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Articles from Kevin Waddel | Selfgrowth.com
- Law Firm Social Media Opportunity to Win New Clients - by Submitted on Jan 23, 2012 from Kevin WaddelIt wasn't that long ago that lawyers viewed public relations and its related disciplines with great distaste. In their view, those were things that merchants did and not practitioners of the law. Times have changed. The business of law has become highly competitive and, as such, lawyers have ...
Views: 450 - The complexities, and lessons, of pharma social media - by Submitted on Apr 22, 2011 from Kevin WaddelPharma social media doesn’t lend itself to the instantaneous, say-anything culture of Twitter and Facebook. There are a lot of regulations about what can and can’t be said to market drugs; more often than not, tweets and Facebook messages must be run by the company’s compliance department for ...
Views: 449 - Energy Social Media Can Power Your Marketing Approach - by Submitted on Mar 06, 2012 from Kevin WaddelTo truly maximize the effectiveness of energy social media involvement, you need to understand that energy social media should be an integrated component of a cross-channel marketing strategy. By combining energy social media efforts with targeted marketing tactics, energy providers can tailor ...
Views: 448 - Public Relations New York Pros Evolve - by Submitted on Nov 28, 2011 from Kevin WaddelPublic Relations New York practitioners as well as their counterparts all over the world have evolved. Public Relations New York pros have gone from flacks and press agents and have become true strategic and marketing partners to their clients. The Public Relations New York scene has ...
Views: 448 - Winning in the court of public opinion - by Submitted on Apr 19, 2011 from Kevin WaddelJudging by Law & Order, lawyers are naturally gifted at handling their own public relations. After enough court appearances and media interviews, they’ve learned which is their best side, how to carry themselves, what to say and how to say it. Any reputational crisis they face is resolved within ...
Views: 448 - A management consulting firm PR company can help small business in great ways - by Submitted on Sep 09, 2011 from Kevin WaddelMany businesses today, whether they are small mom and pop operations or large multi- national corporations, are having a hard time. Running a business is always a risky proposition, but it becomes next to impossible in a recession. The incredibly high expenditures that many business have to ...
Views: 447 - Pharma Social Media: An Examination - by Submitted on Oct 23, 2011 from Kevin WaddelToo many marketers in the pharma world are jumping on the pharma social media bandwagon for all the wrong reasons. A Facebook or Twitter page is created and then used to merely push out promotional content. That's a great way to alienate your community or customer prospects. They'll tune out ...
Views: 447 - Points to consider while selecting a PR firm among Top PR Firms - by Submitted on Dec 20, 2011 from Kevin WaddelAs a business, I am certain you understand how the market has changed significantly over the lat quarter of a century. Kings of industry have virtually vanished, young fledging firms have become behemoths and the whole dynamics of computers and the web have made an impact. In addition, recent ...
Views: 447 - Enterprise IT PR - by Submitted on Sep 25, 2011 from Kevin WaddelEnterprise IT PR is so important because when a large-scale company becomes aware of your IT and wants to buy it that is a huge investment in your company. According to John Gantz, IT Professionals are in the most need for Enterprise IT PR professionals. He writes: “Most ITers are not good ...
Views: 446 - Green public relations firms strive to paint corporations in a more positive light - by Submitted on Jun 21, 2011 from Kevin WaddelIn the modern world, it has become increasingly en vogue for individuals and corporations to green. This means adopting practices and methods of performing the necessary tasks in a day’s work that do not have an adverse effect on the environment. This may seem like a simple task, but in reality ...
Views: 446 - Green Public Relations Strategies Can Make Your Competitors Green With Envy - by Submitted on Dec 17, 2011 from Kevin WaddelIn corporate America today, it is important to be green and get credit for it. And that’s where having a Green public relations strategist involved can really pay dividends. These days, everyone seems to buy into the importance of being green. Large corporations, small startups, ...
Views: 446 - The top PR firms are ones that put the interests of their clients’ above their own - by Submitted on Jul 28, 2011 from Kevin WaddelThe world of public relations is a cutthroat business. The average person on the street might not believe it, but it is absolutely the truth. Competing public relations firms will often use every despicable method in their arsenal just to be able to get a leg up on one another. The amount of ...
