You don't have to be a professional event planner to host a workshop or seminar that gets you clients and generates new streams of revenue.
However, you do need to pay close attention to the details!
Put your attendees' needs first
Dates, times, locations and dress codes, these are ... Views: 2241
Creating and marketing a great webinar is tough. Choosing a webinar hosting platform shouldn't be.
That's why we've researched the top-selling webinar hosting platforms on the Internet and compiled this handy list of pros and cons for each.
We reviewed each application and evaluated the ... Views: 1877
Content marketing.
Yep, that's it. Plain and simple.
What is Content Marketing?
Award winning content marketer Amanda Maksymiw defines it this way: "Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of ... Views: 1492
There are those small business owners who are die-hard social media fans and swear by its effectiveness. There are others who wouldn't touch Facebook with a 10-foot pole. Most of us fall in between these two extremes.
The truth of the matter is that most (notice I didn't say all) ... Views: 1347
Let's be honest! If you look back at the previous 12 months of your life, do you find things that are noteworthy or humdrum?
Noteworthy - (adjective) Significant or unusual.
Examples of things that are noteworthy:
• Accomplishing meaningful goals.
• Building or repairing important ... Views: 1250
You know the feeling. You're sitting at your computer watching the cursor blink. You haven't gotten a single thing done. You've worried about an important client project, all of the phone calls you need to return and made are making mental notes about the errands you need to run. You just can't ... Views: 1234
Live events can be a great way to boost your business... if you work them correctly!
I learned this valuable lesson in a mighty way when I attended my first large event in 2006. I was a new business owner and didn't know what to expect. I was also REALLY intimidated by the price tag... $1,500 ... Views: 1228
After being in business for 7 years, we have learned what it takes to grow a successful business. We had no idea when we started our first Virtual Assistance business that friends, family and associates would constantly ask the same question: "How did you do it?"
Every single day of the week, ... Views: 1224
If you would like a tool that gives you instant access to data that you have collected, you have no need to look any further than Evernote. Why can this be an effective tool for your Virtual Assistance business?
Keep Track of Everything
Evernote has so many cool features that you just ... Views: 1207
Many people are fed up and are looking for another way to support themselves financially. Does this sound familiar to you? It is possible that you have reached your limit of dealing with office politics, feeling unappreciated by your superiors, or just tired of the monotonous grind that you have ... Views: 1188
The success or failure of your business is not left up to chance. It is not a huge mystery as to whether you will accomplish your goals or not. This leads to an important question that you need to personally address: 'What type of person are you?'
At the time you are reading this article, you ... Views: 1185
Creating a marketing video for your business used to mean booking time with a professional studio and paying a hefty price tag. Now you can do many of the same things using your own smartphone. Whether you have an iOS or Android device, you can use your smartphone or tablet as your personal ... Views: 1184
Let me be honest with you. I HAVE A HARD TIME STAYING FOCUSED. Whew, it feels good to get that out (more on this later). Just last week, my husband, Wil, and I finished putting onto paper our major business goals for 2014.
We have some projects scheduled and prospects in the pipeline already ... Views: 1128
You get it. You need to be sending a regular email newsletter to stay in touch with prospects, create sales opportunities and increase engagement with your audience.
What happens as soon as you hit send? You start looking at your reports to see who and how many people are opening your ... Views: 1125
Running a business has been compared to eating an elephant! That is a weighty thought when you consider that an elephant may not be able to fit into your home, let alone on your dinner plate. Similarly, thinking about starting a business (or keeping up with the one you have) may seem ... Views: 1125
I have no doubt that you are an amazing administrative professional. The skills that you currently possess may be enough for you to get starting in your new career as a Virtual Assistant. Although you will need to acquire new skills (as normal), the base knowledge and skillset that you possess ... Views: 1117
Have you ever presented a product or service offer to your audience that you were beyond excited about? But then quickly found out you were the only person excited about it because very few (or no one) expressed an interest? (This has happened to us a few times. You live and learn, ... Views: 1101
Entrepreneurs generally have a lot in common. We're passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a "never-say-die" spirit.
Another thing we have in common is a bad habit of focusing on what went wrong. We ... Views: 1081
You've heard it said that "action speaks louder than words." When it comes to growing your business and increasing your revenue, action screams 10x louder than then wishing, planning AND words combined.
I see so many entrepreneurs stuck in their business and not enjoying the income they could ... Views: 1076
A national survey of women business owners (WBOs) conducted by Web.com Group, Inc. (Nasdaq: WWWW) and the National Association of Women Business Owners (NAWBO) found a pervasive sense of economic optimism, including a prediction by most WBOs (85 percent) that more women will become entrepreneurs ... Views: 1069
One of the most challenging aspects of webinar marketing is getting people to attend your webinar (not to mention getting people to buy once they're there!).
But there's a reason webinars are one of the most effective content marketing strategies out there - because they work.
The key to ... Views: 1066
Holding an online contest is a fun, affordable way to grow your email list and engage your followers with your brand.
There are endless ways to create contests, ranging from huge, expensive giveaways ("Win an all-expenses paid trip to Maui!") to contests that don't involve money at all ... Views: 1055
If you are currently employed with a company working as an Administrative Professional and are wondering how you are going to transition into your own home-based Virtual Assistant practice, the thought may have crossed your mind to start your business part-time. This likely led to a number of ... Views: 1052
Entrepreneurs generally have a lot in common. We're passionate about our work. We care deeply about delivering high quality products and services to the people who need us. We have a "never-say-die" spirit.
Another thing we have in common is a bad habit of focusing on what went wrong. We ... Views: 1048
Your subject line can make or break your email marketing efforts.
