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Articles from Dan White | Selfgrowth.com
- Branding in a Crowded Marketplace: Differentiation is Key - by Submitted on Jan 08, 2013 from Dan WhiteThe rate at which brands succeed and fail in today's ever-changing society is mind blowing. With our fast-paced evolving world, brands are discovering that their previous strategies are no longer effective. While simply slapping a logo everywhere may have been a successful approach several years ...
Views: 827(1 vote) - The Interview: How to Find the Right Branding Firm for Your Company - by Submitted on Jan 08, 2013 from Dan WhiteBuying branding services can be a difficult task and it is often gone about the wrong way. Part of my job at Matchstic is to handle incoming requests from companies interested in working with us. There are different ways to go about this process, some that work well and some that can be time ...
Views: 2545(1 vote) - Brand Marketing and Trends: Relevance vs Fads - by Submitted on Jan 08, 2013 from Dan WhiteIn a world in which new trends and fads come and go in the bling of an eye, brands can often become confused in the midst of this constant change. As a brand, deciding whether or not to give into the many trends that come and go can be a difficult decision and one that can have significant ...
Views: 1134(1 vote) - Success if Failure - by Submitted on Jan 08, 2013 from Dan WhiteFailure happens to everyone. What determines whether or not success is eventually achieved is the response to that failure. In branding, we designers encounter a great deal of failure when determining a logo and the overall graphical feel of a brand. Logos are constantly being rejected by ...
Views: 3020(1 vote)