While you work well to optimize your website to rank well on search engines and obtain better customer traffic online you surely need to check that are your efforts fruitful for your website or not. When this is a major concern for a website owner he may use Google analytics tool which can help track the number of visitors, site relevancy over search engines and much more. It is an effective tool which can be used with proper knowledge and if you need to learn using this tool you may obtain easy help from SEO Training Institute In Faridabad.

It is a most useful and widely used tool which utilizes ample of data from the site traffic and manages it wisely. When tracked using Google analytics a website owner or an SEO expert get a clear cut data of what efforts are required to be enabled to a website which could help gain right traffic over website and a good ranking over search engines. It also helps you analyze that what types of users are coming to your website and thus you can manage your website as per the needs and requirement of those users so that they continue coming on your website. Even though Google analytics is already a better and enhanced tool but there are several tricks with which one can enhance experience over Google analytics and these are:

1. Make a SEO dashboard – With this dashboard you will be able to receive alerts of the recent updated that have been introduced by Google every now and then. This is necessary because Google keeps on implementing new changes every now and then which can somehow affect your website. On this basis you can bring in necessary changes to your website for better rankings.
2. Searched keywords data – Writing content that included right keywords is a tough task because these keywords may only help you obtain right ranking in search engines. It is difficult to understand that which keyword will actually help you get right users and for this you can use the Search console acquisition feature of Google analytics that will help you identify that which keyword are searched mostly as a query so that you may include those keywords to achieve better rankings and traffic.
3. Know your best page – With Google analytics you may know that most users are interested in which page of your website you can make it more interesting to receive more traffic and by knowing this you can try changing other pages as well like that page to make the complete website more interesting for your users.
4. Know the referral traffic – Google analytics also let you know the referral traffic you are receiving to your website and from which sources. With this you can learn to get new back links to your website. Google analytics brings up better link building opportunities for website owners.
5. Change as per research – Google Analytics helps you find what is working and what isn’t according to which you can bring in necessary changes and innovation to improve your website both for search engines and for your users. This can be checked with Annotation option available in Google analytics. Check it and then optimize your website accordingly.

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With these easy tricks using and managing Google Analytics and data over it becomes quite easy for users. By tracking on Google analytics one can brings in necessary changes for betterment of website and its users but in case you still need to learn better skills for using Google Analytics you may obtain an enhanced course from Internet Marketing Training Institute.

Author's Bio: 

My name is Lucky and I am trainer in digital marketing My name is Lucky and I am trainer in digital marketing training institute in Faridabad. Institute name is Digital Aim School.