Whatever you’re selling, you must reach out to a decision maker. All kinds of selling techniques are used, but the bottom line is decision makers are people. They have identifiable needs, preferences, and even motivations for what they buy. They have goals, dreams and hopes.
That couldn’t ... Views: 2092
With Spring around the corner, the ground is thawing and seedlings are sprouting up from the soil. It raises the question: What’s your plan for growth?
Like cultivating your garden for growth, successful entrepreneurs realize that what is happening on the inside will always be reflected on ... Views: 1873
The other day, I was looking all over the house for my brand new pair of shoes. I checked the usual places, searched the unusual places, and even rummaged through unexpected places. Eventually, I found them underneath a chair where they lay waiting for me to find them again. Of course, if I ... Views: 1078
Have you ever noticed that when you have two magnets one side repels while the other side attracts? No matter how much you try, if the magnets are not positioned with the right poles, you can’t put them together.
Without realizing it, your marketing messages very well may be repelling your ... Views: 1098
Imagine one day you wake up, jump out of bed, and are excited about starting your day. You head toward the kitchen to pour yourself a cup of coffee and sit down to breakfast. As you start zoning out while drinking your first sip of java, your excitement turns into anxiousness as you think ... Views: 1160
Have you ever asked yourself, “How can I get my business to the next level?” This is a common question I receive and recently answered on a Q&A call for my Success Circle members.
One of the important elements to get your business to the next level is that your business cannot be dependent ... Views: 1214
Have you ever made a commitment that didn’t stick? Perhaps you resolved to begin a new exercise regime but stopped it after week one. You may have even resolved to draw in more clients, but didn’t invest in yourself to learn about the latest marketing or networking techniques. Maybe you even ... Views: 1811
Imagine for a moment that you’re sitting in a meeting and you look down at your cell phone to discover that several people just signed up for a workshop you’re hosting four weeks from today. Each person that signed up immediately received an automated message from you with details on the ... Views: 1022
How to Create Your Tipping Point
In his book, The E Myth Revisited, Michael E. Gerber said "It’s been said, and I believe it to be true, that great businesses are not built by extraordinary people but by ordinary people doing extraordinary things.” His statement couldn’t be more true ... Views: 1117
If you’ve been feeling that social media networking is invasive or a waste of time, you’re not alone. The ability to reach many people inexpensively has become popular especially with small business owners, some of them brand new entrepreneurs. With so many people trying to navigate this ... Views: 959
One of the first steps new business owners check off their list is designing their website. After all, you figure it can help establish your credibility and attract new clients. Fast forward a couple of months and you haven’t gotten a single person visiting your site.
There are many reasons ... Views: 1070
One of the best things to draw in new clients, quickly establish credibility, and create massive momentum and exposure in your business is speaking. Whether you organize your own workshops on a regular basis or get booked to speak in front of groups or associations, it works well to ... Views: 1169
In high school, I ran on the track team. While I was often placed in the sprinting events, my true passion was long distance. My coach never put me in long distance because I was built with a sprinters body not a long distance one. But I knew that to finish any race involved mental stamina ... Views: 1143
How often have you driven to the mall, work, or back home without really thinking about it or eaten a meal and not really savored it?
Days can pass by while our minds are elsewhere, common in ambitious go-getter business owners who are often thinking about the next step. Yet, life unfolds in ... Views: 1024
Does it seem impossible to work less and earn more? In order to get more done, it has probably been ingrained that you need to invest more time. You might have even gotten into a habit of working 12 or more hours a day, perhaps because you think you’ll be viewed as more accomplished than your ... Views: 1569
When you think of the end of the year, what do you think of? Most small business owners think of taxes. It’s not only a good time to analyze, but also plan ahead for the next year.
