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- Power of Sampling – Key to Insightful Data - by Now that we have driven home the point about how data is major contributor in driving strategic business decisions, it’s time to understand how to access this authentic and quality data in the whirlpool of information. Read on to find out about sampling and how it is the key to gather insightful ...
Views: 351 - The Big Buzz of Data | Data Collection Agencies - by What is Data? It is collection of facts, opinions and observations expressed in the form of numbers. What is Data Collection? It is systematic gathering and measurement of these interests from authentic and reliable sources.
Why is Data collection important?
Because it provides real time ...
Views: 298 - Data Collection Methods and Why Are They So Critical - by The main purpose of Data collection is to capture quality content that seeks to answer all the required questions that have been posted.
There are several ways to categorize data collection methods, in which most are falling into the fields of qualitative or quantitative data ...
Views: 306 - IMPORTANCE OF QUALITY SAMPLING: THE PURSUIT OF EXCELLENCE! - by Enough has been said about how important data is and how sampling is the key to gather resourceful insights from the whirlwind of information. It’s Now the time to address why you should invest in quality sampling and how you will reap benefits from the results in due time!
Recruiting authentic ...
Views: 237 - Engaging Respondents : How Should you Cater to Lifeblood of Market Research Industry - by Survey Panelists are the backbone of market research industry and the stronger the backbone , the more support and cushion it provides .Despite having the means and knowledge of that little nugget , we do a poor job of putting our panelist first. As important as the respondents are , it is ...
Views: 202 - Power of Sampling – Key to Insightful Data | Data Collection Solutions - by Now that we have driven home the point about how data is major contributor in driving strategic business decisions, it’s time to understand how to access this authentic and quality data in the whirlpool of information. Read on to find out about sampling and how it is the key to gather insightful ...
Views: 322 - Weaving Stories with Data | Panel Recruitment Services - by There is absolutely no doubt that Data is an indestructible tool and it’s hard to argue with the cold statistics. But how do we leverage that? How do we engage our audience with the help of graphs, complicated numbers and diagrams? How do we make the data resources accessible in a ready to ...
Views: 303 - How to Conduct a Diversity Survey - by Being a diverse organization means you should employ people with various demographics. For every business, it is essential to achieve a broader perspective in their hiring process.
According to research, 57% of employees want to see their organizations increase diversity. So, what’s the major ...
Views: 325 - FIVE DATA COLLECTION METHODS & TOOLS FOR RESEARCH - by The goal of data collecting is to collect high-quality information that answers all of the questions that have been asked. Businesses and management can extract quality information from data collecting, which is necessary for making educated decisions. For corporations, organizations, and even ...
Views: 353 - How to Design a Survey that Yields Legitimate Results - by The fact is if you want to know what others think, go and ask them. In marketing circles, this usually leads to surveying customers to determine what’s going on in the world. Companies use surveys for several reasons, to identify customer satisfaction, in deciding how to launch new products, to ...
Views: 359 - CATI In Market Research: Time To Use Phone Surveys - by CATI stands for ‘Computer Assisted Telephone Interviewing’, which acts as market research that completely relies on a computer screen to set up a questionnaire. The interviewer reads these sets of questions before the respondents who answer those questions. AI and automation are becoming usual ...
Views: 343 - Reasons Why Loyalty Programs Are Imperative For Marketers - by Attracting new customers is the hardest part of any business but what is more challenging is retaining those customers for a longer run. Providing good customer service is not enough to maintain a strong relationship with potential customers. So, how small businesses or start-ups can plan to ...
Views: 281 - Second Wave of Pandemic – What does it mean for Business Industries? - by The second wave of the pandemic has left the country in a state of ultimate panic and utter chaos.
Businesses are constantly searching for new ways to tackle and survive the second wave. But the good news is, whilst the resurgence of Covid has dented, it has not debilitated the ...
Views: 306 - Importance of Data Collection in Lead Generation Service - by Marketing is all about conversions and leads. And this is the only reason most marketers lose their prospects. Focusing more on leads sometimes results in ignorance of establishing long-term relationships with customers.
So how are you sure your interest and your consumer interest are the ...
Views: 321 - Redefining Customer Feedback to Boost Sales | Expert Market Research - by At the time when the customers have multiple of options to choose from, how do the marketers make their brand stand out? How do they ensure their target audience not only prefers buying their product/service but also recommend it to their friends and family? How do they stay relevant in this ...
Views: 302 - Affiliate Marketing – Generating leads and driving business - by As marketers or business owners, our main aim is to stay ahead of the competition by deploying innovative strategies and tools. But have we ever stopped and looked around at the tools already in hand and best utilized them for driving our growth? The case in point here is affiliate marketing. ...
