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Articles from Dave Sherwin | Selfgrowth.com
- Facebook Marketing: Friends VS Prospects - by Submitted on Aug 25, 2010 from Dave SherwinFacebook marketing is still frustrating to a lot of entrepreneurs and marketers who face a moral dilemma: How to do Facebook marketing without ticking off their friends and family. Even big corporations deal with this, as somebody in the corporation has to have a real profile, just to open the ...
Views: 888 - Effective Marketing - How to Find Examples of Marketing Strategies - by Submitted on Aug 23, 2010 from Dave SherwinEffective marketing strategies are much easier to find and duplicate than to create. Marketing is largely a matter of trial and error, so while original thinking and thought leadership are great attributes, it's probably more profitable for most marketers to find existing, proven methods, and ...
Views: 921 - Database Marketing - Communicate Effectively With All Customers - by Submitted on Aug 25, 2010 from Dave SherwinDatabase marketing is easier and less expensive than ever before. Yet many businesses treat their customer and prospect databases the same way spammers treat their scraped and purchased databases; not very well! Here are 7 tips on how to communicate effectively with all of your database ...
Views: 821 - 5 Forum Marketing Tips - by Submitted on Aug 19, 2010 from Dave SherwinForum marketing is a great, but abused method of marketing a site, especially for a home business person or small business entrepreneur. Unfortunately, many people that think they are doing effective "Forum Marketing" are really just being glorified spammers. So this article is not designed to ...
Views: 1098 - How To Handle Twitter Direct Messages - by Submitted on Sep 25, 2009 from Dave SherwinIn your Twitter marketing, you may be wondering how to handle Twitter Direct Messages, or "DM's" Well, DM can also stand for the following: Delete Me! Dumb Message! Dismiss Me! Deceptive Mirage...? OK, now it's getting silly. But you get the idea. Direct Messages, at least for ...
Views: 896(3 votes) - Twitter Marketing VS. List Building - by Submitted on Sep 17, 2009 from Dave SherwinTwitter Marketing is cool, it's hot, but is it effective? For example, list building has been a primary activity for online marketers for years, but now newbies are getting confused. How does Twitter marketing help in list building? Can your followers be considered a list? If so, how effective ...
Views: 844(1 vote) - Serious Lessons from Recent MLM Failures - by Submitted on Aug 17, 2009 from Dave SherwinSometimes we learn more from failure than success. Let's take the recent MLM failure of three companies. Efusjon, Buzzirk Mobile, and iJango. And let me make it clear that when I say "mlm failure," I'm not saying the companies have gone under, but have simply had massive public image "crash and ...
Views: 1542 - How People Screw Up "The Secret" - by Submitted on Aug 13, 2009 from Dave SherwinI can't help notice how many "Secret" fans are still broke. They're probably a happier broke, but still broke. And I can't help thinking that they just don't get it. Here's an example: recently I was talking to a die hard "The Secret" fan about a challenge in our business. His advice was to ...
Views: 783 - How to Avoid the Twitter Slap - by Submitted on Jul 17, 2009 from Dave SherwinHave you heard of the "Twitter Slap?" Recently hundreds of thousands of Twitter users had their accounts shut down. And the Twitter Slap is expected to be an on going process, as Twitter aggressively monitors it's users to weed out spammers and abusers. Twitter marketing is an outstanding method ...
Views: 985 - The "2 Month" Rule Of Blog Success - by Submitted on Jun 29, 2009 from Dave SherwinPeople ask me all the time how I got my blog in the top 100,000 on Alexa. And as much as I'd love to say it's because of great content, or some special skill, I have to admit that the biggest reason is simply time and consistency. And after coaching hundreds of clients in blogging and social ...
Views: 829 - 10 Amazing Business Habits - by Submitted on Jun 09, 2009 from Dave SherwinIn my 16 year stint as an Entrepreneur, I've learned, forgotten, and learned again a lot of great ideas and business habits for Entrepreneurs. Recently I decided to re-commit to some of the best ideas I've discovered. Here are my top ten best habits I'm striving to implement: 1. Have a clear, ...
Views: 956 - 7 Killer Blog Mistakes - by Submitted on Jun 05, 2009 from Dave SherwinThere are definitely more than 7 blog mistakes people make, but having coached a lot of people in blogging, and owning a high traffic blog myself, I have identified these as some of the worst offenders. It's estimated that there's 115 Million blogs online, and let's face it, most of them suck. ...
Views: 973(1 vote) - Twitter Marketing with TweetDeck - by Submitted on Jun 05, 2009 from Dave SherwinOne of my favorite Twitter marketing tools is TweetDeck. (http://tweetdeck.com/beta/) It's a better way to use Twitter than Twitter itself! If you are using Twitter in your marketing, TweetDeck allows you to view all your relevant info in one simple console. It's a free download, and currently ...
