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- Mitsubishi Lancer- The most stylish Sedan - by Submitted on Nov 02, 2010 from Bh toowongMitsubishi Lancer was built by Mitsubishi Motors as a compact model car way back in 1973. Since then, in many variants, over six million Lancers have been sold. Mitsubishi Lancer also formed the basic platform of numerous Proton models in Malaysia. Mention the name Mitsubishi Lancer and ...
Views: 1331 - Six (More) Insider Tips to Pitching the Media - by Submitted on Oct 26, 2010 from Anthony MoraIn a previous article I listed five secrets to pitching the media. Those work. Give them a try. But there are a variety of different ways to interest producers and editors. Remember your job is to meet the media’s needs; to give them stories that talk directly to their readers, listeners or ...
Views: 1226(3 votes) - 5 Secrets to Pitching the Media - by Submitted on Oct 26, 2010 from Anthony MoraWhen pitching your story to the media, remember to focus on their needs. Always keep in mind that it’s not you, your book, your expertise, or your profession, that’s going to grab the media’s interest - it’s the STORY that you can create from these materials. So how do you find the story, ...
Views: 1217 - How to Find Prospects and Clients Using PR - by Submitted on Oct 26, 2010 from Anthony MoraYou’re looking to grow your business, build your client base, and find new customers. What’s the best way to find clients? Should you cold call? Use direct mail? Network? Advertise? Use social media? AdWords? All of those can work, depending on your business. The best way to find clients ...
Views: 1340 - The Key Steps to Publishing Success - by Submitted on Oct 22, 2010 from Mariano JaucoEven if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success. First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to ...
Views: 1514 - Re-branding: From stodgy to sensational - by Submitted on Oct 15, 2010 from Diane CraigCreating the right image is a powerful tool for success. This is as true for corporations as it is for individuals. Over the last few months, I’ve been fascinated to watch as traditional retailer Talbots re-branded itself from a chain for conservative, some would say stodgy, sixty-somethings to ...
Views: 1259(1 vote) - You and Your Product: You Are What You Sell - by Submitted on Oct 07, 2010 from Drew GerberThink you don’t have a product? Well, I bet you do. If you have a book, service, session, and so forth then look: This is your revenue stream. Many times people get into PR and they wonder why it doesn’t promote them in a way that counts toward their bottom line. When you become clear about ...
Views: 1023(1 vote) - What to Look For In a Publicist - by Submitted on Oct 07, 2010 from Drew GerberNo one will ever be as passionate in regards to a product than its creator — you — and putting your trust and money into a PR firm or publicist can be a difficult decision. Doing it yourself gives you control, but inexperience in PR can be a hard hurdle to overcome especially if time is of the ...
Views: 1065 - PR Tool: A Lesson from Broadway - by Submitted on Oct 07, 2010 from Drew GerberYou know the song “Getting to Know You” from Rogers and Hammerstein’s The King and I? Of course you do! It’s probably stuck in your head now just by the very thought of it. Anyway, that song really rings — or sings — true when it comes to PR. You have to let people get to know you, and videos ...
Views: 1087 - Keeping a Clear View - by Submitted on Oct 07, 2010 from Drew GerberWith the day-to-day activities, the occasional breakdowns and drama associated with any business endeavor, it can sometimes be hard to remember why you’re doing what you’re doing in the first place. But keeping a clear view and revisiting the why is so important to the success of a ...
Views: 1034 - Why Keeping Up With the Joneses Can Be Detrimental to Your Business - by Submitted on Sep 16, 2010 from J. Mariah BrownMonitoring the strategies and tactics utilized by your competitors is necessary in the process of developing your company’s unique strategy. Evaluation of competitors can help your company stay abreast of various industry trends, which can help you meet your customers at the point of need. ...
Views: 1397(1 vote) - How To Create a Niche Market For Your Business - by Submitted on Sep 10, 2010 from Anthony MoraIt’s tempting to think that your product is perfect for… everyone. Now, there is a broad market sector. Generally when a company markets to everyone it’s listened to by no one. Not only that, if you want to market to everyone, that means your marketing has to be everywhere, which generally ...
