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  • The Influence of User-Generated Content on Travel Purchase Decisions - by Nicole Hansen
    Submitted on Oct 23, 2020 from Nicole Hansen
    User-generated content has been an integral part of our decision making journey. Be it fashion brands, salons, restaurants, or travel booking agencies, 79% of people admit that their purchase decisions are highly impacted by user-generated content. UGC plays an active role in the travel ...
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