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Articles from Bill Stoller | Selfgrowth.com
- The 10 Commandments of Press Releases - by Submitted on Jun 12, 2007 from Bill StollerThe 10 Commandments of Press Releases by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp In baseball, it’s said that you know an umpire is top-notch when you never notice his presence. If he’s doing his job, he won’t ...
Views: 1290(2 votes) - The 10 Most Common Publicity Mistakes -- Don't Sabotage Your Success! - by Submitted on Apr 05, 2006 from Bill StollerThe number one rule of being successful in the world of publicity (or in just about any other field, for that matter): Don't sabotage your efforts with dumb -- and easily correctable -- mistakes. Here then are the dumb things that publicity seekers do. Avoid them, and you'll be well on your ...
Views: 1242(2 votes) - How To Create An Online Newsroom The Media Will Love - by Submitted on Aug 01, 2005 from Bill Stollerby Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp From time to time, people ask me how public relations has changedduring the two decades in which I’ve been seeking publicity. Myanswer: technology. Twenty years ago, ...
Views: 1473(3 votes) - Press Releases for Every Occasion - by Submitted on Jan 04, 2005 from Bill StollerTo many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that’s aprescription for failure. You know ...
Views: 1410(2 votes) - The Ultimate PR Edge: Getting Reporters To Open Your E-Mails - by Submitted on Jul 21, 2004 from Bill StollerYou know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. Here’s what you don’t know: The vastmajority of e-mails sent to journalists never get ...
Views: 1393(2 votes) - The Four Seasons of Publicity - Building an All-Year Publicity Machine - by Submitted on Feb 10, 2004 from Bill StollerIf you’re like most publicity seekers, you probably think oneproject at a time. You’ve got a new product coming out in April,so you send out a release in March. You’ve hired a new executive,you’ll put out a release when she’s on board, etc. For hard-core publicity insiders, though, there’s a ...
Views: 1760(3 votes)