Views: 1390 - So I'm Launching a PR Campaign - How Many Sales Will I Make? Understanding the Real ROI of PR - by Submitted on Aug 23, 2010 from Marsha FriedmanIf I had a nickel every time a CEO or marketing executive asked me how many more sales they'd make by using PR, Bill Gates would be jealous of my island-sized yacht. In order to answer that question, however, it's important to understand the fallacy on which it's based. So, let me ask you a ...
Views: 1206 - How Familiar (and Unfamiliar) Holidays Can Drive Your PR Campaign - by Submitted on Aug 23, 2010 from Marsha FriedmanAs the dog days of summer wind down, I think it's only appropriate that I tell a dog story of my own. It starts with a client of mine who is a dog crusader with a cause. She's written seven books about it, and just released a new one. Her passion, as if you haven't figured it out by now, is ...
Views: 1239 - Tips for Your Online Book Promotion: It's Not About the Technology, It's About the Customers - by Submitted on Aug 17, 2010 from Marsha FriedmanWhen I started working with authors on their publicity campaigns, the landscape was reasonably simple. Arranging phone interviews on talk radio shows, appearances on TV and getting reviews in major newspapers and magazines drove consumer interest. Everyone bought their books in bookstores and ...
Views: 1199 - Social Media Secrets for Non-Profits: Tracking Your Success - by Submitted on Aug 13, 2010 from Diane SteinIn a previous article I discussed tips in ensuring a successful social media campaign. In this article, I will delineate how you can be sure your social media campaign is working. Tracking Your Inroads Social media allows you to spread the word about your non-profit, as well as raise ...
Views: 1683 - Two Ears and One Mouth - by Submitted on Aug 12, 2010 from Drew GerberMost people think they have to talk their way into getting good media coverage. But as Judge Judy would say, there’s a reason why God gave you two ears and only one mouth. The most important asset to your PR success isn’t what you say; it’s what you hear. So perk up those ears and close that ...
Views: 1111 - The Follow Up - by Submitted on Aug 12, 2010 from Drew GerberIn all your outreach to the media you have to remember this important fact: The media isn’t here to serve your interests. They serve their readers, viewers and listeners — not people out to publicize their own business or endeavors. But they do need you because their audience is interested in ...
Views: 1069 - Turning Coverage Into Clients - by Submitted on Aug 12, 2010 from Drew GerberWith every media placement you land, you’ll have a new vehicle driving traffic to your website. Sounds great, doesn’t it? That’s probably why you’re trying to get media coverage in the first place, but what’s going to happen once all these new visitors (potential clients) land on your site? Will ...
Views: 1067 - Driving Toward Promotion - by Submitted on Aug 12, 2010 from Drew GerberYou have a product. You want to sell it. You want to use PR to promote it. So which type of media outlet is going to be the one to help you do this? Will radio save the day? Will television send sales through the roof? Will a blog drive record traffic to your site? Well, wherever your target ...
Views: 1105 - Planning on Booking Your Own TV Publicity? There's More to It than Just Sending Out a Press Release - by Submitted on Aug 11, 2010 from Marsha FriedmanIf you are planning to go out and get your own media coverage, here are some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details - but the number of logistical ...
Views: 1557(1 vote) - When is a Good Time To Start Your PR Campaign? How About NOW? - by Submitted on Aug 11, 2010 from Marsha Friedman"What may be done at any time will be done at no time." -- Scottish Proverb Okay, don't ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. In my time counseling clients, I have found ...
Views: 1774(1 vote) - Want to Get on TV? Follow a Daily News Routine to Increase Your Chances - by Submitted on Aug 11, 2010 from Marsha FriedmanOver the years, I've always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like "bumper sticker" advice, but it's really not meant as a sound bite. In fact, we use a practical application of that advice every single morning ...
Views: 1491(1 vote) - 6 Tips for Getting Booked as a Talk Radio Guest - by Submitted on Aug 11, 2010 from Marsha FriedmanYou may have heard me say this over and over - but it's a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, ...
