You have likely heard, "The Gold is in the List." This is a very true statement. One of the greatest mistakes I see many professionals make who want to make a great living online is not having a clear focus on building an opt-in subscriber list.
It never ceases to amaze me how often people ... Views: 1103
You have likely heard, “The Gold is in the List.” This is a very true statement.
One of the greatest mistakes I see many professionals make who want to make a great living online is not having a clear focus on building an opt-in subscriber list.
It never ceases to amaze me how often ... Views: 1195
Our experiences are what move us into our life’s work. The choice is whether to respond to whatever life throws at us in a proactive way and keep moving forward, or stay stuck and flounder about.
There are people fulfilling their life’s work each and every day. Some are visible in the ... Views: 1554
You’ve either completed the book, or you are near completion, and now you’re looking for ways to raise awareness about your book. You’re looking for readers, and lots of them.
There are many great ways to gain visibility for your book. However, the sooner you work on publicity the better. ... Views: 1485
I work with many speakers, authors, trainers and consultants who want to gain visibility on the Internet and within their market. Many have heard they can achieve this outcome by submitting articles to various online directories and Ezines. Although this is true, there are pros and cons to using ... Views: 853
For years I have had a recurring fantasy; winning hundreds of millions of dollars in the lottery. How would my life change? What could I do where money would not be a concern? Where would I travel that I have yet to visit? What toys would I buy? And on and on.
A few days ago I had a shift in ... Views: 1186
One of my favorite shows is - America\'s Got Talent. I really enjoy watching raw talent come up from the ranks. There\'s great talent and there\'s... well, let\'s just say, less than great. Week after week acts are eliminated until one stands victorious as the winner.
The mere fact that a ... Views: 1488
One of my favorite shows is – America’s Got Talent. I really enjoy watching raw talent come up from the ranks.
There’s great talent and there’s… well, let’s just say, less than great. Week after week acts are eliminated until one stands victorious as the winner.
The mere fact that a ... Views: 1173
A couple days ago I was listening to a CD by one of the most successful speakers in the industry. He has been around for many years and is considered one of the greats. He is also considered to be somewhat off the beaten path. As much as he is admired and respected by many, he is judged by just ... Views: 1160
The best way to influence people’s buying choices is to offer something they can only get if they work with you or buy your product or those you recommend. What is your expertise? What sets you apart from others? And why should prospects choose you over your competition? This is a portion of ... Views: 1249
If your life ended today are you complete?
What a morbid question to pose one might think. Yet, if you really think about it, what a perfect question to ask ourselves to make sure we are completely in resolve with all we need to be.
Equally, this question is such that it keeps our ... Views: 1290
Have you heard of the documentary Fed Up? I came across it as a result of a search online to do with healthy eating.
In a nutshell the documentary, created by filmmaker Stephanie Soechtig and journalist Katie Couric, investigates how the American food industry may be responsible for more ... Views: 1060
We’ve all heard, “The more we know who our market is, the better.” How true is this? In a word… extremely. After all, if you don’t know who you’re marketing to, you will likely throw a bunch of stuff on the wall, hoping something sticks. Recently, I hosted a ... Views: 663
I have been involved with the Internet for years. I use the Internet as a primary part of my overall marketing. I absolutely love what is possible because of it. However, it hasn't always been that way. When I first began my journey into cyberspace I had no idea that this would turn from a ... Views: 1051
This is the time of year many people start thinking about setting goals for the coming year. Call it what you may, resolutions, intentions, outcomes, goals, it’s all the same. We set an intention to do something and more times than not, within a few days we give in, give up and say it’s just not ... Views: 1217
Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position. In essence blogs are ... Views: 1244
Although some people view blogging as a novelty or a “someday I’ll get around to it” most companies will find great benefit by adding blogs and blogging to their overall marketing strategy. When done correctly, blogging can have an incredible impact on your market position. ... Views: 838
According to Strava, a social network for athletes, most annual commitments begin to crumble by the second Friday in January. For 2020, that’s January 10th.
Year after year, people commit to resolutions with the solemn vow that this year it will be different than in the past, but one more ... Views: 781
Most authors dream of selling lots of books, but often fall short of this goal for one simple reason; fear!
Although the fear may not be overt it shows up in many different ways. One would be the resistance to market and the other not pursuing speaking opportunities where you can sell back ... Views: 1126
Lately there's been lots of conversations, postings in forums and in social networks about whether or not Social Marketing is useful or a complete waste of time for authors. As with any form of marketing you have to decide what is most beneficial to overall goals. The fact is, Social Marketing ... Views: 1313
My emails aren’t getting opened… much less read!
This is an all too common issue for anyone trying to promote and sell via email marketing. People just aren’t responding to email marketing the way they once did.
There are many reasons for the lackluster results…
• People are on overload ... Views: 681
Imagine being so memorable the thought of you pops up when someone sees something tied to your brand. Not only do they think about you, but they can’t help smile. Maybe it’s a phrase that brings you to mind. Or a certain kind of animal. Or an activity.
That’s some powerful branding.
Such ... Views: 999
Daily men and women from around the globe join Social Networks because they "heard" it's necessary to join in the social network craze. Although Social Networks can be a great way to connect with family, friends, colleagues, current clients, potential clients and high school buddies they can ... Views: 1285
Far too often people say, “My business is not working.” Yet when they are given the solution for what to do, they don’t take advantage of it. For example, there was one Shark Tank participant I had a phone conversation with after he appeared on the show. He was frustrated that he didn’t get the ... Views: 1256
Far too often people say, “My business is not working.” Yet when they are given the solution for what to do, they don’t take advantage of it. For example, there was one Shark Tank participant I had a phone conversation with after he appeared on the show. He was frustrated that he didn’t get the ... Views: 1617
Companies are constantly seeking the next new idea when it comes to marketing and sales. Fact is, some of the best strategies have been around for a long, long time. Take presentations – they have been a viable aspect of marketing for untold numbers of people. With the availability of ... Views: 1039
There has been so much hype about how easy things should be and that all we need do is visualize what we want and presto! it appears. Although I am a firm believer in the Law of Attraction, there have been major misunderstandings of what the law is about. It is about visualization, focus, and ... Views: 1808
Life is about pushing limits. At least for some of us. In my world, if you’re not pushing limits you’re not seeing what you’re really made of. If you’re not seeing what you’re made of how will you know what you’re capable of?