Views: 966 - How to Build a Powerful Web Presence - by Submitted on May 05, 2009 from Dave SherwinHow good is your personal Web Presence? By "web presence," I mean your over-all exposure on the internet. One way to find out is to ask yourself these questions: 1. Google your name. Are you on the front page? Second page? Or are you M.I.A. (Missing In Action!) 2. Do you have a Facebook ...
Views: 854 - 4 Laws Of Marketing - by Submitted on Apr 23, 2009 from Dave SherwinWhile there's many laws of marketing, these four laws particularly apply to the home based market. And while they are very simple, I think the reason for failure among the home based market crowd is often a misunderstanding of one or all of these laws: Law 1. It’s a numbers game. Whoever ...
Views: 756 - On List Building: 5 Principles Of Success - by Submitted on Apr 09, 2009 from Dave SherwinI'm going to share some thoughts on list building, because I think it's the biggest weakness home business people have. If you have been in a home business any length of time, you've heard some guru say, "Treat it like a business." But too many people don't know how to do that. Here are five key ...
Views: 741 - Myths And Reality Of Duplicate Content - by Submitted on Mar 27, 2009 from Dave SherwinThere is so much bad information out there about duplicate content, that I want to cover the issue, what it is, why you might want to use it, how you should use it, and where and where not to use it. (There are two types of duplicate content, dupe content within a site and dupe content between ...
Views: 643 - Keyword Competitive Myths - by Submitted on Mar 24, 2009 from Dave SherwinSomebody in the network marketing business asked me today if they could really compete in keyword competitive situations. In other words: why try to get natural traffic if I'm competing against so many people? How can I compete? It's a great question, and a common misunderstanding. But here are ...
Views: 772 - Why You Should Read the National Enquirer - by Submitted on Mar 20, 2009 from Dave SherwinBelieve it or not, the ultimate place for copy samples is the National Enquirer. To demonstrate why, I'll ask you a question: which American newspaper pays it's writers the most money? What would you guess? The USA Today, Wall Street Journal, New York or Los Angeles Times? Those would be good ...
Views: 725 - The Lighthouse Marketing Parable - by Submitted on Mar 19, 2009 from Dave SherwinFor four years I have been developing a marketing principle we call "Lighthouse Marketing." People love the imagery of the Lighthouse, and since we started, it seems like the principle of attraction has become the next big thing. Recently I picked up a coffee table book about Lighthouses by ...
Views: 675 - Daily Method of Operation for Marketers - by Submitted on Mar 17, 2009 from Dave SherwinI recently made some changes to my daily method of operation, after attending the Stompernet LIve 7 event. One of the things that was really cool for me was being in a room with so many talented marketers. Many of them were millionaires and every presenter was unbelievably successful- and I ...
Views: 747 - Your Online Legacy: The World is Watching - by Submitted on Mar 12, 2009 from Dave SherwinThe days of content disappearing into cyberspace are over. Everything we do online is tracked, recorded, and often displayed somewhere. Each of us is tweeting, face-booking, and you-tubing a legacy that our great grandchildren will read. The question is, will we be proud of our online legacy? ...
Views: 622 - 5 Deadly Marketing Mistakes - by Submitted on Feb 24, 2009 from Dave SherwinThe 5 biggest marketing mistakes I have seen (and done myself!) are things that can be easily corrected. It's been said that "A problem identified is a problem half solved," so after personally coaching hundreds of people, and seeing everything from miserable failure to fantastic success, here's ...
Views: 727 - 30 Ideas for Press Release Marketing Topics - by Submitted on Jan 13, 2009 from Dave SherwinHave you heard the buzz about press release marketing, but are confused as to how a press release can benefit you? Then you're not alone. Most entrepreneurs believe press releases are only for giant corporations, so they aren't using them. Which just means more opportunity for you. It used to ...
Views: 688 - Link Popularity Definition and Case Study - by Submitted on Jan 06, 2009 from Dave SherwinLink Popularity is critical for those of us who actually want to get our sites noticed. And if you want to build a long term, sustainable income and lead source with your site, you need to understand how the search engines measure and qualify the links into your site. Link Popularity ...
Views: 712 - My New Uber Marketing Attitude - by Submitted on Dec 30, 2008 from Dave SherwinI had an epiphany lately that really effected my own marketing attitude. I wanted to write about the "250 Article" concept. It's simply a theory that article marketing success hits at around the 250 article mark. I was hesitant to write about it, because in my space (the work from home/ make ...
Views: 710 - 3 Sweet Article Marketing Strategies - by Submitted on Dec 22, 2008 from Dave SherwinArticle Marketing has been promoted as one of the key online business building strategies for years, yet very few people have been successful with it. I think the main reasons people fail with it is because they perceive it as being a lot of work, and they don't see results quick enough. Two ...
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