 from Michele PW Pariza WacekIn case dancing isn't your thing, Donald Driver, wide receiver for the Green Bay Packers, won this year's Dancing With the Stars. Even if you're not a Green Bay Packers fan, there are a lot of reasons to root for Donald. He's the classic rags-to-riches story: Dad in jail when he was born, ...
Views: 688 - What Do You Do When You Lose Your Mojo? 3 Tips - by Submitted on Oct 24, 2011 from Michele PW Pariza WacekIt happens. For many of us entrepreneurs, our business is built around us. So when we get tired, stressed, overwhelmed, burnt out or lose our mojo, our business suffers. And when that happens, it can impact us in all sorts of negative ways. So when we do lose our mojo, what can we do to get ...
Views: 884 - What Information Products Can Do For Your Business - by Submitted on Apr 06, 2010 from Michele PW Pariza WacekAfter spending the past few issues talking about mistakes entrepreneurs make creating and selling information products, I thought maybe it was time to talk about why you want to bother with this whole mess to begin with. Well, let me give you 5 reasons why you want to add information products ...
Views: 514 - Why do we believe the Big Fat Lies about Internet Marketing? - by Submitted on May 24, 2011 from Michele PW Pariza WacekAs you may know, I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now. However, I can only do so much. I can tell you what the truth is. And you may even believe it. (In your head that is.) But ...
Views: 582 - Your Website Marketing Plan -- Your Guide to Launching Your Website to the World! - by Submitted on Oct 11, 2013 from Michele PW Pariza WacekCongratulations! You've just completed the finishing touches on your brand new website, and now you're ready to launch it to the world! Except...how do you do that exactly? It's not like you upload it and your ideal clients magically find you. So, what you need is a launch guide for your ...
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