Views: 1559(2 votes) - Social Media Secrets for Non-Profits - by Submitted on Aug 06, 2010 from Diane SteinWhile many businesses have already capitalized on the potential of social media as a promotional tool to increase their revenue, non-profits can also harness the power of social media to increase fundraising. Social media allows you to breed possibly the best type of credibility you can ...
Views: 1017(1 vote) - How to become a Booking Agent - by Submitted on Jul 31, 2010 from Jeff EpsteinIf you desire to discover out how to become a Booking agent, you will require understanding that there is one apparently impossible that small puzzle to work through before all other can grow off the ground in this business. considerably, this is one of those things that needs the wisdom and ...
Views: 1067 - How Much Time Should You Spend Marketing Your Business? - by Submitted on Jul 30, 2010 from Anthony MoraHow much time you should spend on marketing is a question every business owner needs to answer. The tricky part is there is no one-size-fits-all answer. Your Message One definite is to make sure that all of your business information is clear, concise and focuses more on your clients or ...
Views: 3607 - How to Use Print Promotional Tools - Postcards Are Mini-Billboards - by Submitted on Aug 05, 2010 from Aletta de Wal"I know that there are a lot of artists who would do well with a postcard campaign as it suits our business so well, having our own image as the front of the card. I was wondering if you could help us all by making it a point of your next tip - what a successful artist postcard campaign would ...
Views: 3055 - How to Use Print Promotional Tools - Start With Your Promotional Identity - by Submitted on Aug 05, 2010 from Aletta de WalArtists often ask: "What do I need to think about before I start a print promotional campaign?" "How do I decide which promotional tools to use? Do I have to use all of them?" Start with Your Promotional Identity. Your audience sees your promotional pieces one at a time, in different ...
Views: 1623 - Launching Your Independent Film Online - by Submitted on Jul 23, 2010 from Anthony MoraThe traditional film production/distribution model is dramatically shifting, yet with change comes opportunity. As in the fields of music and publishing, the Internet has opened up new avenues to promote market and create a buzz for your film. Whereas traditional public relations is still a ...
Views: 1868 - Wondering Where You Should Send Your Press Release? - by Submitted on Jul 20, 2010 from Drew GerberStart by asking yourself why you’ve written the press release in the first place. It was probably for one of these three reasons: 1) To have something easily accessible that you can cut and paste into an email and blanket the media with; 2) You truly have some breaking news relevant to you ...
Views: 1176 - Relevance of Traditional Media in the Internet World - by Submitted on Jul 20, 2010 from Drew GerberWith the rise and popularity of the Internet, some people may believe that they don’t need to attract the attention of traditional media — television, print and radio — and that they can garner enough exposure by just focusing their efforts online. But here’s the thing: The Internet world can be ...
Views: 1062 - PR 101 | You’ve Made the Decision… - by Submitted on Jul 20, 2010 from Drew Gerber... You want to do PR for your company. So what do you do first? Maybe it was an easy decision, or maybe it was hard; but trust me: You’ve made the right choice. Look, PR is by far the most valuable and cost-effective way to increase your customer base and take your business to the next level. ...
Views: 1042 - Using Breaking News to Break Into the Media - by Submitted on Jul 20, 2010 from Drew GerberBreaking news is news in the truest sense of the word — from “hard” news about national and world events, politics or major scientific breakthroughs, to entertainment news about celebrities or sports stars. Breaking news is what drives the media; and tying your pitches to breaking news is a ...
Views: 1013 - A Little PR Can Go a Long Way - by Submitted on Jul 20, 2010 from Drew GerberHiring a publicist or doing your own PR isn’t something most small business owners or entrepreneurs really want to do. You’re busy running the day-to-day operations that keep the doors to your business open and investing the little time and money you may have just doesn’t seem feasible or ...
Views: 1161 - Business Owners: Use Social Networking to Get Speaking Invitations - by Submitted on Jul 20, 2010 from Jaynine HowardAs a business owner, I have had a presence on Facebook and other social networking sites for almost three years. Social media is a great way to market your business. But, it is also a great way to network with other business owners. In the past two years, I have been asked to speak to various ...
