Sometimes a theme will just show up organically, and since last week I was talking about the fabulous power of a good testimonial I thought, why not continue the theme of free (or nearly free) video marketing ideas for your business that you can do right now?
Today I want you to share the ... Views: 986
Two Steps To Focus Your Mind Before You Step Into The Spotlight
"Make it matter.” What do I mean by that?
First… Think of your big picture. Even if, at this moment you don’t know the “how,” go ahead and picture the impact that you would like to make in the world .
Consider too, that if ... Views: 3088
5 Steps to Get You Feeling Like a Rock Star in Your Video and Media Opportunities
What’s the number one reason people hesitate on moving forward in the use of video or other visual media in their business? I’ve found it to be nearly always fear of some form.
Ranging from absolute ... Views: 1357
To film or not to film?
Creation of your visual brand is a powerful marketing step. That’s a given. But what if you are trying to reach executives? Don’t they prefer charts, figures, whitepaper and written statistics to video?
Truth is, executives are just like the rest of us. A ... Views: 1004
The question I am asked most often has to do with fear management; What do I suggest for “stage fright.” Whether you are speaking to a live audience or into a camera, the same trepidation may surface.
For each person, the source may be different, so a blanket answer is not a guaranteed ... Views: 1160
Republican politician Newt Gingrich is known to tell a story about a lion and a field mouse; a lion can use his hunting skills to easily capture a field mouse with ease any time he desires, but at the end of the day, no matter how many mice he’s gotten, he will still be starving.
What Newt’s ... Views: 1604
There are those extraordinary, memorable speakers that command the highest respect and have created multi million dollar businesses. You see them just once, become an immediate fan and recommend them to everyone you know because of your great experience.
And then there are all the ... Views: 1089
My husband has a little plaque in his office, a gift from his father, with the words, “Winners never quit, and quitters never win!” We have all heard it. In fact, years ago that saying was uncontested, considered true as the gospel.
Well, times change, and our understanding of how we can ... Views: 1165
Have you pictured yourself a go-to guest expert on TV or sharing your expertise to live audiences? Do you watch news segments with interviews on current topics and say, “Heck, I can do that!” Ever sit in an audience at an event and wish you could grab that microphone next?
Guest ... Views: 1495
Feel like you’re never going to stop those shaky knees and pre-performance nerves? Here are a few ideas to help you get past the debilitating effects of the jitters:
1. Appreciate them. I know it sounds crazy, but acknowledge the nerves as though they are an old friend, and know they are ... Views: 1673
While Valentine’s Day focuses primarily on romantic love, I would like to invite you to escape the frenzy of your local greeting card store, which at this time is probably looking as chaotic as the once-yearly shoe sale at Barneys, and widen the lens through which we see “love” this month. ... Views: 1144
Inspiration from the Golden Globes
Hollywood’s A-listers are lucky to have designers that cut specifically for them. Did you see Claire Daines at the Golden Globes in her gorgeous hot pink dress sewn with perfection for her by Calvin Klein?
Unfortunately, most of us do not fall into ... Views: 1118
How to Keep Answers Short and Effective
Did you know that not only can long-winded answers be hard for the audience to follow, but they can actually cause your interview to go off track? Concise answers can keep you in control, and THAT’S where you want to be!
Brevity is the key word here. ... Views: 972
Five Foods to avoid now and any time you need to be “on”!
There is a lot of focus on food and drink during this season… we are shown how to make it, how to serve it and how to make “healthy” versions of our favorites. Holiday foods are traditional, comforting and all-out yummy. They are ... Views: 1076
Why your words may be working against you in your video script
One of the main causes of discomfort for many entrepreneurs when they attempt a promotional video is the words they are trying to say.
Most often entrepreneurs and experts will come to their video shoot with a script derived ... Views: 1234
As I sip my morning coffee and view last night’s election results, I’m evaluating the power of the media once again; I’m contemplating if a small tweak here and there in the candidates’ media presence could have changed the outcome. I find myself reflecting to a conversation just a few days ago ... Views: 1145
Pack up those limiting beliefs and move into your comfort zone
What a great feeling it is to toss that last moving box into the driveway, walk back into your new place, and realize that you have created “Home.” This is where you come after a long day, where your routines are established, ... Views: 1208
Four mistakes you should be sure to avoid
“We will never have him back again! I’m exhausted!”
These are words you never want to have said about you after a radio or TV interview.
I am the one who said them.
