Marketing is not bad. In fact, it’s one of the most beautiful things in the world. Sound surprising? By the end of this article you will see how powerful and elegant the tool of marketing can be in your life and business.
Some beginning entrepreneurs have a strong negative reaction against ... Views: 670
Your business card can bring you more leads, more clients and more riches…but only IF you know how to leverage its full potential. The humble business card has got to be the most underutilized marketing tool of all…yet it has the power to churn out riches into your bank account like a ... Views: 680
Your list of leads and clients is your retirement. It’s your goldmine that will feed you and your family for decades to come. Your first priority in marketing is building your list. Your second priority is building a relationship with your list over time by providing excellent value again and ... Views: 981
I see too many well intending entrepreneurs fail to make the money they deserve because they try to hit a homerun with a big info product their first time up to bat. There’s a secret to creating info products that are successful…start small! I’m about to show you the exact ... Views: 806
What I’m about to share with you is a secret so juicy that most copywriters don’t dare let it out to the public because it could put them out of business. It took me about four years to refine this technique and now I’m ready to spill the beans to you. This one hidden technique ... Views: 644
Fact: You will sell more when people know, like and trust you.
Fact: People trust you when they feel connected to you.
Fact: Your voice can reach out and connect with people more powerfully than your written words.
The power of sound can’t be underestimated…especially in your marketing. Your ... Views: 914
There’s nothing more frustrating than trying to move forward on a project and getting stuck. It’s frustrating because you may spend days, even weeks, spinning in your head with no solution in sight. Maybe you have to write an article, deal with a high-maintenance vendor or produce an info ... Views: 948
If you are like most people, you hate selling. It’s unnatural and uncomfortable pitching yourself or your product. But, not to worry – there’s a solution! You can “sell without selling” when you have an information marketing system. I’m going to show you over twelve ways how you can use the ... Views: 1064
Branding is one of those marketing tools that people spend too much unnecessary time splitting hairs over. In most cases you can find your brand in 30 seconds or less by answering one simple question.
I know this will upset some people so let me make it clear that I’m talking to small business ... Views: 723
Your list of leads and clients is your retirement. It’s your goldmine that will feed you and your family for decades to come. Your first priority in marketing is building your list. Your second priority is building a relationship with your list over time by providing excellent value again and ... Views: 731
I’m often asked how much info you should give away in a free Special Report and other information products. The fear is that if you give-a-way too much people won’t buy more from you. In this article, I give you a simple way that shows you exactly what to give-a-way and what to hold back on so ... Views: 868
It’s shocking how many leads and clients you can get with a special report. A simple 10 to 20 page document powers more punch for your marketing strategy than any other tool. Every day you can have people pounding at your door hungry to hire you when you use a special report (also called a white ... Views: 1017
Storytelling is the most underutilized tool in marketing. Yet storytelling not only makes it easy for people to get to know, like and trust you…it also increases sales!
Think back to a speaker you heard at a seminar. What do you remember about the talk? The theory? The principles? I doubt it. ... Views: 821
Like many people, you’ve heard you can build an income online with an e-book, but when you tried to write and sell yours, it took too long and didn’t generate the sort of income you wanted.
The reason people don’t do well trying to sell their e-book is, they don’t know how to integrate it ... Views: 908
When you have a look at the different ends of the selling-buying process, you find many of your prospective customers don’t like to be sold too, and many marketers like yourself often don’t like to sell. Yet every business person knows they have to get clients somehow. Information marketing ... Views: 800
Lots of people think business networking is difficult. And it is, if you don’t have a simple, effective approach that takes the hard-sell out of the process.
Since so many people know how to do business networking the hard way, I am going to show you how to do your business networking the easy ... Views: 875
At first, understanding marketing can seem as confusing and confounding as trying to understand the opposite sex. What you think will work produces no response. What you like may not be what your target market actually wants. There¡¦s a marketing style that elite, wealthy entrepreneurs use¡Kbut ... Views: 727
Your irresistible offer is what you dangle in front of your target market that gets them salivating. Every product or service you have needs to be positioned as something irresistible that your audience needs right now. Your goal is to get them jumping up and saying, “I HAVE to have that!” ... Views: 796
There is a cure for writers block…and it’s probably not what you think. In fact, if you follow these five simple steps you can permanently end writers block forever. This five step technique is as old as paper and pen. (You can also use this technique to get un-stuck in any area of your ... Views: 850