Views: 445 - What do Top Public Relations Firms do to stay at top? - by Submitted on Dec 20, 2011 from Kevin WaddelGetting your firm noticed and managing client and customer relations are some of the most important aspects of running a business regardless of what product or service you sell. In short, your image and brand are crucial to generating income and continuing operations. At the same time it is also ...
Views: 445 - Healthcare Social Media and Branding - by Submitted on Nov 29, 2011 from Kevin WaddelHealthcare social media has become a foundational platform in the battle for brand awareness. By branding across all social media venues, healthcare social media tactics can increase the visibility and awareness of your organization, company or products. Of course, social media has become ...
Views: 443 - Law Firm Public Relations Has Come A Long Way - by Submitted on Jun 16, 2011 from Kevin WaddelIt wasn’t that long ago when law firms distained public relations in the belief that it was something that only merchants did. However, in this highly competitive environment in which long-standing relationships are no longer sacrosanct, law firm public relations has become a booming ...
Views: 443 - Mobile Computing PR - by Submitted on Sep 23, 2011 from Kevin WaddelMobile Computing can take shape in many forms. From mobile banking to mobile apps, the capabilities of smart phones are limitless. A big reason that smart phones have become so popular over the past five years is because people enjoy convenience. People will spend a lot of money, assuming they ...
Views: 443 - Green PR Goes Mainstream - by Submitted on Sep 20, 2011 from Kevin WaddelIt wasn’t that long ago that green PR was thought to be the province of “tree huggers” and other fringe elements; however, that has changed dramatically over the recent past as companies have come to recognize that going green and communicating it through green PR programs could yield positive ...
Views: 442 - Technology Public Relations: Helping to Build Brands - by Submitted on Oct 23, 2011 from Kevin WaddelIs your product or company well differentiated in the minds of its constituencies? Is your corporate positioning and company story credible and memorable to your target audiences? Can your sales team deliver the all-important “elevator speech?” Do your corporate materials, electronic and print, ...
Views: 442 - Designing a Law Firm Social Media Campaign - by Submitted on Dec 16, 2011 from Kevin WaddelHaving the proper law firm social media operation is becoming increasingly crucial to your business’s success. Back a few years ago, this statement would possibly not have made much sense. After all, no one was exploiting the new resource to it’s fullest and the effectiveness of using these ...
Views: 441 - Financial services PR firms convince that the financial sector is trustworthy and can meet their needs - by Submitted on Aug 28, 2011 from Kevin WaddelIn the wake of recent developments on the world stage, individuals from all economic situations have been forced to make drastic and sometimes devastating cuts in their expenses in a valiant attempt to stay afloat financially. Many individuals who previously considered themselves to be affluent ...
Views: 441 - Enlist a health public relations firm to help provide top quality medical care to the area - by Submitted on Jul 22, 2011 from Kevin WaddelIn these dark and troubled times, the prospects of running a successful health related business is quite difficult. There are a number of variables and a multitude of different factors that can determine the success or failure of a health related business. Obviously, the quality of work and the ...
Views: 440 - Financial Social Media: The SEC Weighs In - by Submitted on Mar 12, 2012 from Kevin WaddelRecently the SEC issued an Alert as to financial social media. In the Alert, the staff notes that the "use of social media by the financial services industry is rapidly accelerating" and encourages firms using financial social media to "adopt, and periodically review the effectiveness of, ...
Views: 440 - IT Security Public Relations Expected to Boom - by Submitted on Jan 23, 2012 from Kevin WaddelA governmental website gets hacked. Credit card numbers are stolen. Cell phones get misplaced. Laptops containing valuable corporate information are stolen. Sadly these have become fairly frequent occurrences, resulting in a boom in the demand for IT security devices which, in turn, has led ...
Views: 440 - Energy Efficiency PR-Anna Martinelli - by Submitted on Sep 24, 2011 from Kevin Waddel"Energy efficiency PR" often refers to public relations campaigns that highlight a company’s efforts to operate in a "green" manner. These days, it’s cool to be green and everybody wants to show off their commitment to preserving our depleted store of natural resources. But there is another ...
Views: 439 - Energy public relations - by Submitted on Apr 15, 2011 from Kevin WaddelYou hear all the time from people who strongly object to America’s energy policies, but still have to fuel their cars up twice a week to get to work. Arguments rage on about the dangers of drilling off the coast of the United States versus the need to ease the country’s dependence on foreign ...