Views: 315 - Affiliate Marketing Strategies to Boost More Sales - by The covid-19 pandemic has put countries on the edge of an economic downturn. So, in response to this, the approach and priorities of customers have been changed. And the brands are re-evaluating and making changes in their marketing strategies.
Marketing can be costly for businesses if you do ...
Views: 308 - How to Conduct a Diversity Survey - by Being a diverse organization means you should employ people with various demographics. For every business, it is essential to achieve a broader perspective in their hiring process.
According to research, 57% of employees want to see their organizations increase diversity. So, what’s the major ...
Views: 367 - How to Leverage Qualitative Research to Boost the Customer Experience - by Customer experience is the main objective of any business. For your business, creating a great customer experience is far more than just customer service. You have to get into the shoes of your customers to know exactly their needs and wants to build longer-term relationships.
Many companies ...
Views: 401 - Market Research Industry: Pulling back to feet after lock down - by The global pandemic COVID-19 has brought challenges for every business. To remain operational in this unprecedented time, organizations have to shift from offline to online mode. This situation is dire for the market researcher industry also. With more than ever demand for insights about change ...
Views: 435 - Growth of Brands in the time of Crisis - by As the world is facing drastic lifestyle changes due to the pandemic COVID-19, so is the change in the behavior of the consumers and the organizations are being witnessed globally. Brands need to adapt and devise strategies to remain relevant during and after the crisis.
According to research ...
Views: 385 - How to Drive More Sales Using NPS Surveys? - by NPS or Net Promoter Score is a management tool that is used to measure the customer experience of your brand. The scores of the NPS survey collect both qualitative and quantitative feedback and gauge the loyalty of your customers towards your brand. The respondents give a rating from 1 to 10 ...
Views: 492 - Role of Research and Insights during Pandemic - by The pandemic COVID-19 has brought unprecedented challenges across the globe. Due to this, the change in consumer behavior and attitudes is natural. In these situations, it is difficult for many consumer-driven organizations to stay close to their customers while navigating the global crisis. The ...
Views: 488 - Consumer Reaction to COVID-19 - by The pandemic COVID-19 has raised many challenges by bringing the world to a health, economic and cultural crises. The changes in consumer behavior are natural and have been noticed. They are likely to shift towards safety and wellness products to keep their near and dear ones protected. Globally ...
Views: 455 - Panel build & management - by A panel is a pool of people who have voluntarily come forward to participate in engaging surveys and divulge their valuable and extensive opinions. At Solugo, we are masters of this game of building an authentic & most diversified pool of panelists. Our competency combined with vast yet ...
Views: 464 - Combating Survey Fatigue - by Surveys provide insights about how customers feel. To achieve a crystal clear picture more and more surveys are being conducted by top MNC’s leaving respondents to feel uninterested or bored of surveys. This results in the drop of response rates leading to poor quality of information. Read on to ...
Views: 463 - Survey Solutions - by We translate your survey requirement into comprehensive and meaningful questionnaires so that you can extract real time insights out of it. We conduct more than 1000 + survey a year providing data collection, sample management and detailed analysis of the same for our clients. We leverage our ...
Views: 531 - MEASURE YOUR CUSTOMER SATISFACTION LEVEL AND AGAIN DEEP INSIGHTS! - by Understanding what your customers like or dislike about your brand and product can help you make improvements and show you listen to their feedback. The best way to get this feedback is with a customer satisfaction survey.
Get more info : Please contact us : ...
Views: 475 - Online research to the Rescue - by With the advancement in technology, increased use of the internet, and a majority of the people accessing the online sources it has become important to change the ways of doing business. With time, adapting the changes in the environment makes you stay relevant in competitive market and hence ...
Views: 440 - TECH SOLUTIONS - by Our comprehensive and cost effective IT solutions (tools/software) for project management, panel recruitment and dashboard engagement, CAT-I market research and data collection ensure smooth functioning and streamlining all the internal processes and provide cost effective project ...
Views: 538 - Ways to get honest customer feedback and improve customer satisfaction - by Steve Job, Co-founder of Apple said “Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.”
He capsized in a nut shell what we have been trying to tell you all this time. Great customer service is essential for the ...
Views: 506 - How to Analyze Survey Data? - by Feedback surveys are the best way to know how your business is performing. Once the data is collected, it needs to be processed. Data, when processed, becomes information and this information is powerful. When armed with this powerful information, there is no stopping you to improve, grow and be ...
Views: 551 - Learn About Your Customers: Tactics You Must Try! - by The most important part of any business is its customers. Customer satisfaction and retention is the key to growing business as it leads to more revenue generation avenues through their positive word of mouth. Observing consumer behavior before and after the sales of goods and services is the ...
