Target Your Audience

As you sit down to write an article you need to ask yourself who is going to be reading this and how can I help them? As I have mentioned in several of my articles the trick is not to create something with the intent to “make” it go viral. The trick is to create a blog that contains valuable information and is well written and then it will go viral. This same principle applies when looking to increase your readers’ interaction. Interaction increases continued readership. You can read more about fostering readership in our article, How to Create a Strong Readership.

It is really important to have a clear idea about who you want to reach with your article. If you want an effective article you should focus on specific group of people. So, first of all you’ve to define your target audience. After defining this you can analyze your target audience age, gender and income. Think about their age, gender, their living area, and lifestyle, income level.

After analyzing all this stuff you’ve to plan for writing. Think about your target audience what they need to know. What type of information you can bring to them? Clearly identifying the "who" and "what" underlying your articles will serve to keep you focused.

Once you have established the "who" and the "what", it's time to focus on an idea. Once you've compiled a list of problems or issues, select one or more to focus on as a topic for your article. From there, you can break the idea into several detailed points which you will expand into your article content. Remember, just focus on a one topic for each article. Deal with a only single problem. Give them helpful tips, resources, and other information that will leave the reader with a solution the can use right now.

I have a good friend who owns a helicopter flight school, when he sits down to blog he is communicating to an entirely different audience than you or I may be intending to communicate with. With this in mind make sure that you are targeting the correct audience. If your blog is geared toward an audience looking for information on kite building you won’t want to write a post that directs most of its attention to model airplane building. You may want to write a blog comparing the similarities and difference between the two but your main goal of the blog post should be appealing to your readers’ main interests.

You may want to write a list of questions that you would be interested to know the answers to if you were new to the niche which you are blogging in and answer those in a article or two.
1. What is your target audience?
2. Where they located?
3. What do they think about your current writing?
4. What would you like them to consider about your brand?
5. How will you attract them to your articles?
6. Who else is competing for their devotion?

Make sure that your articles do not wander from the main subject. The more on target your posts are, the more likely your readers are to return to your article and share it with others they know. Blogs are meant to be dedicated to one subject such as professional networking, vintage car restoration or triathlon training.
It doesn’t matter what is your mission to identifying and gaining the devotion of your target audience is the necessary means to reaching those objectives. Your target audience is very important in the achieving of goal.

It’s really beneficial in the long run. You are require to conducting a market analysis. By knowing your target audience you can be more confident in the steps to take to fix with that audience. By focusing on your abilities you can promote your brand through your content. Here are some questions that you should ask to yourself before writing.

I would like to leave you with one last though when targeting your audience in your articles. It is a good idea to re-read your articles from the perspective of a reader while in the editing process. Make sure that it captures your attention. You want to be sure to give complete thoughts in your writing. Give your readers some food for thought to spark their own ideas and comments on your article.