Views: 439 - Energy Public Relations: New Opportunities Abound - by Submitted on Oct 27, 2011 from Kevin WaddelWith the direct and indirect costs of fossil-fuel-based energy climbing, the world is poised for a sea change in energy production and consumption. Of course, along the way there will be missteps such as the recent debacle involving solar panel maker Solyndra; however, with new developments on ...
Views: 439 - Technology public relations firms have to accentuate the positive aspects of technology - by Submitted on Jun 01, 2011 from Kevin WaddelToday’s technological achievements truly are astounding. The things that we can do with great ease today would have confounded and perplexed previous generations. It would have been quite a shock for a denizen of the Middle Ages or from Feudal Japan to walk into a modern day electronics store. ...
Views: 439 - Healthcare public relations to create a successful venture - by Submitted on Nov 20, 2011 from Kevin WaddelOptimizing your company’s performance, is the surest way to ensure that you are effectively using all resources at your disposal. Having a public relations team partner with you is often one of the most efficient and lethal ways to employ your resources. In the health industry, healthcare public ...
Views: 438 - Make your mark in cyber world with health care social media - by Submitted on Nov 20, 2011 from Kevin WaddelWe have all heard of facebook, myspace, twitter, youtube, google +, and oodles of others. Sure they are fun and help you connect to friends and online communities, but what place do all of these outlets fit into a business. In the healthcare industry social media has integral role to play in the ...
Views: 438 - Technology public relations is what gets a good product into the realm of current - by Submitted on Dec 17, 2011 from Kevin WaddelInnovation often drives man to the outer-limits of his ability. Technology pushes the boundary of the imaginary and the real, making what was once fantastical a reality. Companies in the technology field understand this quite well, and when it comes time for marketing and handling public ...
Views: 438 - Health care PR - by Submitted on Apr 19, 2011 from Kevin WaddelFor the health care industry, good, strategic PR has long been a necessity – and today, it’s more interesting than ever to be involved in the process. Misconceptions abound about the state and substance of health care in America. Health reform is changing the way the medical field does ...
Views: 437 - Many high tech PR firms try to avoid scandals for their clients - by Submitted on Jun 28, 2011 from Kevin WaddelThese days, it is incredibly difficult for low income and middle and working class families to survive. Job opportunities are becoming more and more scarce. This major problem is compounded by two distinct, yet equally burdensome factors. The first is that the cost of living is increasing, ...
Views: 437 - Financial services social media – A digital extravaganza - by Submitted on Nov 13, 2011 from Kevin WaddelAll companies, including the financial services industry have something to gain from social media. Chances are you have some kind of online presence, but that does not mean that you have exhausted it as a resource. Use of the web has surged in the last two decades. More and more people are ...
Views: 436 - High Tech Public Relations: Utilize All Channels - by Submitted on Nov 29, 2011 from Kevin WaddelObviously, the media - traditional as well as new media - function differently and have differing needs; however, a savvy marketer knows this and uses it to his advantage, particularly when applied to high tech public relations. In planning a high tech public relations program understand that ...
Views: 436 - High tech public relations firms use social media to keep an eye on what people are thinking - by Submitted on Jun 28, 2011 from Kevin WaddelIn recent years, social media outlets have revolutionized how people interact with one another. In the past, people would actually have to meet face to face to hear the latest gossip or share information. People would gather to pass along recent developments and to enjoy one another’s company. ...
Views: 435 - A sustainable approach to health public relations - by Submitted on Nov 20, 2011 from Kevin WaddelWhen it comes to health public relations, there are a great number of PR firms out there. Some like us have withstood the test of time. Others are small and do not represent a sustainable approach to health public relations. Others still are large and will take on any client and treat it simply ...
Views: 433 - Technology PR: Helps Companies and Products Stand Out - by Submitted on Nov 28, 2011 from Kevin WaddelNew technologies are being launched almost daily - some important, while others are an update of an existing technology. With each new product launch, comes a scramble for attention. Bigger (or is that smaller?), better, faster claim the headlines of countless releases disseminated by technology ...
Views: 433 - Environmental PR: Has Come of Age - by Submitted on Oct 27, 2011 from Kevin WaddelNot long ago, companies engaging environmental PR activities would schedule a clean-up day in which its employees would volunteer to clean up a local area or, perhaps, plant trees or engage in some other civic-minded activity (of course, the media was invited out and the CEO would deliver some ...
