Today, live chat is much more than just a customer support tool for the companies around the globe. It is a way of getting all creative and decked up to take customer experience to an entirely new level.
Specifically talking about the banking sector, the customers show an increasing ... Views: 455
Why a remote customer service team?
Well, there are a number of reasons:
i) Remote working has grown extremely popular
ii) Employees working remotely feel a sense of having a control over the environment they are working in and hence are more productive
iii) Working while enjoying ... Views: 423
It’s a no-brainer that acquiring new customers is far more costly than retaining the existing ones. And the best way to do that- a successful customer loyalty program!
As an online business, your objectives’ list may include boosted sales, happy customers, greater brand exposure, lowered ... Views: 479
Co-browsing literally means being there for your customers when they have a query or are simply stuck somewhere amidst the purchasing process. It’s all about making them feel as if you are there by their side to guide them through online processes.
Co-browsing comes into play when agents ... Views: 681
Suppose you enter a showroom and you find this well-dressed, well-spoken salesman keen to tell you the ABCs of each and every product present there. He doesn’t even let you tell what you’re there for and literally slaps all the relevant and irrelevant information on your face! How would you ... Views: 480
Why CRM in the very first place?
The businesses today can leverage the technology so as to collect every bit of information about their website visitors. But what after a lot of data has been collected?
It just can’t be allowed to pile up and go useless. Unless and until there’s an ... Views: 487
The world’s leading brands are more of social media savants today. In fact, every business or brand that cares about its customers is there where it’s customers are present- social media! Social customer support is no longer a trend now, it’s larger than reality!
Businesses around the globe ... Views: 437
Customer segmentation basically refers to the process of dividing customers into groups based on common characteristics so companies can market to each group in an efficacious manner.
Why do businesses need it?
Well, according to a research, segmented marketing campaigns have been shown to ... Views: 439
Suppose you are traveling in a metro. You are sitting on a seat, earphones plugged into your ears and listening to your favorite band. Look around. What do you see?
Well, a normal view today would probably be people totally into their smartphones, isn’t it?
Well, that’s how it is! People ... Views: 528
What’s your idea of brand building?
What all do you think a brand needs to grow?
Well, if you ask us, brand building refers to boosting a brand’s equity directly through advertising campaigns and indirectly through promotions such as event sponsorship. In order to build your brand ... Views: 900
As an online business, you realize the importance of an exceptional customer experience. You strive to leverage the omnichannel customer service. You offer an unrivaled customer support using a mobile-optimized website, social media, live chat, messaging apps and so on!
Oh, did I just say ... Views: 454
They say- Customer acquisition cost is much higher than customer retention.
That’s true but applies only to the businesses that have already established themselves in the lucrative market.
What about the startups?
They’ve got to find the stepping stones in the first place, right? But ... Views: 490
Every business strives to expand. For that requires leads which further requires an effective lead generation strategy.
Now, there are a number of tried and tested lead generation strategies but the one that stands out is the one using PPC.
Want to know why?
Well, PPC advertising has ... Views: 614
Firstly, what exactly does an average order value in business mean?
Well, the term can be described as the average dollar amount a customer spends when placing an order in an e-commerce store.
If you own an e-commerce store, you probably know for a fact that one of the main objectives of ... Views: 486
Ever since AI was introduced, there has been much hype around the technology. There have been a number of speculations that are mere myths and need to be debunked right away.
Here’s a list of the most common ones.
It’s too early if small businesses incorporate AI:
When you’ve just ... Views: 543
Realizing the importance of an exceptional customer experience, every business strives hard to provide one.
But do all of them succeed in doing what that?
Well, not really!
The reason? They probably neglect one of the most important aspects of the customer experience improvement ... Views: 458
Chatbots have taken people’s convenience to some other level!
Whether you wish to book movie tickets or order food or inquire about nearby nightclubs, just talk to the bots and consider it done!
Their growing fondness has compelled the marketers to employ strategies to engage an audience ... Views: 556
Customer service will always be a game changer for every business, no matter what scale or size. So, it’s imperative that every business follows the latest customer service trends so as to keep up with the ever-rising customer expectations.
We made you familiar with the top customer service ... Views: 421
What would be your answer if I ask you to name the essential elements that’ll make your hotel website successful?
You would probably say- an enticing design, an easy navigation, a great user-experience and stuff, right? Well, these elements, no doubt, are important but there’s a lot more you ... Views: 519
With the arrival of holiday season, it becomes mandatory for the marketing teams of the businesses around the globe to roll up their sleeves and plan the biggest email marketing campaigns of the year!
Here are the best tips that can help create killer email marketing campaigns for this ... Views: 581
It’s a no-brainer that every business around the globe needs to take good care of its customers in today’s customer-centric world! So, it’s imperative that they have well-trained, highly efficient customer support team.
But what if your company doesn’t have enough resources to accept new ... Views: 546
The e-commerce market is huge and it continues to grow with each passing year. As more people switch to online shopping, it becomes necessary for the retailers to make their brand visible online.
E-commerce undoubtedly boasts a virtually limitless market. The fact that it is convenient than ... Views: 491
AI-powered customer service has changed the way customers look at a business’s support facilities. The technology has enabled the companies to gain a significant advantage by augmenting human expertise to help unlock new intelligence from data and use it to develop predictive insight.
With ... Views: 558
In today’s era, when we talk about customer centricity, it’s no more just limited to knowing the hidden requirements of the customers and keeping up with their expectations. It is more about a business empowering the customers and what better way to do that other than educating them?
Now the ... Views: 499
A business that values its customers is very well aware of the significance of customer experience. Every department of such a business strives hard to provide the best experience to all its customers so as to gain a loyal customer base.
