In the interest of complete transparency, I want to be absolutely clear about my intention in writing this article: My aim is to hit you hard and repeatedly with the 'yes' hammer until it's permanently embossed on your head and in your mind. My hope is that you re-wire your knee-jerk reaction ... Views: 1234
The more competition you face, the greater the need to highlight the differentiation -- the unique advantage of your product or service -- in order to succeed in the marketplace.
Differentiation-based leadership places the onus of grasping, defining and communicating that differentiation on the ... Views: 1175
Subhead:
How to carve out your own slice in the market and charge more, attract more clients and enjoy greater confidence.
Body:
In the olden days, when there was just one blacksmith in each town, it was easy to brand yourself as the best blacksmith around.
If someone needed a blacksmith, ... Views: 1121