In today’s technology-dominated society, your online reputation can make or break your business. Whether the information being shared about your business is true or false, how you’re portrayed in the online community becomes a reality in the business world. In order to keep your reputation ... Views: 459
Keeping an eye on what your competition is doing should always be a part of your business strategy. No matter what industry you may be in, there is always going to be competition. Having competitive intelligence is a great way to figure out where you are now, as well as where you are going. ... Views: 451
The internet may be buzzing about the historical comeback win for the Patriots last night, but for us in the digital media industry, the Super Bowl is all about the commercials!
According to The New York Times, the average cost of a 30-second ad during Super Bowl LI was $5 million, up from ... Views: 450
Why is it that some service-based businesses never slow down while others seem to have peaks and valleys throughout the year?
Of course, there are seasonal businesses like lawn mowing or snow plowing, but those aren’t the ones I’m talking about.
I’m talking about the businesses that have ... Views: 447
Repeat business, new customers, and referrals don’t happen on their own. It starts with a great experience that “wows” people and makes them want to tell their friends. But then, you need to build on that experience by staying in touch with existing customers while also reaching new people in ... Views: 445
As we’ve said before, at DMC, we love giving back to the communities we serve and helping our clients achieve success while working for a greater cause. In addition to helping our clients achieve their charitable goals, DMC takes on some causes of our own, and right now our goal is to help our ... Views: 441
In today’s digital world, online reviews can make or break a business pretty quickly, so handling them with care is super important. Online reviews are one of the most turned to avenues when deciding to do business with a company or not, judging on good reviews, bad reviews, lack of reviews or ... Views: 434
In this digital era, there are so many offers and gimmicks taking over the internet. With everyone on the hunt for the best deal, how do you keep your clientele loyal to your business?
Retention marketing is one the most important strategies your business should be focusing on. You’ve spent ... Views: 427
Branding. So many people think that branding is just about a logo, and those people couldn’t be further from the truth! Branding strategies go far beyond a logo to encompass the entire identity of your business and all the ways people experience it from the company name all the way down to the ... Views: 423
Branding is an essential aspect of establishing any business. An effective branding strategy can set your business apart in an increasingly competitive market. While most people have a broadly defined idea of what branding means, few truly understand the weight and credibility branding can ... Views: 423
Why is it that some service-based businesses never slow down while others seem to have peaks and valleys throughout the year?
Of course, there are seasonal businesses like lawn mowing or snow plowing, but those aren’t the ones I’m talking about.
I’m talking about the businesses that have ... Views: 418
While it’s undeniable that technology has changed the direct marketing industry, it has not irreparably damaged direct mail marketing. Quite the contrary, actually. Direct mail, in many ways, has been enhanced by web technologies.
Answer these two questions:
How many emails do you get ... Views: 410
Even if you’ve started off managing the marketing of your business strong you will eventually hit a plateau and look for ways to continue growing your business. It is the eternal struggle in business to stay in front of potential clients, create top-notch products, and ensure the best service. ... Views: 405
Last month, TV icon David Letterman launched his new talk show My Next Guest Needs No Introduction on Netflix. His first guest was President Obama.
In his first televised talk-show since leaving office in 2017, President Obama and Letterman discussed everything from parenting and family, the ... Views: 392
At DMC, we truly put our heart and soul into our work. We recently worked with our longtime client, Keystone Heart, to create a one-of-a-kind keepsake for their global team.
Our team worked with them in researching a gift that would last, then we created unique packaging and even completed ... Views: 390
Have you thought about how you will wish your clients well during the 2018 holiday season? We’re guessing the answer is “no.” While we still have a few months until the holiday season officially kicks off, as marketers, trust us when we say NOW is the time to begin planning.
The holiday ... Views: 379
In today’s digital world, online reviews can make or break a business pretty quickly, so handling them with care is super important. Online reviews are one of the most turned to avenues when deciding to do business with a company or not, judging on good reviews, bad reviews, lack of reviews or ... Views: 366
We recently had the pleasure of assisting one of our long-time clients in refreshing their brand. Included in that process was updating their staff photos and obtaining new video footage to be used for their website and various marketing materials.As marketers, we can’t stress it enough how ... Views: 310
Most of the time your website is the first glimpse a potential customer will have of your business. While it’s important to highlight who you are, as well as your products and services,what customers really want to learn about is the results you can achieve for them.
There is a fine line ... Views: 295