Views: 432 - Technology Public Relations: Mixing the Old with the New for Success - by Submitted on Jan 23, 2012 from Kevin WaddelYour company is moving ahead. Your products, your people are regarded as key players in the industry, or as a newcomer you offer key features and capabilities competitors cannot. Yet your market profile does not reflect the true value-added you offer your customers. That gap between perception ...
Views: 432 - Biotech PR firms allow researchers the peace of mind to continue striving for the next medical breakthrough - by Submitted on May 08, 2011 from Kevin WaddelIt seems that as soon as one turns around these days, there is a news organization reporting about some particular breakthrough in the field of biotechnology. This certainly was not always the case. Medical breakthroughs of all different kinds were spaced years if not decades apart, before ...
Views: 431 - Personal Blogs Edge Out Traditional Media for Technology PR - by Submitted on Jul 26, 2011 from Kevin WaddelThere is no question that social media and news sites are important when it comes to all types of public relations, including Technology PR. In particular, for technology PR, all types of media are relevant: from business news to social media to professional blogs. However in particular, ...
Views: 431 - Brand Identity in Environment Public Relations - by Submitted on May 20, 2011 from Kevin WaddelIncorporating environment public relations into your brand identity can be difficult. Yet brand identity and awareness are crucial to the success of not only your public relations efforts, but the success of your company or organization. Brand loyalty is often the reason that people pay more ...
Views: 429 - Green Public Relations: Boost Your Brand, Boost Your Stock Price - by Submitted on Sep 25, 2011 from Kevin WaddelWith all due respect to Kermit the Frog, it has gotten easier to be green. It has also gotten easier to communicate your “greenness” by employing various green public relations techniques… How important is it to engage in green public relations? Quite… Consider that a survey revealed that ...
Views: 428 - Technology PR firms can help assuage the public’s fear of technological change - by Submitted on Sep 30, 2011 from Kevin WaddelWhen reflecting on the many, many technological advancements of the past two hundred years, it is quite easy to become amazed at how far the human race has come. From horse drawn buggies and candles, to the modern age with hybrid electric cars, commercial space travel, and a host of medical ...
Views: 428 - Health care PR firms can help doctors keep their clients healthy - by Submitted on Sep 25, 2011 from Kevin WaddelThe most important thing in a person’s life is undoubtedly their health. Everything else fades away in the end, but the only true measure of happiness is a person’s health and well being. If a particular person is rich, successful, and has a great family life, it is all for naught if their ...
Views: 426 - Health PR firms allow general public perception to be in favor of medical professionals - by Submitted on Aug 22, 2011 from Kevin WaddelMany medical professionals have a profound distrust for advertising and marketing. They view these two highly commercial pursuits as beneath them. They view advertisers as horribly corrupted souls who will do anything, including selling their own grandmother up the river, for a quick and easy ...
Views: 426 - Choosing a hedge fund public relations company - by Submitted on Nov 20, 2011 from Kevin WaddelWe all know that the market can go up and down, sideways and even upside down. Trying to figure out what is going to happen next can be an somewhat of an enigma. This challenge is already very great, especially given the fact that you must compete against hundreds of peers. Hedge funds, however ...
Views: 425 - Social media gives financial services PR firms a greater reach in their quest to serve their clients - by Submitted on Jul 15, 2011 from Kevin WaddelThe internet truly is a game changer. It is hard for people who were born after the internet became the international marketplace of ideas that it is today. Baby boomers and elderly individuals have a rough time with the internet, because sometimes they just can’t fathom how information can ...
Views: 425 - Green IT public relations requires your firm to make the news - by Submitted on Nov 20, 2011 from Kevin WaddelAs an IT company, you are on the forefront of the technology revolution. Infrastructure technology developed as a result of the telecommunications and microelectronics advances in the last century. Currently, billions of bytes of data are stored, transmitted, rerouted and processed every second. ...
Views: 423 - Green Public Relations: Be Green, Be Seen - by Submitted on Oct 27, 2011 from Kevin WaddelIt is no secret that our world is changing. We’re undergoing a dramatic shift as consumers are behaving in more environmentally sustainable ways. Of course, while saving precious resources and our environment, there are opportunities for companies. Opportunities that have created another type ...
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