Views: 447 - Beginner’s guide to collect product feedback - by The paramount importance of customer feedback needs no introduction. There are several pieces of research which suggest how the average customer loves being asked about their experience with a brand or a product. Asking questions to your customers regularly helps you unearth nuggets of wisdom ...
Views: 399 - How real-time customer feedback helps you to build your brand? - by For any organization there is no better marketing than the word of mouth and no relationship is more important than with the customer. As a key to any good relationship, communication is an essential way to build, maintain and foster customer relationships. This not only raises a healthy brand ...
Views: 510 - Personalizing Customer Experience - by Customers feel obliged when they receive special attention and personalizing is one of the best ways to do so. Providing the products and services according to customers’ needs and demands is personalization.Whether you contact your customer through email, social media or advertisements, it ...
Views: 438 - Customer Retention: – The Ultimate Guide - by Customers are the assets of any business. As much as it is important to acquire new customers, it is equally important to retain the existing ones. Retaining customers helps in the growth and development of business. But customer retention is easier said than done. The competitive market and ...
Views: 508 - Lead Generation: A small guide - by Lead generation is the way or process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Attracting companies to your products and services can be done in a number of ways. But some methods will work better than ...
Views: 529 - Ways to measure customer experience success - by A good customer experience is a stepping stone to growing, successful business. As important as it is to create the best experience for customers at every touch point, it is equally important to measure your strategy from time to time in order to refine it. Read on to find out how surveys help ...
Views: 498 - Social Media – Is it really that important? - by In 2010, Ariel did a marketing campaign with now-retired IPS Officer, Kiran Bedi which according to a report by Economic Times boosted its revenue by up to 200 % in that fiscal year. In April 2017, Starbucks cleverly capitalized manufacturing scarcity via Instagram for its Unicorn Frappuccino ...
Views: 634 - Customer Experience Strategy – Ways to go about it - by In previous articles, we established how enhancing customer experience leads to increased customer retention, higher customer satisfaction, increased revenues, and reduced customer churn. This is a universal fact and every business in the world stands by it. Still, some companies record more ...
Views: 398 - Redefining Customer Feedback to Boost Sales - by At the time when the customers have multiple of options to choose from, how do the marketers make their brand stand out? How do they ensure their target audience not only prefers buying their product/service but also recommend it to their friends and family? How do they stay relevant in this ...
Views: 478 - Redefining Customer Feedback to Boost Sales - by At the time when the customers have multiple of options to choose from, how do the marketers make their brand stand out? How do they ensure their target audience not only prefers buying their product/service but also recommend it to their friends and family? How do they stay relevant in this ...
Views: 398 - Affiliate Marketing – Generating leads and driving business - by As marketers or business owners, our main aim is to stay ahead of the competition by deploying innovative strategies and tools. But have we ever stopped and looked around at the tools already in hand and best utilized them for driving our growth? The case in point here is affiliate marketing. ...
Views: 591 - CATI RESEARCH - by CATI is Computer Assisted Telephonic Interview which aids in penetrating difficult to reach audience in large numbers. It is a B2B market research technique which is used for conducting surveys via telephone interview. The questionnaire is scripted in a software application which can also be ...
Views: 482 - PROJECT MANAGEMENT - by At Solugo, we take care of the complete project management life – cycle for our clients. Our experienced experts manage diverse panel providers from testing to launching to managing a project until its completion. Our involvement covers both pre& post field requisites for a project.
What ...
Views: 455 - Fraud detection and Prevention measures - by If you are from the market research industry, chances are high that you may have dealt with various fraudulent activities that take place. The tools and technologies that are used to make our industry effective and efficient are also making easier for the scheming activities to happen. But how ...
Views: 446 - How to get the best out of Survey - by Long gone is the time when surveys were just done as a formality to collect feedback from the audience. Now the feedback shared is carefully analyzed and forms the backbone for the important business decisions. The data is a powerful tool and many organizations have come to rely on it to get an ...
Views: 431 - Employee Engagement – Why should you give a damn about it? - by If you don’t give a damn about your employees, be prepared to bid them goodbye. They say, “Keep your employees happy so that they don’t use your Wi-Fi to search for the next job” and we agree. Only attracting top talent from the market isn’t enough. The extra hard work goes in retaining the ...
Views: 409 - Engaging Survey Respondents – 5 ways to go about it - by In the market research industry, panelists are the key to derive authentic data. They give their valuable time in completing the surveys and for that, they demand our utmost respect and gratitude. One way of showing that is keeping them constantly engaged to ensure a positive experience. But how ...
Views: 388