Since I developed a business blueprint complete with identified metrics, it’s easy to see how I’ve done ... Views: 1421
The path to growth is often not a course in adding or obtaining something, but of removal or letting go. We’re bombarded every day to produce, expand and accumulate more. All of this has its place; however, it’s opposite - learning to let go - is a hidden key to growing personally and ... Views: 1378
Are you still trying to figure out how to integrate social media into your Marketing Mix? You’re not alone; many small business owners are confused about how to blend social media into their business. You might have signed yourself up for LinkedIn or Facebook but you find yourself wondering if ... Views: 1304
“Any successful relationship, whether personal or business, is unique to every pair of individuals and evolves over time. It starts out tentative, fragile, full of unfulfilled possibilities and expectations. It grows stronger with experience and familiarity. It matures into trust and ... Views: 1275
Edmund Hillary said, “It is not the mountain we conquer, but ourselves.” It’s true. We think it is the mountain that must be conquered but it is what’s happening on the inside that paves the way.
Many people doubt that they can create something really significant in this world. ... Views: 1255
Fran excitedly hops into the conference room where Accounting is meeting and is just thrilled that she just landed one of the biggest accounts of her career and the largest in the company’s history. Rather than the excited response she anticipated, she was riddled with questions about how the ... Views: 1274
Originally a maritime reference, the phrase “steady as she goes” referred to the ships that navigated difficult waters. It was important to keep the ship steady so that it didn’t take on water.
The old ships would sail along especially well in predictive seas. The first sign of ... Views: 1472
Isn’t it interesting that we know each individual has a different style of communicating and doing things, but many people never really realize why that is? Yet, when we realize how individuals behave, we can be more effective in providing information the way the other person wants to receive ... Views: 1792
Frequently, small business owners are excited to build their business, but often have lulls in their motivation. What most people don’t realize is that you derive your motivation from your natural hardwiring. When you create awareness about your natural hardwiring, you will be able to tell ... Views: 3474
Have you ever been stopped by fear – fear of conflict, fear of taking risks or fear of failure? The problem is, it is innate for some people and holds them back from doing what it takes to get more clients and create a life and business of their dreams. We’re all naturally hardwired a certain ... Views: 3708
If you want to become a masterful strategic networker, you have to be the one that makes it happen and that means taking a proactive approach to referral marketing. “Don’t wait for the good luck referral. Good luck if you get one, good luck if the person referred to you will talk to you, and ... Views: 1818
In its simplest form, communication in business is conveying a message through a channel. It can link ideas and things and is a mechanism for connectivity and interaction. Communication is expressed in words, pictures, gestures, signals, and colors. In its most basic context, there is a ... Views: 2043
Procrastination can be detrimental to an entrepreneur’s productivity and business growth. It sidelines a project or product going to market. Everyone has a certain activity they choose instead of the project they should be working on. Once you identify those procrastination pitfalls, it’s a ... Views: 2104
Six months into your fiscal year is a half way point for many small business owners to assess their performance compared to the goals and objectives that they set at the beginning of the year. This intermediate assessment acts as a pivotal point in time to determine whether or not your plans ... Views: 2271
For millions of graduating students, this time of year brings an end to familiar surroundings and leads to brand new beginnings in just a few short months. This transition period is not unlike a new entrepreneur starting up a business or a seasoned business owner trying new projects, a new ... Views: 6615
One of the biggest challenges for today’s small business owner is that there is a volume of information that’s out there and your prospective clients are bombarded with that information every day. Today’s small business owner needs to be more laser focused than ever to target their market ... Views: 1663
Social media marketing is a process of creating relationships and is a compelling strategy that gets you links, attention, and traffic. Once you’ve determined your goals and targeted audience, how you execute your strategy makes the difference between social media success or social media ... Views: 1630
It is more imperative than ever to build a business model that remains buoyant in today’s marketplace. To keep your business sailing, your business model should describe the rationale of how you will create, capture and deliver value.
As you review or build your business model, consider ... Views: 1132
While driving down the freeway gazing at the car in front, I noticed its bumper sticker: “If nothing changes, nothing changes.” It’s true, if we continue to think and behave in the same way, we will continue to get the same results.
