Harvey McKay has said, "Ideas without action are useless." This gap between knowledge and action plagues customer feedback systems. For more than a hundred years, businesses have gathered customer feedback with the goal of using it to increase customer retention and sales. Early customer ... Views: 1367
Gathering customer feedback is a crucial part of doing business. In order to survive, a company must understand its customers’ motivations, gripes, and desires. Mediocre companies conduct customer satisfaction surveys. So do the greatest companies in the world. However, elite organizations ... Views: 916
Is your organization customer-focused? This is a useful question anytime, but the recession of the last year has made your answer crucial. As the economy turns around, customer-centric organizations will be best equipped to take advantage of growing consumer confidence, as they will have the ... Views: 1451