With the right subject line, you'll make an impact with your list members and encourage them to open your email and take a look inside. Also, you can increase your sales, deepen your connection and be more valuable to the ... Views: 1040
It goes without saying that to be taken seriously in the business world today, you MUST have a website.
One of the first things prospective clients will do when introduced to you and/or your brand is to "Google" you to see if what you have to offer is what they need.
You want to make sure ... Views: 1039
You can become a very successful Virtual Assistant if you focus on the right things at the right time. For example, if you are interested in becoming a virtual assistant but have not yet started your business, that is the perfect time to focus on YOU. Here are some things that you want to ... Views: 1037
Doesn't it feel great to receive commendation for the work you do? There's nothing better than knowing you've truly made a difference in someone's life or business and have helped them reach a new level of success.
Even better than your personal feelings is the fact that receiving positive ... Views: 1034
You say that you want more clients. Is that really true? Examine your marketing efforts over the past six weeks. What have you done to actually enroll new clients? Perhaps you sent a few emails out. Maybe you made a few new connections on LinkedIn. What have you really done? I want to challenge ... Views: 1032
There are likely tens of thousands of people who need the solutions that you provide. It is up to you to make sure that they receive your information in a way that is going to produce the greatest results in the least amount of time. Content marketing is the way to create lasting relationships ... Views: 1027
As you start to plan your marketing activities for the new year, one aspect of your strategy you will want to give serious thought in the coming year is developing a higher level of engagement.
Engagement simply means your audience's reaction to your marketing. It's when they follow through ... Views: 1024
Do you find it hard to believe that you can create or accomplish anything that you want? I used to have that problem. When growing up, I was very shy. My shyness stemmed from feelings of inadequacy. I always thought, "I'm not good enough, smart enough, strong enough, fast enough... " ... Views: 1019
Think for a few minutes about the last book that you have read. How long has it been since you started or completed a book? Reading deeply and widely can help you tremendously in your Virtual Assistance business. Let's take a look at several of the benefits that you can gain from picking up a ... Views: 1017
You want to build your email list. You also want to grow your social media following.
While both marketing techniques can be effective in and of themselves, using them together gets you better results.
If you have a large following on Facebook or Twitter, just imagine being able to capture ... Views: 1013
Are you currently using webinars as part of your content marketing strategy?
If not, you may have an outdated idea of exactly what a webinar is and just how powerful webinars can actually be.
In the past, webinars were used primarily for product demonstrations and to usher customers ... Views: 1013
Are you a Virtual Assistant who is looking for an easy way to collaborate with you clients and stay organized? If you are having difficulty staying organized in working with your clients, you may have too many locations where you store stuff.
For example, if you have 5 different clients that ... Views: 999
There is only ONE reason you should have a presence on social media for your business.
That's right. Just ONE.
The reason is - to use the platform to connect with ideal prospects and get them on YOUR mailing list.
It doesn't matter how many fans, followers or connections you have if ... Views: 996
Finding new prospects for your business is similar to dating. At the first encounter there is a level of attraction that causes a person to want to get know more about the individual who has caught their attention. After learning more about this attention grabbing person, a decision is made as ... Views: 994
Websites can be full of articles, resources, answers to frequently asked questions, training opportunities and more. No matter what format information is in on your website, it boils down to this - the content is magnetic!
What is magnetic content?
It is content in any format that is ... Views: 988
Many entrepreneurs reach out to me for help because they have hit a wall and finally got sick of their perpetual state of overwhelm.
Have you ever found yourself trying to figure out which way is up? Or perhaps you've been completely confused about what steps to take to grow your ... Views: 986
You may be familiar with the phrase, "throw enough against a wall and something is bound to stick." That might be true, but as you market your business (which is really just sharing solutions with people who are already looking for them) wouldn't you rather know what is going to stick before you ... Views: 984
Did you know that...
• 91% of consumers reported checking their email at least once a day. (ExactTarget)
• 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
• For every $1 spent, $44.25 is the average return on ... Views: 983
Companies with active blogs receive 97% more leads (Content+ 2013)
• 74% of consumers prefer to receive commercial communications via email (Merkle) and email marketing has an ROI of 4,300% (Direct Marketing Association).
• Social media sites and blogs reach 8 out of 10 of all U.S. ... Views: 983
These days, you never know how a new customer will hear about your business.
It can be in a crowded conference center with 2,000 people, or it can be in a small café during a conversation between friends. It can also happen online - whether that's through a post on Facebook, a question on ... Views: 981
If you’re using webinars to grow your business, there is nothing more important than the timing, format, and structure of your presentation. Some marketers argue that these technical aspects of your presentation are even more important than the content itself!
Why?
Because it is the ... Views: 979
Staying focused and blocking out distractions is easier said than done. In addition to the myriad of requests, messages and tasks that have to be handled each day, you also have to fight against your own bad habits and tendencies. Figuring out what works for you can be a process of trial and ... Views: 978
Building a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive "yes, I can do it" mindset.
Easier said than done, right? Here are 5 keys to help you ... Views: 973
As a small business owner, you've probably given some thought to your target market. After all, you're not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right?
You're simply trying to sell your product or service to the people who ... Views: 972
Keeping your business profitable requires a combination of strategic planning, focus and consistent effort.
This is especially true when it comes to marketing your products and services. I find that many small business owners struggle with "feast or famine" in their bank account. One of the ... Views: 967
Many entrepreneurs think the best marketing tactics cost a fortune and require budgets of thousands per month.
The truth is that any small business owner with any budget can implement the following 3 marketing tactics with hardly any financial investment.
The best part? These tactics are ... Views: 965