When you enter the world wide web with your products and services, you are here for everybody. This means your customers could be anybody – even those with physical disabilities or impairments, those with situational disabilities such as location, those with bandwidth problems, and so on.

But you don’t want to lose out on any customers, do you?

Then you must surely think about hiring a marketing agency in Kansas.

Let’s talk about your website

Are you sure your website is useful for every type of customer?

Can an average person access your website without much knowledge about tools and techniques and get a pleasant experience?

Can a person with challenged hearing or vision also access your site properly?

If you are not confident in answering these questions, you may need to look into web accessibility more seriously.

You ought to make your website more accessible to a wider audience.

As the Director of the World Wide Web Consortium (W3C), Tim Bernes-Lee, quotes:

“The power of the web is in its universality. Access by everyone regardless of disability is an essential aspect.”

(Tim is the inventor of the World Wide Web.)

How to do this?

You must comply with certain standards set up by the US government. To be precise, the industry standard at present is the Web Content Accessibility Guidelines (WCAG) 2.0, which is released by the Word Wide Web Consortium (W3C).

While deploying marketing strategies for your website, ensure that you comply with these standards and make your site accessible to everybody.

ADA compliance

ADA – Americans with Disabilities Act – came into force in 1990. In addition, you must know about 508 compliance. The Rehabilitation Act, 1973, Section 508 mandates all federally-funded activities to be accessible to people with impairments or disabilities.

As a new business, you may not know these laws and guidelines. The best thing to do is search for a “marketing agency near me” and let an expert team handle the e-accessibility part of your business.

The experts will help to make your website ADA-compliant.

As per W3C Web Accessibility Initiative, here are the accessibility perspectives:

  • Videos with captions to make them accessible to people with hearing disabilities, those watching the video in silence zones or in loud environments.
  • Proper contrast of colors for easy reading and navigation on site and for contrast-sensitive people.
  • Voice recognition feature for people with certain disabilities who rely on voice or for those with some injury that hinders them from using their hands.
  • Text-to-speech conversion for people who find it difficult to read, for multi-taskers, and for people with dyslexia.
  • Layout clarity, neat design, and consistent style, especially for people with cognitive disabilities.
  • Bigger buttons for tapping and clicking.
  • Text that can be customized for people with low vision.
  • Simple language for easy comprehension.
  • Keyboard-compatible website, especially for people with disabilities that make them unable to use a mouse or even for abled people with a broken mouse.

Creating an accessible website is responsible whether you are into government organization marketing or any other industry.The concept of digital marketing has evolved in many ways over time. Staying ahead of the prevailing market curve and preparing for the coming days has become imperative. From creating content that successfully engages to hiring a service provider for SEO near me for search engine optimization and making the most of AI-powered tools, many facets are involved in creating a perfect digital marketing strategy. We look at digital marketing hacks that are likely to make a significant difference.

Digital Marketing Hacks that Make a Difference

  1. Understand Changing Audiences: Understanding changing audiences is a requirement in today's times. To avoid lagging, today’s businesses need to devise flexible strategies that can be adjusted to new audiences. Reconsidering target markets every few months has become the need of the hour. It is important to check whether the market’s habits, demands, and allied preferences have changed. One of the best ways to achieve this is by personalizing your website. An expert Long Island website design company can help!
  2. Using Quality Content: Despite the restrictions imposed by Google, website creators still make considerable efforts to create content that resonates with readers. The content should be engaging and should be able to provide the required information to the visitors. Relevant and well-organized, high-quality content is what website searchers are seeking, and it is likely to keep them invested in the website. There needs to be a strategy for producing insightful and genuine content for perfect content marketing.
  3. Analyzing Competitors: Analyzing competitors is extremely important for gathering important and relevant information that may prove critical for business success! Competitors essentially possess information that you may not be privy to. Competitor research is needed to determine competitive advantages and weaknesses compared to competitors. Consider their target markets, slogans, offerings, USPs, and social media accounts. Once you have performed thorough research, you will have loads of information that you can use to improve your prospects holistically.
  4. Omni-Channel is Must: The user experience must have parity. You need consistent branding efforts and initiatives across social media platforms and mobile-friendly web interfaces. Committing, however, is not advisable. You need to focus on a handful of channels and concentrate on them for enhanced performances. Always make sure you choose a combination of short and long tail keywords for search engine optimization.
  5. SEO remains Important: Some people think that search engine optimization strategies are no longer relevant for the success of websites. However, the truth is that SEO is more important than ever. You need a specialist in search engine optimization in Oyster Bay, NY, to devise and execute a plan for the perfect optimization strategy. Meta content, as well as titles and backlinks, are all important.

Digital marketing is about evolving and regenerating new strategies and plans with the changing times. Expert assistance will be needed at all times.

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