Once you have a strong foundation set in the client attraction process and in your business which consists of a mindset for success, a niche and a clear magnetic message, it is imperative in on line marketing that you have a place to collect the email addresses of your prospect, a.k.a. List ... Views: 596
I was recently asked by a colleague, what I considered to be the most helpful or important learning I have received during my period of marketing coaching. It was a great question, and I wanted to share the answer with you since it is so powerful.
Having said that, it was difficult to choose ... Views: 599
Let's start with what effortless means. Basically, it's the opposite of effort. So making an effort speaks of really having to push, to try hard, to dig your heels in and get the job done. So effortless would mean we don't have to push, or try hard, or struggle to get the job done? That's ... Views: 585
Oooh it's been a struggle to write this today
Then I had a thought pop in, just start exploring that on screen.
Why am I struggling? It's not that I don't want to write an article, it's not that I don't want to give good content, it's not that I haven't got the knowledge, information, ... Views: 694
It's never about the strategy, it's always about the mindset.
That was one of the key points that I heard Garret Kramer say over and over in a variety of ways in his book Stillpower and in our recent interviews.
It's all about understanding that our state of mind fluctuates from high to ... Views: 757
When a business owner asks me what's the first step I recommend they take in order to get their business off the ground, my answer is to get very clear.
Clarity is one of the most important keys to success.
If you are not clear about the who, the why, the what and the when, then it's ... Views: 585
What's the biggest mistake heart-centred service professionals make when it comes to making a sale in a sales conversation?
They don't ASK.
I liken it to having a conversation with a friend. Imagine you are having a conversation with your friend, Amy, about a party you are throwing at the ... Views: 535
One of the most valuable pieces of advice I give my clients, is follow up, follow up, and follow up. Now this might seem like an obvious piece of advice, but I can’t tell you how many people I speak to, that just don’t do it.
And why don’t they do it? Well that depends on the ... Views: 593
How do you get more clients to work with you? By building the ‘know, like and trust factor’.
What does that mean? Well basically it means you are creating a relationship with your potential clients just like you would any relationship.
First they have to get to know you; that means ... Views: 814
More confidence is probably the number one request I get from my clients when they first start working with me.
It can be confidence in asking for the sale, confidence in asking for the money, confidence that they are actually in the right line of business, confidence that they can deliver ... Views: 813
“Success is going from failure to failure without losing enthusiasm”
~ Winston Churchill
Why do most businesses fail?
Well if you answered lack of money or clients you'd be right in a way because that's the problem on the surface. Underneath that though, the root cause is because they ... Views: 544
So, you are working on your business, you are getting out there networking, you are talking to potential clients, writing articles, advertising, got the website up, and so on and so on, but you feel like things are just not moving fast enough.
In fact, you’ve done way more than you ever ... Views: 467
Every heart based professional is at some time or other grappling with the dilemma of “being spiritual” and “making money”. And as they step up and become more successful in business, is it OK to make A LOT of money?
Well, let's take this back to grass roots. It is a scientific fact that ... Views: 520
OK, so you have finally decided to take that step out of your comfort zone and attend a networking meeting. All the marketing gurus tell you that you have to get out there and make contact with new people to build your community. It’s not about sitting in your office waiting for the phone to ... Views: 539
I want to tell you a story ….
Once upon a time there was a door-to-door salesman selling vacuum cleaners who knocked on a door. The lady of the house came to the door, listened very politely to the sales pitch and said “no thank you”. The salesman gave her a big smile and thanked her very ... Views: 1655
Last night I was watching David Neagle speak on the topic “Are you Marketable?” Just so that you know David is someone who knows what he's talking about, not only is he a multi-millionaire, he has also mentored hundreds of entrepreneurs to become millionaires, and one of the things he says a ... Views: 489
We are conditioned from birth to seek approval, it's in our bones, our muscles, every cell of our bodies.
At a recent seminar I attended it was likened to an addictive substance and I thought it was a brilliant analogy to highlight the power it has over us. So to share it with you, imagine ... Views: 676
“What's wrong with my marketing?”
A very common question when clients aren't coming in as quickly as we'd like. My response is well, let's look at what is working. While exploring what's not working can be very helpful, focusing on the positive is far more productive to begin with. What ... Views: 769
So if you run after 2 bunnies at the same time, what are the chances of you catching them both?
The answer would be practically none. And that would be exactly the same when it comes to business. If you have your eye on two different bunnies, ie, two different target markets, the odds of ... Views: 504