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Articles from Spiros Tsaltas | Selfgrowth.com
- Your USP in 2019: redefining it & Rethinking it - by Submitted on Jan 20, 2019 from Spiros TsaltasRethinking and Redefinig your USP By Spiros Tsaltas This article is a combination two lectures that I gave a few weeks ago: one for the Hult Prize at the U. of Ghana and one at the Sogakope Startup Day (an event co-sponsored by HIREghana). What is a USP? Allow me to start with a ...
Views: 1222 - Your USP in 2019: redefining it & Rethinking it - by Submitted on Jan 20, 2019 from Spiros TsaltasRethinking and Redefinig your USP By Spiros Tsaltas This article is a combination two lectures that I gave a few weeks ago: one for the Hult Prize at the U. of Ghana and one at the Sogakope Startup Day (an event co-sponsored by HIREghana). What is a USP? Allow me to start with a ...
Views: 1162 - Inbound PR : Spiros talks to Iliyana - by Submitted on Jun 17, 2018 from Spiros TsaltasThis is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this topic. Her book was published end of April/ 2 months ago- yeap, really hot off the press. Iliyana works for Hubspot, the company that ‘gave’ us Inbound ...
Views: 886 - Human Issues in Startups - by Submitted on Jun 17, 2018 from Spiros TsaltasThis is just a list of human- challenges that we all face in any organization, but they tend to be/get a bit more ‘escalated’ in Startup environments, especially if it is your first Startup experience. The 1-to-1 Challenges These are issues that your employees or colleagues, or ...
Views: 682 - an Intro to Dark Social - by Submitted on Jun 17, 2018 from Spiros TsaltasWe have been writing about Social Media, Inbound Marketing and Customer Loyalty. Let’s have a look today specifically on (using) WhatsApp. Although we use WhatsApp as our Business Case Example since almost everybody is using it, all things mentioned here are applicable for any other Dark ...
Views: 941 - All you ever wanted to know about Business Plans - by Submitted on Jun 17, 2018 from Spiros TsaltasThis article is based 'loosely' on my same-topic interview for GBC Radios' Uniiq Business Hour program of past Thursday, the 15th of February; this is by no means an full and comprehensive look at Business Plans. There are a lot of myths and misperception regarding what a Business Plan is, what ...
Views: 825 - Digital Vietnam: When Analytics go Wrong. - by Submitted on Jun 17, 2018 from Spiros TsaltasI was a bit bored during the weekend and I started watching on Youtube a History Channel Documentary which had a reference on the Vietnam War and mistakes made by the American side. Basically what American Military did was using measurements and analytics the wrong way. And to my eyes, Digital ...
Views: 823 - PPC campaigns in Ghana - by Submitted on Jun 17, 2018 from Spiros TsaltasThe motivation for this article was this very question asked during a Digital Marketing workshop Ibukun was facilitating a couple of weeks ago in Accra. PPC: What is it? PPC stands for Pay-Per-Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is ...
Views: 898 - Inbound PR: The New PR - by Submitted on Jun 17, 2018 from Spiros TsaltasYou most likely have heard of Inbound Marketing – a famed tool used by all marketers today for spotting, developing and nurturing prospects to become customers. Inbound Marketing was created a bit more than 10 years ago by a company named Hubspot (by the way, they have a very good & free online ...
Views: 991 - Consumer Touchpoints for Marketing & PR - by Submitted on Jun 17, 2018 from Spiros TsaltasThis is an extract from a talk that we gave on April 18th 2018 at MEST (Meltwater Entrepreneurial School of Technology), as par of our CSR Activities for April, the International Month of Customer Loyalty Why care about Consumer Touchpoints? The most common mistake Marketers do, is to ...
Views: 790 - Customer Loyalty & the Bowman's Clock - by Submitted on Jun 17, 2018 from Spiros TsaltasCustomer loyalty and client retention is the primary focus of our PR Firm: HireLoyalty. If you have followed our past articles, you would have seen that all the topics which we write about end up with how the companies can influence customer loyalty and retention. At HireLoyalty we believe that ...
Views: 976 - 2018 + Digital Darwinism - by Submitted on Jun 17, 2018 from Spiros TsaltasAlmost every professional has the right tools for his/her trade and Digital Marketers are no exception to it. A lot of times, we are asked by clients or even other colleagues: what is the best tool for this or for that digital marketing functionality? This is a natural, intuitive and ...
Views: 820 - Customer Effort Score (CES)- A Modern Intro - by Submitted on Aug 06, 2017 from Spiros TsaltasIn the past, I have talked about NPS (Net Promoter Score) as the de facto standard for measuring Customer Loyalty. In 2008, the CCC (Customer Contact Leadership Council) a division of the Corporate Executive Board (CEB is now part of Gardner) created the Customer Effort Score (CES), as a ...
Views: 922 - Turning your Customers into Subscribers (for Startups et al). - by Submitted on Jul 23, 2017 from Spiros TsaltasTurning your Customers into Subscribers (for Startups et al). As consumers, we are all aware that you can subscribe to a magazine, a newspaper, a Pay-TV services, etc... But, let’s turn this thing around: as a company that provides a service or creates/ manufactures a product, can you ...
Views: 981 - How-to make your organization sexier - by Submitted on Jul 04, 2017 from Spiros TsaltasWe have all witnessed a tremendous change in the way organizations are changing forms/ structures and in the ways people everywhere use all sorts of technology to complete their assigned daily tasks. And these trends will keep going on; afterall who can stop evolution, even in business ...