Views: 1358 - 5 Tips for Pitching Radio Outlets - by Submitted on Jul 14, 2010 from Drew GerberJust like with television and print, before you pitch radio outlets you have to be able to answer the questions: Why should the media care? And why should the media care now? The answers to those two questions will be the keys to your PR success. Some tips to remember when pitching ...
Views: 1289 - Marketers Should Not Ignore the She-Conomy: Women Make Key Buying Decisions at Home and at Work - by Submitted on Jul 14, 2010 from Marsha FriedmanI have never really been a card-carrying feminist, nor has my gender been a barrier to my success in the public relations industry. But I've not been blind to the fact that a lot has changed in the last few decades, and I think Gloria Steinem was spot-on when she wrote years ago that we'd never ...
Views: 1420 - How to Promote Your Product During Your Radio Interview: Making the Host Look Good Could Get You Invited Back - by Submitted on Jul 14, 2010 from Marsha FriedmanRecently, I put together a list of ideas to help people make the most of their TV interviews, so I thought this time we'd talk about radio. While they are both broadcast interviews, the experiences are vastly different, and really should be discussed separately. However, before we discuss the ...
Views: 1818 - Stay Focused on Your Passion: Emmy-Winning Client Proves Passion and Drive can Overcome ANY Obstacle - by Submitted on Jul 14, 2010 from Marsha FriedmanI spend much of my time doling out practical marketing and PR advice based on the harsh realities of today's new economy. People ask me constantly for ways they can market themselves affordably and more reliably, so I try to make sure most of my tips are grounded and instantly useful. But ...
Views: 1088 - When it Comes to Talk Radio, You Can't Judge by Size Alone - by Submitted on Jul 14, 2010 from Marsha FriedmanBack in 1962, Avis Rent A Car began using the advertising slogan that is still in use today - "We try harder." The slogan was a nod to the fact that Avis was the second largest rental car company behind Hertz, and that as a result, they would always make an extra effort in a desire to ...
Views: 1203 - Game Console: The Best Way to Enjoy a Video Game with all its Graphics and Sound Effects - by Submitted on Jul 13, 2010 from Jim AllsoppVideo game is simply loved by kids of all ages. They just love the excitement, fun and thrill that they get while completely getting lost in the world of such games. These games no doubt are very catchy and attractive in drawing the attention of kids towards themselves. Therefore kids remain ...
Views: 1053 - Public Relations 101: Transparency in Business - by Submitted on Jun 25, 2010 from J. Mariah BrownAt the end of the day, people are going to do business with people who they feel like they know and trust. While the aforementioned statement may initially seem like a no-brainer, transparency in business is one of the key determining factors for the longevity of a business—yet many still ...
Views: 1316(1 vote) - 5 Steps for Using Creative PR to Become an Expert Celebrity - by Submitted on Jun 25, 2010 from Marsha FriedmanOne of the things I love about my job is solving problems. Sure, it's great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks ...
Views: 1276 - Do You Want to Be On the Big Talk Shows? Then You Need to Get the Media Talking About You - by Submitted on Jun 25, 2010 from Marsha FriedmanIf I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O'Reilly or Rachel Ray, I'd have retired long since. What complicates matters is that there are tons of rumors, stories and urban ...
Views: 1264 - How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It - by Submitted on Jun 25, 2010 from Marsha FriedmanDo you know what the media would consider newsworthy about you or your company? Many new clients come to us with a strong opinion about what their "pitch" should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it's ...
Views: 1380 - Article Marketing Tips - How Often to Submit to Directories? - by Submitted on Jun 16, 2010 from Carma SpenceOne question I see asked often about article marketing is, "How often should I be submitting articles?" There is no hard and fast answer. It really depends on: how prolific you can be, how many articles you are submitting at one time, and what you are using this technique to accomplish. Let ...
Views: 1913 - Why is PR the Hot Potato of Your Marketing Budget? - by Submitted on Jun 25, 2010 from Marsha FriedmanChief Financial Officers hate it, while salespeople and business development executives love it. Every year, when the budget is drawn, this is typically how the conversation goes: CFO: What's the return on the PR budget? Marketing Director: I don't know. CFO: Well, how much revenue ...
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