When I push the limits I tend to feel incredibly alive. Something ... Views: 1638
One of the most fascinating lies we tell ourselves is if we believe something to be true, right or so, it must be. The fact is, much of what we try to convince ourselves and others as true is often a matter of judgment based on ego. If something is happening that we simply don’t approve of, then ... Views: 1630
Using the Internet as part of your marketing mix can bring with it interesting challenges; a primary one being the amount of competition for the reader’s attention. For the sake of this article I want to talk about two primary types of Internet buyers. There is the impulse buyer looking for the ... Views: 1017
Using the Internet as part of your marketing mix can bring with it interesting challenges; a primary one being the amount of competition for the reader’s attention. For the sake of this article I want to talk about two primary types of Internet buyers.
There is the impulse buyer looking for ... Views: 1077
Want to know how some online experts really feel about the world of Internet marketing? It may shock you to learn that sometimes we just get plain fed up with the garbage that goes on.
On both sides of the fence there are unrealistic promises and expectations.
Making a great living online ... Views: 1085
Want to know how some online experts really feel about the world of Internet marketing? It may shock you to learn that sometimes we just get plain fed up with the garbage that goes on.
On both sides of the fence there are unrealistic promises and expectations.
Making a great living online ... Views: 991
One of the most important things you can do as a list owner is have empathy for your subscribers. What this means is, don’t abuse them.
If you’ve been a member of other lists you might have noticed that they seem to “use” their list members. This can really make you upset and frustrated. And, ... Views: 1241
One of the most important steps you need to take in your business in order to fully serve your market is knowing your customers problems, concerns and worries. You must be able to answer this question, “What keeps my customers awake at night?”
In addition, you must understand their dreams and ... Views: 1019
One of the most important steps you need to take in your business in order to fully serve your market is knowing your customers problems, concerns and worries. You must be able to answer this question, “What keeps my customers awake at night?”
In addition, you must understand their dreams and ... Views: 1072
Most people have heard you can make lots of money online by selling information products. Although this is true, it’s important to lay a proper foundation to get optimum results.
Understanding your unique selling proposition, analyzing the market, and identifying your target market – or ideal ... Views: 662
What would life be like if you could decide moment by moment your state of mind? What if you could have complete control over your response to any situation life holds for you? What if you could live in the space of gratitude and appreciation regardless of the economy, loss, change or ... Views: 1261
What would life be like if you could decide moment by moment your state of mind? What if you could have complete control over your response to any situation life holds for you? What if you could live in the space of gratitude and appreciation regardless of the economy, loss, change or ... Views: 1045
We've all heard stories of people making boatloads of money online by selling information products. Yet for most people making their first $100 would make them very happy. You see, once you make your first $100 the next $100 is much easier.
One of the best ways to develop your first ... Views: 1167
With a new year upon us, now is a great time to put pen to paper and map out your coming year.
Rather than kick back as the year comes to an end, this is the time to plan for a banner 2016. Rather than take a haphazard approach to what you are doing, determine what you really want to see ... Views: 1260
There are primarily two types of people who read my books, attend my seminars and listen to my Podcasts; professionals who are using (or will be using) the Internet in their overall marketing and those who are (or want to be) to making money exclusively from the Internet. The information I ... Views: 1045
Do podcast interviews work? Well, yes and no.
Yes, if you have a clear reason for the interviews, you’ve set up your online foundation and you have a way for people to stay in touch.
No, if all you do is look for interview opportunities but have no back-end plan.
What do I mean by ... Views: 811
One of the greatest concerns for those who do sell online is how to make sales stick and minimize refunds.
Selling someone a product or service is one thing. Making it stick is something else.
If you've been doing business online for any length of time, you know that making your sales ... Views: 1116
Market Positioning is about being first in your customer’s mind; top of the mind awareness.
When customers, clients and potential clients think of products or services like yours, you want to be the one who comes to mind and the one they will do business with.
Positioning drives the market ... Views: 991
Ask most people what marketing is and they will give you the steps and strategies of marketing for an answer. There’s more to marketing than the mechanics. One very important part of marketing is the energy of marketing.
Energy marketing is an energetic connection with your marketing and ... Views: 1300
Ask most people what marketing is and they will give you the steps and strategies of marketing for an answer.
There’s more to marketing than the mechanics. One very important part of marketing is the energy of marketing.
Energy marketing is an energetic connection with your marketing and ... Views: 1019
Low cost reports have become a very popular way to not only get information to one's market, but to also generate handsome revenues. But where can you find great ideas for your report topics?
The answer is a close as your doorstep, television and computer. There is so much information ... Views: 1042
“Milk and other dairy products are the top source of saturated fat in the American diet, contributing to heart disease, type 2 diabetes, and Alzheimer’s disease. Studies have also linked dairy to an increased riskof breast, ovarian, and prostate ... Views: 776
Heart disease is the leading cause of death for both men and women in the U.S. and also the leading cause of death worldwide. More than half of the deaths that occur as a result of heart disease are in men.
Not only has heart disease become a common occurrence, so has diabetes, high blood ... Views: 855