The target of my frustration is unquestionably an expert in his field; he is a ... Views: 1087
How you can use the power of empathy
The intense attraction we have toward reality TV is glaringly obvious.
Nothing new here, right? But what is the IT that attracts fans to these shows in the first place? What can we learn here, and how can we apply that to the presenting of our story ... Views: 2157
There’s the old saying: “It is better to give than to receive,” but really, that’s only the half of it, right?
“Giving is better than receiving because giving starts the receiving process,” said Jim Rohn.
Deepak Chopra, in The Seven Spiritual Laws of Success, refers to the Law of Giving: ... Views: 2552
My presentation was so good in the bathroom…what happened?
It’s an old actor’s comment after flubbing an audition, “I was so good in the bathroom at home…”
Has that happened to you? You felt prepared, your research was done, your key points were solid in your brain, and you did your ... Views: 2110
How to entertain an audience in a time of personal turmoil
Have you ever been hit by an emotional boulder? Maybe you just got a disturbing phone call from a family member, had a fight with your significant other or a business emergency that shakes your emotional foundation like a southern ... Views: 1022
Many people have been have been inspired by the buzz about a very recognizable TV producer’s search for the next big TV show host! If this sounds familiar, you already know I am talking about Oprah. Whether you are going for Oprah’s contest, or you have your sights set on other networks that ... Views: 2032
Do you know someone that enters a room with flair? They don’t just slide in…but they command a certain amount of attention and recognition. People will glance at this newcomer as they walk by. If they have not been introduced, chances are they soon will be. (Being drop dead gorgeous is not ... Views: 1175
3 Ways to “Get Over It!”
The issue of negative body image seems to be, quite frankly, beaten to death. Resurrected, and beaten again.
Everywhere we look, we see headlines condemning the media for creating this obsession with our bodies, and yet, the headlines themselves are developed from ... Views: 1390
I saw a painful surveillance video the other day showing a thief attempting an escape from police by climbing a ten-foot ladder. He plummeted to the ground on the first attempt. The sirens grew louder and he tried again, and fell. In fact, he fell five more times to the cement floor of the ... Views: 2170
Have you ever noticed how some of the best motivational speakers seem to have trouble completing a thought?
It’s not that they don’t know what to say, but I’m referring to the way some will leave a sentence hanging in anticipation of the audience completing it: For example, a speaker might ... Views: 1080
Find the freedom that comes from giving you a break
Are you a perfectionist? If your automatic response is “no!” I invite you to take a closer look; there is a well-meaning perfectionist in every one of us!
Wanting to be the best, and see things executed to the highest level of quality is ... Views: 2737
We have heard the phrase, “God doesn’t make junk,” but do we realize how divinely equipped we each are? Do we wake up in the morning and see a reflection of God’s best work in our mirror, or do we focus on the negative? Do we see only the things that we would like to improve in our lives ... Views: 2091
You may already be familiar with the term, “sound bite:”
A sound bite is a phrase that can be pulled intact from an original broadcast and re-used in another venue. So what is the value of a good sound bite? Let’s assume that a good sound bite is about 30 seconds long. We know that 30 ... Views: 1495
Have you taken a trip in a small plane? I mean truly small… the type that requires a limit of one carry-on bag only? Aside from the apprehension that I personally feel about bouncing around in a small airplane, I feel a slight anxiety about the packing of this all-important bag.
“Carry on ... Views: 1448
“Loosen the reins up, don’t hold her so tight!” yells my instructor across the arena. “You are absolutely nuts,” the frustrated voice in my head yells back.
It takes more than a leap of faith to loosen the grip on the fantastically energetic quarter horse as I am watching the fence posts ... Views: 1688
Perception of behavior is innate, we have been evaluating behavior and movement since our cave dwelling ancestors relied upon discernment for survival. Actually, in some ways we still rely on acumen for our well being on a daily basis, but now we may not even realize what we are doing. Working ... Views: 1573
I had a fantastic Saturday with an intimate group of amazing women in business. Each of them had a story that was so intriguing and each possessed a passion for what they did; they just glowed when they had the opportunity to talk in length about what they did. But, when it came time to give a ... Views: 1106
I have been at odds with a crooked palm tree for a long time.
Every time I would enter my bedroom, my eyes would inevitably focus on this plant and I would sigh in irritation. For whatever reason this palm has grown sideways, twisted, and then just slightly upward. It defies the rule of a ... Views: 1120