How to be More Persuasive for a Successful Presentation

Most people who deliver their presentations in the workplace will spend their time looking to impress their bosses, work peers, committees, and customers and so on. The presenters will have the information pertinent to their subject of discussion and illustrate with power point or some other visual aids. They will do their best to convey their information to their audience and probably be glad to have gotten through with their act. The purpose of a presentation is to sell your audience and most individuals think that they will get their point across by just simply presenting the information. I’m sure that this information is all pertinent and well thought out, but in order to have a great impact on your audience you have to follow a formula. A successful presentation has to be persuasive just like a sales pitch and a lot of times that it what a presentation is all about – trying to convince your audience.

Giving a Winning Presentation

A persuasive presentation has to grab the audience right from the start and your title should do just that. The title of a presentation should be a solution for what the audience has come to listen. If you were giving a presentation on a new process that your team had developed that will save the company a lot of money in the manufacturing process but will require some initial expenditures that over time will recoup the initial costs you would probably create a title something like “A New Process Development that Will Reduce Our Manufacturing Cost for a Higher Profit Margin”. This title will probably get the attention of the bottom liners right from the get go. Now that you have a great title you will need to develop three key points, why only three? , Because your audience will not be able to remember more than three points. Each one of your points should be a breakdown of the three most important things you will want to touch on and those key points should be in order as the first, second and third of importance. Each point should be substantiated with an example for instance to prove your points just like an attorney presents facts and evidence to a jury. The example should include a date, who was involved and what the outcome was. Do you see how this is working so far? We had the title that hooked our audience and then a logical flow of points that we are selling to the audience and backing them up with credibility. After we have given our last point we will then close by and only by going back through and reciting each point and only the points without anything else that will cause you to “oversell” and then reiterating the title. It will probably sound like this so by altering the current Fetzer valve , cutting down on machine waste, and reducing production time we will have “A New process Development that Will Reduce Our Manufacturing Cost for a Higher Profit Margin” Bam! You have just closed you audience!

Developing an attention getting title and backing it up with key points to substantiate your purpose will help you be more persuasive for a successful presentation.