Is your business too focused on your customers? If ... Views: 631
E-commerce is all the rage today.
Anyone with products to sell is setting themselves up online.
The reason?
Businesses today don’t just want to sell, they want to gain an exposure, they want to reach out far and wide! As a result, the online competition is growing more intense.
Now ... Views: 450
So, after going through a number of informative blog posts about the benefits of a live chat support and seeing your competitors moving ahead of you with the help of this amazing tool, you finally put it up on your official website. You’ve now got an exceptional live chat support powered by ... Views: 502
What’s the first thing you do when an angry customer reaches out to your business?
Empathize and leave no stone unturned unless you get the perfect remedy for the situation. Isn’t it?
Well, what if I say, it isn’t over with your customer support team resolving the issue!
Wondering ... Views: 442
Do you think email marketing is oh so outdated?
Well, if that’s so, it’s all in your mind!
Email marketing is undoubtedly a powerful and highly efficacious medium for growing your business. It is far more beneficial than other, more traditional forms of marketing. Here are the top reasons ... Views: 586
Emotional intelligence refers to the capability of individuals to recognize their own, and other people’s emotions so as to discern between different feelings and label them appropriately. It is the ability of individuals to use emotional information to guide thinking and behavior, and to manage ... Views: 511
Building a scalable, repeatable and predictable business that always has a favorable sales growth pattern is not an easy task.
Almost every business is affected by a number of issues that hinder its growth!
Even if you have a promising solution in a lucrative market and have the resources ... Views: 446
Artificial intelligence (AI) has taken the entire world by storm. It has entirely transformed the digital era. All the digital channels being used by the various industries are being redefined by the use of AI specifically with the most amazing invention- chatbot.
Today, chatbots are ... Views: 444
Live chat has left no sector untouched! Whether it is the industrial sector or the hospitality sector, this amazing customer support tool sure has a crucial role to play. Let’s talk about live chat support for the hotel websites today.
What’s the first thing you encounter when you enter a ... Views: 505
Businesses today, place so much importance on their customers and why not? After all, it’s because of and for the customers that a business exists. That’s the reason numerous attempts are made to assist the customers whenever they need help. However, just providing a number of different customer ... Views: 420
Today, customers are smarter, more impatient and quick enough in making decisions. One such example is their preference of a live chat support over other support channels.
Now, the question is – Why do customers prefer online chat services over email and phone?
Well, in order to find an ... Views: 474
Has your business been experiencing a decline in sales recently?
Have the customers been abandoning your business due lately?
Has your overall revenue growth come to a screeching halt?
What may be causing all these mishaps? Not quite sure? Read on to find out.
Unrealistic ... Views: 447
CRM stands for customer relationship management. The term refers to practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. Its sole aim is to improve business relationships with customers, assist in ... Views: 420
In today’s competitive era, every business, no matter big or small, should employ strategies to make the most out of the lucrative market. Businesses should strive hard to stand out and beat not just the ones in their industry, but all the others, that are calling on their prospects and ... Views: 407
According to a research, a customer experience correlates highly to a willingness to consider for another purchase, willingness to recommend, and reluctance to switch to a different provider on a customer’s behalf. Therefore, for any business, an exceptional customer experience is crucial for ... Views: 454
Conversion marketing refers to the act of converting site visitors into paying customers. It further refers to tactics that encourage customers to take a specific action, “converting” a person browsing your website into a purchaser of your product or service. In terms of online marketing, this ... Views: 557
Humans tend to develop certain habits throughout their lifetime. The habits inculcated may depend upon the environment one is surrounded with. A workplace is one such environment that causes an individual to inculcate a number of habits. When it comes to customer support, these habits may have ... Views: 426
Previously customers expected to receive service from an organization on the channel of their choice. Thus companies employed multi-channel customer service technique which made use of voice, email, SMS/text, web, mobile or social media. Omnichannel customer service takes the multi-channel ... Views: 521
A high-touch customer service can be regarded as an advanced version of the traditional approach. In this kind of approach, the basic aim is to anticipate what questions or issues callers will have at different instants of time.
Simply put, high-touch customer service is a category of contact ... Views: 516
The holiday season is that particular time of the year when a business can gain unbelievable profits. However, these days the competition among businesses is high and customers have unreasonably high service expectations, especially during the holiday rush. In order to stand out from the crowd ... Views: 471
A lead magnet is an incentive in the form of free e-books, webinars, whitepapers etc. given away to someone in exchange for their email address. It can even be considered as a bribe that marketers offer to potential buyers in exchange for their email address, or other contact information.
A ... Views: 427
Customer service is the most important aspect of your business as it directly affects the revenue growth. Exceptional customer service can compensate for poor marketing skills, but it’s very difficult to replace a bad customer service with effective marketing.
Bad customer service usually ... Views: 469
In order to qualify a lead, you need to create a simple, one-page document that lists all the crucial questions you want to ask or the information you want to elicit. But first, you need to indulge in a deep. Lead qualification requires you to follow a systematic approach so as to provide the ... Views: 481
Personal branding refers to the practice of people marketing themselves and their careers as brands. It’s the building of your personality in an online format. According to “Brand Yourself”, a personal brand should reflect your actual personality and should not be an idealized version of who you ... Views: 499
Providing an exceptional customer experience is crucial for any business. It decides whether the visitor will turn into a long-term customer or abandon your site and never come back. We cumulated some tips for training your agents for providing an exceptional customer experience. For such a ... Views: 516
Web self- service is a type of electronic support, which allows the customers and agents to access information. It enables them to performs tasks over the internet, without any other interference from another agent in a customer support center.
Web self-service systems employed for ... Views: 411