Every customer base is different and must be handled according to their unique needs. As a manufacturer, your customers may include dealers and distributors along with contractors and end-consumers. In channel sales, each member has their own individual or organizational goals. Although specific ... Views: 812
Loyalty Statistics: The Ultimate Collection
Building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% and 100% (The Loyalty Effect)
Only 26% of millennials said they prefer brands their friends use (NewsCred)
The most important driver of ... Views: 1248
On the list of problems, employers face when considering younger-generation prospects may be the job-hopping phenomenon. The Millennial generation has accumulated a reputation for fickleness when it comes to employment longevity. Job-hopping isn’t any reflection of wishy-washy work thought ... Views: 1194
Statistics on mobile usage and adoption to inform your mobile marketing strategy
It’s no longer a case of asking whether mobile marketing important, we know it is! It’s now a question of using the statistics to understand how consumers behave when using different types of mobile devices and ... Views: 930
You did be hard-pressed to find any company that wasn’t interested in increasing their employees’ motivation and engagement. Consider what engaged, motivated employees look like: they understand clearly what’s expected of them; they’re interested in their tasks; they derive a personal sense of ... Views: 1076
Prepaid Debit Card Incentives – Drive ROI and Increase Sales
CEO Steve Damerow – Discover How Using Prepaid Debit Cards As An Incentive Can Drive ROI and Increase Sales For Your Business from The ISI Group of Companies on Vimeo.
Steve Damerow, the CEO of The ISI Group, is back to talk about ... Views: 844
Why are objects and success symbols so important? For the same reason that an object can be meaningless to one person, but priceless to another—we attach personal significance to objects. Objects are clues and links to our thoughts, memories and emotions. For this reason, they make better ... Views: 855
1. How to land a distributor for your product
There are three basic ways to sell your product:
Sell directly to customers via your website
Sell to retail stores, which then sell to customers
Sell to a distributor, which sells to retail stores that then sell to customers
A distributor is ... Views: 1014
HVAC manufacturers sell products in at least one of three ways:
selling directly to consumers through a website
selling to retail stores that sell to consumers
selling to distributors (who sell to retail stores, who then sell to consumers).
Manufacturers strive for coveted distributor ... Views: 783
Surprising, Disturbing Facts From The Mother Of All Employee Engagement Surveys
Gallup’s data shows 30% of employees Engaged, 52% Disengaged, 18% Actively Disengaged
These latest findings indicate that 70% of American workers are ‘not engaged’ or ‘actively disengaged’ and are emotionally ... Views: 755
CEO Steve Damerow – Learn How Non-cash Rewards Can Increase Customer Loyalty And Drive Sales Better Than Cash. from The ISI Group of Companies on Vimeo.
The CEO of The ISI Group, consisting of Incentive Solutions, Loyaltyworks and Travel Solutions is back to share how you can increase ... Views: 893
There are many ways to motivate your sales force, some more effective than others. But there are a few common motivators that are often used when setting up incentive programs that can have pretty severe, unintended consequences. Today, we’ll explore a few of these concepts and consider some of ... Views: 891
Incentive programs are often promoted as strategies to increase sales. Incentives can sometimes seem like an abstract concept, however, because incentives are rooted in behavior modification. But improving sales with incentives doesn’t have to be just an idea. Several studies and hard numbers ... Views: 954
Manufacturers of HVAC systems can sometimes find it difficult to relay messages about products to their end-users. The HVAC purchase process usually happens through a sales channel that includes distributors, dealers, contractors, or other go-betweens. It is important to build relationships with ... Views: 801