Scientific research shows that when you carry out ... Views: 2033
Given that the average new entrepreneur puts in over 60 hours per week and has family responsibilities to consider, you may experience goal conflicts in your life. This conflict could be a recipe for burnout if you’re unclear about your direction and what it takes to get there.
First, it ... Views: 3624
The Architect of Your Destiny is Yourself
How do you get to the next level? This is a question I often get from the entrepreneurs I work with. Whether it is a five figure entrepreneur who wants to go to six figures or six to seven figures, I always think of some of the quotes of the wise ... Views: 2525
There are a number of elements to consider when setting up a business, but time and time again I see entrepreneurs struggling with the very thing that describes how their business will create, deliver and capture value: their business model. According to Wikipedia, “[t]he term business model ... Views: 1678
It can be frustrating when you invest your time and energy on potential clients who have requested information but haven’t responded back. You’ve heard that expression, if you do what you’ve always done, you’ll always get what you always got. This request-response-wait model is time consuming ... Views: 2294
With an estimated 495,000 new businesses starting up each month, new entrepreneurs are searching for financing answers.
The key to financing a start-up business is to first understand your business start-up expenses and cash flow cycle. Start-up costs include capital expenditures (hard ... Views: 1370
There are a variety of ways to create demand for your products and services. Most new entrepreneurs forget the defining elements that start creating demand. Try these elements with their corresponding action steps to increase interest in your products/services.
1. Be very clear on your ... Views: 5477
One of the great equalizers for small businesses is that commerce continues to evolve and grow on the internet. According to the Census Bureau of the Department of Commerce, “e-commerce grew faster than total economic activity…” While many naysayers are hyping the worst economic conditions ... Views: 1448
Often times, new entrepreneurs play the commitment game. I want a business, but maybe someone will hire me – I’ll hold off from starting for now. I’m scared about starting a business because I’ve never done it before. Maybe I shouldn’t start because I don’t know if I can be successful. It’s ... Views: 1192
With over 495,000 new businesses started each month, many new entrepreneurs need help making the transition to business ownership. The task in setting up a business can be overwhelming and many new entrepreneurs are overloaded in assumptions about how expensive it is to market their business. ... Views: 1370
Writing about hope in the wake of recession announcements, job losses, and business failures seems counterintuitive. All this negative news calls on emotions of fear not hope. Yet when we hold on to fear, it keeps us in our immediate, short-term thinking. Fear not only stops you from ... Views: 777
It’s that time of year again for your annual performance review but the timing couldn’t be worse. You just lost one of the biggest clients the firm had to the tune of $1 million in sales annually. Although you had your performance review meeting scheduled with the boss a week ago, you just ... Views: 1026
Every workplace has them, that annoying co-worker. But how do you address the issue without alienating the person? While every situation is different, there are three tried-and-true Total Quality Key Principles to use in effective interaction.
Maintain or enhance self-esteem of others.
When ... Views: 2217
In a recent poll conducted by General Nutrition Centers, Quicken, and others show that more than 50% of Americans vow to appreciate loved ones and spend more time with family and friends this year. But how do you actually sustain those New Year’s Resolutions?
Declare It
Most resolutions fail ... Views: 918
The failure rate of organizational change initiatives is estimated between 50 to 70 percent. Many common reasons for this failure rate include lack of organizational infrastructure, unclear direction and focus, lack of resources, and underdeveloped training, and sustainability strategies. So ... Views: 3955
The failure rate of organizational change initiatives is estimated between 50 to 70 percent. Many common reasons for this failure rate include lack of organizational infrastructure, unclear direction and focus, lack of resources, and underdeveloped training, and sustainability strategies. So ... Views: 3955
Before you attend your next networking event, start thinking like a successful business owner. When I have chatted with successful entrepreneurs who earned in the millions, they share stories about their relationships they have with other successful people.
What relationships do you have? ... Views: 742
We are inundated with depressing stories each day and it permeates our conscious thoughts. Just turn on the evening news to hear the latest negative messages. You may find yourself living in “not good enough” or “not ‘this-or-that’ enough.” When the conscious thoughts change to “I’m thankful ... Views: 939