Views: 1210 - Business Continuity Management - Part2 - by Submitted on Jul 03, 2017 from Spiros TsaltasBusiness Continuity Management is a topic that should be of concern to any organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business; it is basically an integral component to your Crisis and Risk Management planned ...
Views: 992 - Social Media Strategy - does Your Business need one? (Part 1) - by Submitted on Jun 25, 2017 from Spiros TsaltasHumans devise strategies every day. Some can be mundane as how to pass and exam or can be as complicated as how to land on the moon. If there is something to be achieved at the end of a task, then having a strategy for how to execute that task is your best bet for success. As the popular saying ...
Views: 1166 - Social Media Strategy - does Your Business need one? Part 2 - by Submitted on Jun 25, 2017 from Spiros TsaltasIn part one of this article, we talked about the importance of a social media strategy and how businesses must focus on having their strategy right. A good social media strategy is absolutely imperative for improved social engagement and profit. Social media continues to grow every day and ...
Views: 1285 - Business Continuity Management - Part 1 - by Submitted on May 01, 2017 from Spiros TsaltasBusiness Continuity Management is a topic that should be of concern to any organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business; it is basically an integral component to your Crisis and Risk Management planned ...
Views: 1336 - Strategic Change Management: Food for Thought - by Submitted on Apr 25, 2017 from Spiros TsaltasAny organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, seems to be in an eternal search for a perfect strategy for implementing and executing Change Management. Completely coincidentally, I spent most of last ...
Views: 1141 - Choosing Board Members Part 2: Food for Thought - by Submitted on Apr 23, 2017 from Spiros TsaltasObviously choosing a BoD properly should result into a visible and measureable set of benefits for any organization. This article will is a continuation of yesterday’s ‘basics’- article. Most of the stuff mentioned here is also applicable when you are setting up a BoA (Board of Advisors) for ...
Views: 1048 - Choosing Board Members Part 1: The Basics - by Submitted on Apr 23, 2017 from Spiros TsaltasObviously choosing a BoD properly should result into a visible and measurable set of benefits for any organization. This article will give you a brief exposure on some of guidelines, rules of thumb and best practices. Most of these are also applicable when you are setting up a Board of Advisors ...
Views: 1023 - CEOs and BoDs: What is their relationship? - by Submitted on Apr 14, 2017 from Spiros TsaltasCEOs and BoDs: What is their relationship? After my previous article on BoDs, I received a few emails/ messages/ comments emails asking that question, so I decide to draft a quick response. I trust this article provides a clarifying answer to this question. The CEO / Managing Director and ...
Views: 1182 - All about ...Smarketing!!! - by Submitted on Apr 12, 2017 from Spiros TsaltasAs an entrepreneur, one of the most important exercises you can undertake for your business is determining the marketing and sales processes that lead to the purchase of your product. The sales funnel is a particularly well-known and overused term in today’s global economy. Yet one mistake that ...
Views: 890 - 6- WhatsApp ways for better Customer Loyalty - by Submitted on Apr 12, 2017 from Spiros TsaltasI have been writing about Social Media, Inbound Marketing and Customer Loyalty. Let's have a look today specifically on (using) WhatsApp. WhatsApp has been growing in leaps and bounds: In 2015, WhatsApp had 1 billion monthly users who... ...Who (the users) exchanged 42 billion ...
Views: 1691 - Board of Directors: A brief Introduction - by Submitted on Apr 01, 2017 from Spiros TsaltasWhat is a Board of Directors. A Board of Directors (usually abbreviated as BoD) is a group (Board) of either elected or appointed people (BoD Members) who together they jointly oversee the activities of an organization. Think of an organization as any group of people who work together in an ...
Views: 1277 - Strategy for StartUps and others Part-3: Risk Management. - by Submitted on Mar 26, 2017 from Spiros TsaltasAny organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, without a strategy it would drift away from its vision, mission and of course from its customers too. This is a follow- up (see previous 2 postings) article ...
Views: 1083 - Strategy for StartUps and Others, Part-2 - by Submitted on Mar 10, 2017 from Spiros TsaltasAny organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, without a strategy it would drift away from its vision, mission and of course from its customers too. This is a follow- up from last week’s posting. Here we ...
Views: 1057 - Client Satisfaction versus Client Loyalty - by Submitted on Mar 05, 2017 from Spiros TsaltasClient Satisfaction versus Client Loyalty It has been so nice to see people happy with their Holiday- shopping carrying their purchases with a smile. But, is a happy & satisfied customer really what any merchant should be after? You are happy with what you bought. No question about it. What ...
Views: 871 - Inbound Marketing as an Art of Attracting Quality Sales Leads - by Submitted on Mar 05, 2017 from Spiros TsaltasIn the irksome sea of marketing techniques, there is one that you -at least- should be aware about: Inbound Marketing. Is it something really new? Well, the concept appeared in 1999 in the book ‘Permission Marketing’, written by Seth Godin. If recalling correctly (again, we might not), ...
Views: 1093 - Strategy for StartUps and Others, Part-1 - by Submitted on Feb 28, 2017 from Spiros TsaltasAny organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, without a strategy it would drift away from its vision, mission and of course from its customers too (yes, non-profits have customers too: they are called and ...
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