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Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how they will be better off if they read the rest of the ad. Use action verbs. Save ten dollars is a stronger heading than Savings of ten dollars because ... Views: 1621
Ever want to write a funny book or a humor column? Or add spice to your newsletter editor or web page so that people read beyond the typical drivel that sends otherwise eager-to-spend customers into a boredom-induced coma?
Here are my top ten favorite humor tools for you, along with real live ... Views: 2117
Everyone has something they want the world to know. A tips booklet is a great way to do that, creating author status and a marketing tool for yourself in the process.
You may have considered writing a book. Many people entertain that possibility. Fewer have actually followed through once ... Views: 5311
The fountain of personal wisdom may be as close as your nearest pen.
That’s because keeping a personal journal can be a powerful way to ease anxiety and nurture your spirit.
The word "journal" may mean 100 different things to 100 different people. For a psychologist, it denotes a tool for a ... Views: 1431
The fountain of personal wisdom may be as close as your nearest pen.
That’s because keeping a personal journal can be a powerful way to ease anxiety and nurture your spirit.
The word "journal" may mean 100 different things to 100 different people. For a psychologist, it denotes a tool for a ... Views: 1255
A query is a sales letter you send to a potential publisher offering an article or other work. Properly crafted, the query can increase your income and save you oodles of time. Although most often used for magazine articles, queries can also be sent regarding books, web content and other ... Views: 1119
"I don't know if I should put 'writer' on my business card," I murmured.
"Then don't," my wife said in her infinite wisdom. "Put 'author' on it."
"But if I put 'author' on, none of those big companies with overflowing coffers will want to hire me as a writer," I said, wondering if George Bush ... Views: 1966